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In June 2014, Brazil opened the twentieth FIFA World Cup with a spectacular ceremony. Hosting the World Cup was a strategic developmental priority for Brazil: mega-events such as these allow the country to be ranked amongst the world’s political and economic leaders, and are supposed to propel the country to its own unique modernity. But alongside the increased media attention and publicity, came accusations of governmental ‘corruption’ and overspending. In Socio-Cultural Mobility and Mega-Events, Tzanelli uses Brazil’s 2014 World Cup to explore how mega-events articulate socio-cultural problems. Critically examining the aesthetics and ethics of mobilities in the mega-event, this book explores these socio-cultural issues and controversies: the background of staging mega-events, including the bidding process and the host’s expectations for returns; ceremonial staging and communications between artistic representations and national symbolism; the clear reaction mega-events almost always generate in national, regional and global activist circles, including accusations of overspending and human rights violations. This interdisciplinary study will appeal to scholars and students of the sociology of mobility, sociology of globalisation, cultural sociology, social and anthropological theory, as well as the sociology of sport, human and cultural geography, and leisure and tourism studies.
This interdisciplinary book uses Brazil's 2014 World Cup to explore how mega-events articulate socio-cultural problems. Critically examining the aesthetics and ethics of mobilities in the mega-event, this book explores these socio-cultural issues and controversies: the background of staging mega-events, including the bidding process and the host's expectations for returns; ceremonial staging and communications between artistic representations and national symbolism; and the clear reaction mega-events almost always generate in national, regional and global activist circles, including accusations of overspending and human rights violations.
In June 2014, Brazil opened the twentieth FIFA World Cup with a spectacular ceremony. Hosting the World Cup was a strategic developmental priority for Brazil: mega-events such as these allow the country to be ranked amongst the world’s political and economic leaders, and are supposed to propel the country to its own unique modernity. But alongside the increased media attention and publicity, came accusations of governmental ‘corruption’ and overspending. In Socio-Cultural Mobility and Mega-Events, Tzanelli uses Brazil’s 2014 World Cup to explore how mega-events articulate socio-cultural problems. Critically examining the aesthetics and ethics of mobilities in the mega-event, this book explores these socio-cultural issues and controversies: the background of staging mega-events, including the bidding process and the host’s expectations for returns; ceremonial staging and communications between artistic representations and national symbolism; the clear reaction mega-events almost always generate in national, regional and global activist circles, including accusations of overspending and human rights violations. This interdisciplinary study will appeal to scholars and students of the sociology of mobility, sociology of globalisation, cultural sociology, social and anthropological theory, as well as the sociology of sport, human and cultural geography, and leisure and tourism studies.
Global sports events are rarely far from the public eye. Such mega-events are about much more than the sporting competitions themselves. They entail global exposure and intense struggles by different stakeholders. This is the first book to examine sports mega-events from a mobilities perspective. It analyses the ‘mobile construction’ of global sports mega-events and the role this plays in managing labour, imaginaries, policies and legacies. In particular, the book focuses on the tension between the various mobilities and immobilities that are implied in the process of constructing a mega-event. It seeks to uncover the ways in which an event is a series of fluid interactions that occur sequentially and simultaneously at multiple scales in diverse spheres of interaction. Contributions explore the dynamics through which mega-events occur, revealing the textures and nuance of the complex systems that sustain them, and the ways that events ramify throughout the international system.
Atmosphere, the elusive ambiance of a place, enables or hinders its mobility in global consumption contexts. Atmosphere connects to social imaginaries, utopian representational frames producing the culture of a city or country. But who resolves atmospheric contradictions in a place’s social and cultural rhythms, when the eyes of the world are turned on it? Mega-Events as Economies of the Imagination examines ephemeral and solidified atmospheres in the Rio 2016 Olympic Games and the handover ceremony to Tokyo for the 2020 Games. Indeed, highlighting the various social and cultural implications upon these Olympic Games hosts, Tzanelli argues that the ‘Olympic City’ is produced by aesthetic "imagineers", mobile groups of architects, artists and entrepreneurs, who aesthetically ‘engineer’ native cultures as utopias. Thus, it is explored as to how Rio and Tokyo’s "imagineers" problematize notions of creativity, cosmopolitan togetherness and belonging. Mega-Events as Economies of the Imagination will appeal to postgraduate students, postdoctoral researchers and professionals interested in fields such as: Globalization Studies, Mobility Theory, Cultural Sociology, International Political Economy, Conference and Event Management, Tourism Studies and Migration Studies.
This book advances an alternative critical posthumanist approach to mega-event organisation, taking into account both the new and the old crises which humanity and our planet face. Taking the delayed Tokyo 2020 Olympic Games as a case study, Tzanelli explores mega-event crisis and risk management in the era of extreme urbanisation, natural disasters, global pandemic, and technoscientific control. Using the atmospheric term ‘irradiation’ (a technology of glamour and transparency, as well as bodily penetration by harmful agents and strong affects), the book explores this epistemological statement diachronically (via Tokyo’s relationship with Western forms of domination) and synchronically (the city as a global cultural-political player but victim of climate catastrophes). It presents how the ‘Olympic enterprise’s’ ‘flattening’ of indigenous environmental place-making rhythms, and the scientisation of space and place in the Anthropocene lead to reductionisms harmful for a viable programme of planetary recovery. An experimental study of the mega-event is enacted, which considers the researcher’s analytical tools and the styles of human and non-human mobility during the mega-event as reflexive gateways to forms of posthuman flourishing. Crossing and bridging disciplinary boundaries, the book will appeal to any scholar interested in mobilities theory, event and environment studies, sociology of knowledge, and cultural globalisation.
This invigorating read explores the inherent unsustainability of events, exacerbated by the COVID-19 pandemic crisis. Vassilios Ziakas challenges the dominant paradigms of the field, suggesting the need to seriously rethink how we view, study and manage events in order to develop holistic event management frameworks which foster their adaptability and resilience.
This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.
What determines how cities move on? The ever-increasing challenges to urban mobility come in many forms, and approaches to address them range from the technically ingenious to attempts to change travel behaviour. Key amongst factors essential to the success of any such approach is whether the urban environment proves to be fertile ground for the desired progress. Another vital determinant of success is how well individual measures to engineer the transport system interact with other developments. This leads to the principal subject of Megacity Mobility Culture: the basic principles that determine the paths along which cities move. This book demonstrates that the concept of ‘mobility culture’ provides a framework for understanding the development of urban transport which transcends the boundaries between academic disciplines. Based on a discussion of the diversity of megacities worldwide, it provides help in navigating the complexity of megacity mobility culture. Experts from megacities around the world each take the reader on a journey to their own city and its mobility culture, giving a deeper insight into the unique evolutionary paths of mobility that these places have taken, and what lies before them. Whilst acknowledging the overwhelming diversity of cities worldwide, the authors also identify common denominators behind the evolution of urban transport systems – seven temperaments which are found in a unique mix in any given city, defining the character of its mobility culture. The Institute for Mobility Research is a research facility of the BMW Group. It deals with future developments and challenges relating to mobility across all modes of transport, with automobility being only one aspect among many. Taking on an international perspective, ifmo’s activities focus on social science and sociopolitical, economic and ecological issues, but also extend to cultural questions related to the key challenges facing the future of mobility. The work of the Institute is supported by an interdisciplinary board of renowned scientists and scholars, and by representatives of BMW, Deutsche Bahn, Lufthansa, MAN, Siemens and The World Bank.
The recent proliferation of events as a subject of study in its own right has signalled the emergence of a new field – event studies. However, whilst the management-inspired notion of planned events, which strives for conceptual slenderness, may indeed be useful for event managers, the moment we attempt to advance knowledge about events as social, cultural and political phenomena, we realise the extent to which the field is theoretically impoverished. Event studies, it is argued, must transcend overt business-like perspectives in order to grasp events in their complexities. This book challenges the reader to reach beyond the established modes of thinking about events by placing them against a backdrop of much wider, critical discourse. Approaches and Methods in Event Studies emerges as a conceptual and methodological tour de force—comprising the works of scholars of diverse backgrounds coming together to address a range of philosophical, theoretical, and methods-related problems. The areas covered include the concepts of eventification and eventual approaches to events, a mobilities paradigm, rhizomatic events, critical discourse analysis, visual methods, reflexive and ethnographic research into events, and indigenous acumen. Researchers and students engaged in the study of events will draw much inspiration from the contributions and from the volume as a whole.