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This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues’ experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective. Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent “targeters.”
This book analyses the various features of specialized discourse in order to assess its degree of specificity and diversification, as compared to general language. Prior to any analysis of such traits, the notion of specialized discourse and its distinctive properties are clarified, also as compared to other features frequently occurring in specialized texts which cannot be considered distinctive. The presence of such properties are accounted for not only in linguistic but also in pragmatic terms since the approach is interpretative rather tan merely descriptive. The complexity of this discourse calls for a multidimensional analysis, covering both lexis and morpho-syntax as well as textual patterning. Some lexical aspects, morphosyntactic features and textual genres are also examined from a diachronic perspective, thus showing how various conventions concerning specialized discourse have developed over the last few centuries.
This volume brings together a selection of contributions presented at the 15th European Symposium on Languages for Special Purposes, held at the University of Bergamo (Italy) from 29 August to 2 September 2005. The conference title, «New Trends in Specialized Discourse», reflects the emphasis given to recent orientations in research, coming from established as well as new authors in the field. As suggested by the title of this volume, the analysis of specialized discourse calls for a specialized discourse analysis. When applied linguists deal with vocational discourses, they are faced with a double challenge: on the one hand, an understanding of textualisations often alien to the general language; on the other hand, the use of analytical tools designed specifically for their investigation. The studies presented in this volume position themselves somewhere along this continuum, focusing alternatively on converging/diverging features of texts and discourses.
This volume brings together a selection of papers originally presented at the Language for Specific Purposes Symposium which took place in Bergamo, Italy from 29 August to 2 September, 2005. In selecting from papers on specialized discourse presented at this conference, the editors have tried to create a thematic unity by grouping the papers according to four disciplinary areas: academic and scientific discourse, business discourse, institutional discourse, and legal discourse. Within these fields, a diversity of approaches has been maintained in order to represent the eclectic nature of studies in specialized discourse as they are carried out today. It is no coincidence that the papers fall into these four areas, as these are fields with a very international dimension and hence the use of English, as the increasingly global language, is naturally very important. Indeed, all the papers included in this publication are in English and mainly focus on English. On the other hand, the contributors to this volume come from a range of different countries and mother tongues. This diversity represents the international interest in English as a language of specialized discourse and communication.
Rev. ed. of: Investigating specialized discourse. c2006.
This book provides an integrated approach to cognitive-linguistic mediation, with aims toward the efficiency of knowledge transfer and acquisition. Problems are approached through the prism of cognitive modelling, and mapped to such fields as intercultural and interdisciplinary communication, and second language teaching. The novelty lies in the synergies between linguistics, cognitive science, artificial intelligence, culture, and industry. These fields come together through ontological and metaphorical modelling and the attempts to automate such. This text provides a theoretical background for research on mediation, covering cognitive and communicative perspectives, metaphoricity of terms, and the ontologization of human knowledge. It includes detailed descriptions of methods for different types of cognitive modelling and is intended for students and researchers concerned with terminology, cognitive linguistics, applied linguistics, pragmatics, computational linguistics, literature studies, morphology, syntaxis, and semantics.
This book features contributions addressing the area of specialised and professional discourse analysis at both the micro- and macro-levels. It offers analyses of the language of medicine, sports, bureaucratic forms, and advertisements, and academic language. Throughout the volume, specialised discourse is approached from a variety of linguistic, literary and cultural perspectives, as well as from those of content analysis, discourse analysis, membership categorisation devices, and semantic/p ...
This book is a complete guide to epoxidized natural rubber covering from the epoxidation chemistry, production process, raw rubber and compound properties, mixing recommendations as its applications in tire, engineering, general and industrial rubber goods, latex based products such as adhesive, foam and paint as well as sustainability or life cycle analysis of ENR rubber. Hence, it is useful for readers either from the industry which looking for specific product application and properties, or scientists and academicians working on their research using the ENR in their study for reference and guidance.
Contemporary society has witnessed radical changes in the field of communications in terms of how messages and meanings are disseminated. Digitalization and the Internet have signalled an exponential rise in the circulation of multimodal texts in which different semiotic resources are orchestrated together to construct meaning in all areas of social life, across languages and cultures, and in diverse specialized discourse domains. This has foregrounded the need to examine the semiotic functions, affordances, and issues at stake in a range of multimodal discourse forms, while simultaneously highlighting the importance of critical multimodal literacy in audiences and learners. This volume develops and extends pioneering research on the intersection between multimodality and specialized discourse. Eight newly commissioned studies offer innovative perspectives on multimodal research methodologies and applications in a variety of ESP (English for Specific Purposes) contexts for practitioners and scholars alike. The volume offers a glimpse at future directions in this dynamic and ever-evolving area of investigation focusing on the synergy between verbal and non-verbal modes of communication in the digital age. Each chapter explores an original area of application: academic, economic, scientific, marketing, legal, medical, political, and tourism. The contributors approach multimodality from a range of theoretical and methodological viewpoints including synchronic and diachronic corpus-based and corpus-aided studies, critical discourse analysis, and systemic functional linguistics. Analytical tools such as multimodal (critical) discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes - speech, intonation, direction of gaze, facial expressions, gesturing, and spatial positioning of interlocutors - are employed. The diversity of research strands contained in the volume illustrates just some of the vast areas of multimodal knowledge dissemination that are still unmapped. As a cornerstone of communication, multimodality needs exploring in all its facets. These contributions aim to further that cause.