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Much of the wealth from the great mining bonanzas of the nineteenth century American West flowed into San Francisco and made possible the growth of the city and some fabulous personal fortunes. Among the wealthiest and most powerful of the Bonanza Kings were William Bowers Bourn I and his son and successor, William Bowers Bourn II. Their wealth came from rich mines in Nevada’s Comstock Lode and Treasure Hill and California’s Sierra foothills, as well as astute business ventures in the booming port city of San Francisco. Last Bonanza Kings tells their story with all the colorful detail and sweeping sense of epic drama that the characters and their times demand, setting them into the turbulent context of an age of rampant financial and civic growth, major technological advances in mining, lavish philanthropy, and opulent personal lifestyles.
Yet Being Someone Other is the most revealing book that Laurens van der Post wrote about his extraordinary and eventful life, and the most far-reaching; it is a distillation of the experiences that have moved him at the deepest level of the imagination and made him the exceptional person and writer he was.
Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory’s role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979. At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment. Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balance’s immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive. The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.