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Endorsed by business leaders around the world this book is the essential guide for anyone who has to make s speech, give a presentation, attend a function or propose a toast where people from more than one country or culture are gathered.
This volume accounts for the motives for contemporary lexical borrowing from English, using a comparative approach and a broad cross-cultural perspective. It investigates the processes involved in the penetration of English vocabulary into new environments and the extent of their integration into twelve languages representing several language families, including Icelandic, Dutch, French, Russian, Hungarian, Hebrew, Arabic, Amharic, Persian, Japanese, Taiwan Chinese, and several languages spoken in southern India. Some of these languages are studied here in the context of borrowing for the first time ever. All in all, this volume suggests that the English lexical 'invasion', as it is often referred to, is a natural and inevitable process. It is driven by psycholinguistic, sociolinguistic, and socio-historical factors, of which the primary determinants of variability are associated with ethnic and linguistic diversity.
“If you want to get booked to speak at Global Conferences of large multinational companies, there is no one better to learn from than Fredrik Härén. Apply the 23 lessons and take your speaking to the next level this year!” Manoj Vasudevan CEO Thought Expressions | World Champion of Public Speaking “This book is filled with Fredrik’s wisdom and guidance - a blueprint for every speaker who wants to go global” Ruby Newell-Legner CSP, 2015–2016 President | National Speakers Association Does your message deserve to be spread to the world? Do you want to get paid to speak globally? In this book global keynote speaker Fredrik Haren will share the actual techniques he used to get booked to speak in 23 different countries in one year. These techniques are practical, proven and easy to follow.
A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "riseof English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy.But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence inAfrica, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.
Why does the world speak English? Why does every country at least pretend to aspire to representative government, personal freedom, and an independent judiciary? In The New Road to Serfdom, British politician Daniel Hannan exhorted Americans not to abandon the principles that have made our country great. Inventing Freedom is a much more ambitious account of the historical origin and spread of those principles, and their role in creating a sphere of economic and political liberty that is as crucial as it is imperiled. According to Hannan, the ideas and institutions we consider essential to maintaining and preserving our freedoms—individual rights, private property, the rule of law, and the institutions of representative government—are not broadly "Western" in the usual sense of the term. Rather they are the legacy of a very specific tradition, one that was born in England and that we Americans, along with other former British colonies, inherited. The first English kingdoms, as they emerged from the Dark Ages, already had unique characteristics that would develop into what we now call constitutional government. By the tenth century, a thousand years before most modern countries, England was a nation-state whose people were already starting to define themselves with reference to inherited common-law rights. The story of liberty is the story of how that model triumphed. How, repressed after the Norman Conquest, it reasserted itself; how it developed during the civil wars of the seventeenth and eighteenth centuries into the modern liberal-democratic tradition; how it was enshrined in a series of landmark victories—the Magna Carta, the English Civil War, the Glorious Revolution, the U.S. Constitution—and how it came to defeat every international rival. Yet there was nothing inevitable about it. Anglosphere values could easily have been snuffed out in the 1940s. And they would not be ascendant today if the Cold War had ended differently. Today we see those ideas abandoned and scorned in the places where they once went unchallenged. The current U.S. president, in particular, seems determined to deride and traduce the Anglosphere values that the Founders took for granted. Inventing Freedom explains why the extraordinary idea that the state was the servant, not the ruler, of the individual evolved uniquely in the English-speaking world. It is a chronicle of the success of Anglosphere exceptionalism. And it is offered at a time that may turn out to be the end of the age of political freedom.
A collection of studies on the role of English in German-speaking countries, covering a broad range of topics.
"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.
For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.