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Life is based on technological base in modern age and everybody uses technological products and the world agenda is based on technology too. People have communicated face to face for thousands years and technology provided people easy techniques to communicate and the world changed the age. Media brought many different messages and colours to the world in 19.th century and messages and colours increased in the beginning of 20.th century. People me different forms and different approaches via media and extended their lives. Any technological product eased people’s lives and provided them more facilities. Modern age created a competition and race atmosphere in the world and all people try to prove themselves in the hectic and tense atmosphere of modern age. Social media is the most available way to prove themselves and everybody can reveal all the properties via social media. By the way, social media became the most famous competition arena and turned into the most widespread show tools. Many people share their photographs and messages and watch the messages of others and watch the world. Social media is perceived as the mirror of the world and opinions and images of everybody in the world.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The ubiquity of the internet and social media has influenced the lives of people across the globe, including young people involved in street gangs and troublesome youth groups. This development raises important questions about the causes, features, and consequences of online gang behavior, as well as the consequences of this new phenomenon for gang prevention and intervention. In this edited volume, members of an international network of gang researchers, the Eurogang Program of Research, present findings and insights from recent academic gang studies focused on the use of internet and social media. It focuses on online features of gangs and the consequences of social media for the study of these groups. The second section of the book focuses on the meaning of online media for the prevention, monitoring and intervention of gangs, and for gang disengagement processes. This is the first volume focused on the role of internet and social media in the study of gangs. Providing much needed insights into online gang processes, it will appeal to students and researchers interested in gangs and juvenile delinquency, and to professionals, practitioners, and policy-makers working on preventing or reducing gang involvement and delinquent behavior.
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.
Hydraulic research is developing beyond traditional civil engineering to satisfy increasing demands in natural hazards, structural safety assessment and environmental research. Hydraulic Engineering V contains 40 technical papers from the 5th International Technical Conference on Hydraulic Engineering (CHE 2017), held in Shanghai (China) 15—17 December 2017. The conference served as a major forum to promote technological progress and activities, technical transfer and cooperation, and opportunities for engineers and researchers to maintain and improve scientific and technical competence in the field of hydraulic engineering, environment and safety engineering, and other related fields. The selected papers mainly focus on theory and technologies related to hydraulic engineering, ecological structures in hydraulic engineering, stability and risk of hydraulic structures, estuary improvement and shoreline restoration, river engineering and sediment transport, dredging technology and equipment, flood hazards and innovative control measures, complex flow modelling, environmental hydraulics and hydrology, water purification, wastewater treatment, and geotechnical aspects in hydraulic engineering. Hydraulic Engineering V will be of interest to academics and engineers involved in Hydraulic Engineering and Environmental Engineering.
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
This book investigates the role of the internet and social media in political processes in non-western and non-democratic contexts. Using Zimbabwe as a case study, the book demonstrates how activists and ordinary people deploy social media, particularly Facebook, to subvert an enduring hegemonic state. However, the book also highlights how authoritarian regimes are in turn learning and adapting to the information age, challenging the impact of digital activism. Studies of digital activism in the Global South are often centred around democracy, but this book paints a more complex picture, examining the role and effect of digital activism in challenging state hegemony in authoritarian contexts. The book notes that while communication technologies help mediate activism, they are also simultaneously constrained by pre-existing and emergent challenges tied to the social and political context and the inherent limitations of those technologies. The book investigates the tactics used by digital activists, the contextual factors and restrictive political environment they operate in, including the role of pro-government activists, and ultimately, the impact of digital activism given these constraints. From the case of Zimbabwe, the book builds out a broader theoretical analysis of the evolution of ‘third world protest’ in the digital age, examining the limitations of activists’ actions and the ideological deficit in online activism to ferment a virulent counter hegemony.
The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.
Veteran health writer Sara Gorman unveils the root of medical mistrust in America and offers actions for rebuilding faith in medicine as a way for healing the schisms of modern-day American democracy.