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Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find sources of information on such topics asBusiness lawE-commerceInternational businessManagement of information systemsOccupations and careersMarket researchGuide to Reference is used internationally as the “source of first resort” for identifying information and training reference professionals, and this book will help connect librarians and researchers to the most relevant sources of information on business and economics.
Typescript (carbon copy) of book published in 1964 by the University of California Press, Berkeley.
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1964.
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