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Don't worry; the world of social media is not nearly as complicated as it sounds. Why chances are, you're thirteen-year-old niece has already got most social media websites figured out. If she can do it, you can certainly learn it too!It's important to note that you won't be playing on social media sites. Corporations, CEOs, managers and business owners are quite serious about the untapped potential of social media marketing. Websites like Twitter, My Space, FaceBook, LinkedIn, and LiveJournal are not just a glorified chat rooms. They are channels you can take to reach a mainstream audience.Bear with us as we explore the good, the bad and the ugly about the social media world. Following this book, you will know all you need to know about these popular websites, and what your strategy is for conquering the social media network with your brand.
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Handbook of Aging and the Social Sciences, Ninth Edition, provides a comprehensive synthesis of the latest research findings in the science of aging. The complexities of population dynamics, cohort succession and policy changes modify the world and its inhabitants in ways that must be vigilantly monitored. Completely revised, this edition not only includes the foundational, classic themes of aging research, but also a rich array of emerging topics and perspectives that advance the field in exciting ways. New topics include families, immigration, social factors and cognition, caregiving, neighborhoods and built environments, natural disasters, religion and health, and sexual behavior, among others. This book will serve as a useful resource and an inspiration to those searching for ways to contribute to the aging enterprise. - Includes aging topics at both the micro- and macro-level - Addresses the intersection of individual and aggregate factors - Covers a spectrum of disciplines, including demography, economics, epidemiology, gerontology, political science, psychology, social work, sociology and statistics - Brings together the work of almost fifty leading scholars to provide a deeper understanding of aging
YouTube workout video star Zuzka Light presents her long-awaited debut fitness book, with a 30-day fitness regime of powerful, effective 15-minute workouts. Filming first from a tiny basement in Prague, and eventually settling in Los Angeles, Zuzka Light has single-handedly ushered in the YouTube fitness revolution. Viewers love Light for her short, ferociously effective workouts and her in-the-trenches, never-give-up positive attitude—and she’s racked up more than half a billion views to prove it. Now, finally, comes 15 Minutes to Fit, Light’s hotly anticipated debut, with a 30-day fitness plan guaranteed to burn fat and build ripped muscles. Based on innovative high-intensity interval training, the workouts in 15 Minutes to Fit are designed to be done anywhere, anytime (no fancy gym equipment necessary), in just 15 minutes a day. This book takes the guesswork out of the workout, providing: • A 30-day workout plan to whip your body into shape—in 15 minutes a day or less • A companion meal plan, with delicious and healthful recipes for each day • Step-by-step photographs throughout to illustrate proper form for the workouts • Quick facts on health and nutrition to help readers separate fact from fiction • Support and motivation from Light, who overcame many obstacles to become the female face of fitness As Light says, “Give me 15 minutes a day and I’ll give you a badass body.” Coauthored by New York Times–bestselling author Jeff O’Connell, 15 Minutes to Fit is the book legions of fans have been waiting for.
“Accessible and practical, Rabil’s book will appeal to anyone seeking not only to understand what it takes to succeed, but also to understand the courage, discipline, and grace it takes to become a champion. . .Wise, inspired reading.” — Kirkus From lacrosse legend Paul Rabil, lessons on becoming a true champion— in sports, business, and life Long before Paul Rabil had become lacrosses's most acclaimed player, the sport's first million-dollar man, and the cofounder of the Premier Lacrosse League, he always strove for greatness. The problem was he lacked a manual for how to achieve it— so, he set out to create one himself. He talked to Bill Belichick about how to prepare, Steph Curry about how to practice, Sue Bird about how to develop resilience, and Mark Cuban about how to build a career with longevity. From the wisdom of these and other legends, and through his own—often painful—trial and error, he forged himself into a true champion. And in doing so, he wrote the manual he always wanted. The Way of The Champion is the synthesis of everything Rabil learned on his path to becoming one of the greatest lacrosse players of all time. But this is not merely a sports book. It is a guide to embodying a champion's mindset—in sports, in business, and in relationships. According to Paul Rabil, “No one is born to be a champion. It can only be earned— through equal parts philosophy, execution, and sheer determination. I've won and lost championships, business deals, and relationships. I've learned that our best moments come after we've faced our most devestating defeats— when we choose to rise with unwavering resolve. That's the way of the champion."
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
The cancer of political correctness has not only helped to form a society of insincere, oversensitive, and under-achieving people-it has deprived individuals from the joy of living authentically and boldly. Well, living authentically and boldly has never been a problem for Larry Winget. Known as the Pitbull of Personal Development, Larry is not afraid to tell it like it is about what it takes to be successful. And he's also not afraid of skewering some of those well-known shibboleths of personal development---like The Law of Attraction and the path of effortless success that are peddled by so many motivational speakers. In this book, Larry will take on the political correctness that has infected our society, and the personal development industry. He’ll outline an effective back to the basics approach to help YOU be more successful. Larry still believes that hard work and excellence are the keys to success and communicates that like no other person on the planet can! Larry makes you think. He makes you uncomfortable. He offers common sense solutions that are impossible to argue with. On top of all that, he is hilarious. Learn: • Why being politically correct will leave you unhappy, uninspired and unsure about your future. • Why it takes a contrarian approach to be successful and true to yourself in this upside-down politically correct world. • Why you need to fix yourself first rather than putting your focus on how to fix others or society. • Why letting go of your need for approval is essential to happiness. • How to get to the point and ask for what you want in life-directly and decisively. • How to make big, bold and brash plans for your life. • The biggest problem preventing entrepreneurs from being successful in business in our modern world. • How getting rid of politically correct excuses about money can save you financially.
By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They're called Serious Games. This is a practical toolkit for those who want to learn about more serious games and how to apply them in the workplace.
There’s a bold decision in your life you’ve been waiting to make, and every day passing by is a reminder of what hasn’t happened. Conveniently tucked in a box labeled ‘someday,’ the fear of the unknown has taken a grip on your life and put your dreams on hold. Until now. Whether your leap is quitting the soul sucking job and starting your own business, taking a bold chance on love or finally going all in on your dreams, The Leap of Your Life is the ticket to get you there. All while having the time of your life and ensuring you don’t wake up years down the line with a sinking feeling of regret. Author and high-performance coach Tommy Baker has helped thousands of everyday people identify and take their leap, step into courage and create a life they can’t wait to wake up for. After interviewing 250+ of the world’s most powerful entrepreneurs, thought leaders, experts, spiritual teachers and athletes he discovered a common theme: They all took a leap, even if they were full of fear—and it radically transformed their experience of life. If you’re ready to: Re-define risk and stop playing small Step into the boldest version of yourself Give yourself permission to take a chance Live the Hero’s Journey of your life story Eradicate regret and ‘what could have been’ . . . then look no further and order The Leap Of Your Life now!
A woman’s peaceful life is turned upside down when a bad-boy TV star comes to town in Sarah Smith’s new laugh-out-loud romantic comedy She needs a break Fed up with the long hours at her prestigious San Francisco architecture firm, Harper Ellorza has traded the overcrowded city for the sleepy seaside town of Half Moon Bay. Her plan to renovate her late grandparents’ house has hit some snags, though: it’s in worse condition than expected, the costs are piling up and her savings are dwindling—fast. He needs to hide out A chance encounter with TV hunk Lewis Prescott might be the solution to her problems. After a career-killing meltdown, he’s desperate for a place to lie low for a while. He offers to help Harper remodel the house—for free—if she lets him stay there. He’s famous, he’s handsome and he’s surprisingly good with his hands… They need each other As their living arrangements become more intimate, so do their conversations. Turns out, there’s more to Lewis than she ever would have guessed, but Harper knows she needs to keep her hands—and her heart—to herself. After all, her hard-earned quiet coastal life could never be enough for a TV star determined to return to the A-list. Could it? I Heart SF Book 1: The Close-Up Book 2: In Love with Lewis Prescott