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"This book offers the reader the best example of how a great idea can, eventually, create a revolution and change a whole community. I met Frank Cruz years ago on the streets of Los Angeles. He witnessed the Latino wave from its beginnings. Frank is a pioneer, a creator, and a fantastic journalist. I doubt he ever expected to be writing his own story. But, if you want to understand us, read this book." Jorge Ramos, Journalist and Author "Frank Cruz has cracked open that unmarked box tucked away in America's attic. So afraid to reveal its contents, we forget the jewels it hides. Through his story, Frank lets us peek into our history. A diverse, complicated people with a textured history. Grit, faith and ingenuity -- we shouldn't hide that. Bravo, Frank. " Xavier Becerra, Attorney General of California Latino Public Broadcasting is dear to my heart and its legitimization of our stories exists because of the guidance and expertise of my compadre Frank Cruz. His wisdom and leadership developed as he broke through barriers in multiple industries and ultimately rose to the top in each of his careers, as he has recounted in this memoir. Through his own story, Frank continues to teach, inspire, and give voice to the Latino experience. Edward James Olmos, Actor, Director, Producer, and Activist "Frank Cruz has lived a life of accomplishment and contributions. He paved an untrodden path of Latino journalistic professionalism and was courageously and determinedly true to his vision. In so doing, he touched many lives and set a stellar example." Henry Cisneros, former HUD Secretary and San Antonio Mayor "This important story is very well told and full of good anecdotes, reflections and advice. Frank Cruz's graduate work in history, experience in journalism, and ability to make a point by telling a compelling story, are all put to good use in telling his own unique story which will inform and inspire." Felix Gutierrez, Journalism Professor Emeritus, USC
"This book offers the reader the best example of how a great idea can, eventually, create a revolution and change a whole community. I met Frank Cruz years ago on the streets of Los Angeles. He witnessed the Latino wave from its beginnings. Frank is a pioneer, a creator, and a fantastic journalist. I doubt he ever expected to be writing his own story. But, if you want to understand us, read this book." Jorge Ramos, Journalist and Author "Frank Cruz has cracked open that unmarked box tucked away in America's attic. So afraid to reveal its contents, we forget the jewels it hides. Through his story, Frank lets us peek into our history. A diverse, complicated people with a textured history. Grit, faith and ingenuity -- we shouldn't hide that. Bravo, Frank. " Xavier Becerra, Attorney General of California Latino Public Broadcasting is dear to my heart and its legitimization of our stories exists because of the guidance and expertise of my compadre Frank Cruz. His wisdom and leadership developed as he broke through barriers in multiple industries and ultimately rose to the top in each of his careers, as he has recounted in this memoir. Through his own story, Frank continues to teach, inspire, and give voice to the Latino experience. Edward James Olmos, Actor, Director, Producer, and Activist "Frank Cruz has lived a life of accomplishment and contributions. He paved an untrodden path of Latino journalistic professionalism and was courageously and determinedly true to his vision. In so doing, he touched many lives and set a stellar example." Henry Cisneros, former HUD Secretary and San Antonio Mayor "This important story is very well told and full of good anecdotes, reflections and advice. Frank Cruz's graduate work in history, experience in journalism, and ability to make a point by telling a compelling story, are all put to good use in telling his own unique story which will inform and inspire." Felix Gutierrez, Journalism Professor Emeritus, USC
As a Chicano boy living in the unglamorous town of Hollywood, New Mexico, and a member of the graduating class of 1969, Sammy Santos faces the challenges of "gringo" racism, unpopular dress codes, the Vietnam War, barrio violence, and poverty.
In The Sound of Exclusion, Christopher Chávez critically examines National Public Radio's professional norms and practices that situate white listeners at the center while relegating Latinx listeners to the periphery. By interrogating industry practices, we might begin to reimagine NPR as a public good that serves the broad and diverse spectrum of the American public.
From the award-winning author of Always Running comes a brilliant collection of short stories about life in East Los Angeles. Whether hilariously capturing the voice of a philosophizing limo driver whose dream is to make the most of his rap-metal garage band in "My Ride, My Revolution," or the monologue-styled rant of a tes-ti-fy-ing! tent revivalist named Ysela in "Oiga," Rodriguez squeezes humor from the lives of people who are not ready to sacrifice their dreams due to circumstance. In these stories, Luis J. Rodriguez gives eloquent voice to the neighborhood where he spent many years as a resident, a father, an organizer, and, finally, a writer: a neighborhood that offers more to the world than its appearance allows.
The life of Helen Miller Bailey, teacher, artist, author, community activist, social reformer, wife, and mother, is as inspirational as it was ardently lived. Todays authors of purportedly new concepts of living a purposeful life, inspired work, and authentic leadership could have been writing about Helen Miller Bailey, though she died nearly half a century ago. Those who witnessed the intensity with which she approached teaching and mentoring, justice, world travel, and Latin American studies describe just how Doc Bailey instilled these ideals in her students who honor her today with a legacy of service and leadership.
Pioneering black-and-gray tattoo artist Freddy Negrete was twelve years old and confined in the holding cell of a Los Angeles juvenile facility when an older teenager entered—covered in tattoos. Freddy was in awe, not just of the art, but of what it symbolized, and he wanted what this kid had: the potent sense of empowerment and belonging that came from joining a gang. The encounter drove Freddy to join the notorious gang La Sangra, and it didn't take long before he was a regular guest at LA County's juvenile detention facilities. By the age of twenty-one, Freddy had spent almost his whole life as a ward of the state in one form or the other. Enthralled by the black-and-gray tattoo style that in the 1970s was confined to the rebel culture of Chicano gangsters and criminals, Freddy started inking himself with hand-poked tattoos. Everyone wanted a piece of Freddy's black-and-gray style--gangbangers but also Hollywood starlets and film producers. In a riveting narrative that takes the reader from Freddy's days as a cholo gang member to evangelical preacher to Hollywood body art guru to addiction counselor, Smile Now, Cry Later is, ultimately, a testament to that spark within us all, that catalyst which gives us the strength to survive, transform, and transcend all that can destroy us.
We slipped into this country like thieves, onto the land that once was ours. With these words, spoken by an illegal Mexican day laborer, The Madonnas of Echo Park takes us into the unseen world of Los Angeles, following the men and women who cook the meals, clean the homes, and struggle to lose their ethnic identity in the pursuit of the American dream. When a dozen or so girls and mothers gather on an Echo Park street corner to act out a scene from a Madonna music video, they find themselves caught in the crossfire of a drive-by shooting. In the aftermath, Aurora Esperanza grows distant from her mother, Felicia, who as a housekeeper in the Hollywood Hills establishes a unique relationship with a detached housewife. The Esperanzas’ shifting lives connect with those of various members of their neighborhood. A day laborer trolls the streets for work with men half his age and witnesses a murder that pits his morality against his illegal status; a religious hypocrite gets her comeuppance when she meets the Virgin Mary at a bus stop on Sunset Boulevard; a typical bus route turns violent when cultures and egos collide in the night, with devastating results; and Aurora goes on a journey through her gentrified childhood neighborhood in a quest to discover her own history and her place in the land that all Mexican Americans dream of, "the land that belongs to us again." Like the Academy Award–winning film Crash, The Madonnas of Echo Park follows the intersections of its characters and cultures in Los Angeles. In the footsteps of Junot Díaz and Sherman Alexie, Brando Skyhorse in his debut novel gives voice to one neighborhood in Los Angeles with an astonishing— and unforgettable—lyrical power.
NEW YORK TIMES BESTSELLER AND NATIONAL BOOK AWARD FINALIST A lyrical and authentic book that recounts the story of a border-town family in Brownsville, Texas in the 1980's, as each member of the family desperately tries to assimilate and escape life on the border to become "real" Americans, even at the expense of their shared family history. This is really un-mined territory in the memoir genre that gives in-depth insight into a previously unexplored corner of America.
In this New York Times bestselling memoir, West Side Story star Rita Moreno shares her remarkable journey from a young girl with simple beginnings in Puerto Rico to Hollywood legend—one of the few performers, and the only Hispanic, to win an Oscar, Grammy, Tony and two Emmys. Born Rosita Dolores Alverio in the idyll of Puerto Rico, Moreno, at age five, embarked on a harrowing sea voyage with her mother and wound up in the harsh barrios of the Bronx, where she discovered dancing, singing, and acting as ways to escape a tumultuous childhood. Making her Broadway debut by age thirteen—and moving on to Hollywood in its Golden Age just a few years later—she worked alongside such stars as Gary Cooper, Yul Brynner, and Ann Miller. When discovered by Louis B. Mayer of MGM, the wizard himself declared: “She looks like a Spanish Elizabeth Taylor.” Cast by Gene Kelly as Zelda Zanders in Singin’ in the Rain and then on to her Oscar-winning performance in West Side Story, she catapulted to fame—yet found herself repeatedly typecast as the “utility ethnic,” a role she found almost impossible to elude. Here, for the first time, Rita reflects on her struggles to break through Hollywood’s racial and sexual barriers. She explores the wounded little girl behind the glamorous façade—and what it took to find her place in the world. She talks candidly about her relationship with Elvis Presley, her encounters with Howard Hughes, and the passionate romance with Marlon Brando that nearly killed her. And she shares the illusiveness of a “perfect” marriage and the incomparable joys of motherhood. Infused with Rita Moreno’s quick wit and deep insight, this memoir is the dazzling portrait of a stage and screen star who longed to become who she really is—and triumphed.