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In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
Across Western Europe, the emphasis has shifted from physical manufacturing to the development of ideas, new products and creative processes. This has become known as the knowledge economy. While much has been written about this concept, so far there has been little focus on the role of the city. Bringing together comparative case studies from Amsterdam, Dortmund, Eindhoven, Helsinki, Manchester, Munich, Münster, Rotterdam and Zaragoza, this volume examines the cities' roles, as well as how the knowledge economy affects urban management and policies. In doing so, it demonstrates that the knowledge economy is a trend that affects every city, but in different ways depending on the specific local situation. It describes a number of policy options that can be applied to improve cities' positions in this new environment.
This volume offers a panoramic and interdisciplinary view of the growing field of Sports Mega-Event studies. Contributions explore leveraging strategies and the legacies from previous sports megas (London, Seoul, Sydney, Vancouver) and recent and future 'emerging' states and their hosting strategies (India, China, Qatar, Russia, Brazil).
This book looks at the changing link between manufacturing and knowledge-based activities in urban regions drawing on insights from organization studies and regional economics and looking at case studies in Europe, South America and Asia.
Containing papers presented at the 13th International Conference on Urban Regeneration and Sustainability, this volume includes latest research providing solutions that lead towards sustainability. The series maintains its strong reputation and contributions have been made from a diverse range of delegates, resulting in a variety of topics and experiences.
As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Professor Bill Faulkner was the father of tourism research in Australia, having spent 20 years in the field, first within government and then in academe. He was a visionary whose impact on the tourism research field extended well beyond Australia. This work contains a collection of Faulkner's publications grouped thematically under the headings Methods, Events, Destinations and Research Agenda. The sections demonstrate how his thinking evolved over time and influenced the intellectual development of the field itself. An introductory chapter describes Faulkner's life and the contribution that he made to the field of tourism research.