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Provides proven longevity strategies that restore balance to stressful lives and promote optimum health. The authors describe four wellness pillars, that are the foundation of the medi-spa approach.
The spa in nineteenth century European society was a place of intersections: of social class and of ideas, of social and of scientific concepts. As the social showcase for â oepoliteâ society, it embodied many of the desires and dreams of the increasingly fashionable middle-class world. As a place prominent in the medical world of its day, the heath spa contributed to the ongoing dialogue of the emergent science of medicine, where both mainstream and voices of medical dissent were to be heard. Thus, in the enclosed and limited space of a thermal health spa lie encapsulated significant historical trends and social dialogues. Over the course of the long nineteenth century, the doctor-patient relationship shifted from one in which the patient was the primary decision maker to one dominated by the â oeorder-givingâ professional physician over the â oecompliantâ patient. This process could not have occurred without a significant change in the attitude of the patients themselves. The spa, a place containing diverse and competing strands of medical thought and a wide range of middle-class patients, offers a unique research opportunity for a focused social history of German medicine that reaches beyond the world of the spa; or indeed, of medicine into the darker chapters of the twentieth century and the turn from liberalism toward authoritarianism.
This book deals with leisure, pleasure and healing at the spas in the eastern Mediterranean basin since the biblical era throughout the Hellenistic, Roman, Byzantine, and early Muslim periods focusing on daily life, healing cults, medical recommendations and treatments at the curative spas.
And ultimately shows how the premier vacation of an era made and was made by the bourgeoisie.
The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.
Ayurvedic Sap: Treatment for Large and Small Spas If you are a spa owner looking for new, authentic world class treatments, a body worker wanting to learn methods that touch your clients on a heart level, or someone who enjoys creating nurturing rituals for yourself and family in your home, Ayurvedic Spa will guide and help you to offer and/or achieve greater levels of beauty, peace and wellness.
"Aimed to address consumer demand for the most current treatments delivered skillfully and using the highest-quality natural products, this text is designed to prepare bodyworkers to integrate spa and hydrotherapy into practice. It guides readers through the history, scientific foundations, and practical applications of spa bodywork, and includes sections on what readers should expect to encounter when working in a spa setting. Hydrotherapy, exfoliations, pelotherapy, thalassotherapy and aromatherapy, are covered in individual chapters--each including a brief history and a discussion of how the therapeutics can be used in various treatment protocols."--Back cover.
Modern spas are wellness resorts that offer beauty treatments, massages and complementary therapies. Victorian spas were sanitariums, providing "water cure" treatments supplemented by massage, vibration, electricity and radioactivity. Rooted in the palliative health reforms of the early 19th century, spas of the Victorian Age grew out of the hydrotherapy institutions of the 1840s--an alternative to the horrors of bleeding and purging. The regimen focused on diet, rest, cessation of alcohol and foods that upset the stomach, stress reduction and plenty of water. The treatments, though sometimes of a dubious nature, formed the transition from the primitive methods of "heroic medicine" to the era of scientifically based practices.
Are you ready to take the plunge and start your own spa? Now's the perfect time. Spas have become one of the fastest-growing industries around the globe. Whether you're interested in day spas, medical spas, spiritual spas, yoga centers or another variety, the expert advice in this guide helps you get started today. Learn all the business information you need to succeed--from choosing a location to setting prices to attracting new clients.Plus, get the hottest trends in the spa industry and expert advice on the creative elements that turn an ordinary spa into an extraordinary relaxation center. Researching the market Identifying a niche and attracting a target audience Creating the right atmosphere to enhance the spa experience Offering the hottest spa services Hiring talented and trustworthy employees 25 marketing tactics under $50 And more! Pick up this guide to get started and succeed in this fun , profitable, and rewarding business. The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.