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INTRODUCTION In developing scientific theory there is perhaps nothing more propi tious than a compelling metaphor. If the metaphor is rich in imagery, complexly differentiated, emotionally evocative, and vitally wedded to the cultural lore, the theory to which it gives rise may enjoy a long and vigorous life. If the metaphor is sufficiently powerful, the theory may even be sustained in independence of systematic empirical support. Role theory is likely to remain prosperous so long as there is a thriving theater; decision theory experienced a dramatic rejuvenation with the development of the electronic computer; and, in spite of its archaic construction, Jungian theory will prevail so long as ancient myths and symbols continue to haunt us (d. Smith, 1978). From this standpoint, the development of social exchange theory is hardly surprising. Ex perience with the marketplace is extensive in society, its images are both complex and richly evocative, its challenges are often exciting and its lessons sometimes painful. It is thus both intellectually and emo tionally invigorating to consider the social arena in all its diversity as an extended market in which each individual seeks to maximize profits. The economic metaphor is hardly new to the social sciences. The recent intellectual roots of contemporary exchange theory can be traced to the works of Claude Levi-Strauss, Marcel Mauss, Karl Marx, and B.
Social Exchange in Developing Relationships is a collection of papers that deals with the systematic study of the development of relationships. The papers discuss several theoretical perspectives, such as evolutionary theory, personality theory, cognitive developmental theory, equity theory, role theory, and attribution theory. One paper discusses romantic relationships—the evolution of first acquaintance to close or intimate commitment. Another paper presents the hypothesis that the factors causing a relationship to begin will also probably steer intermediate cognitive processes, eventually influencing the nature of the relationship. Commitment requires specific concepts such as input levels contributed to the relationship, duration of these inputs, and their consistency of occurrence. The equity theory suggests that equity principles determine the selection of one's mate and how they (the partners) will get along in the future. One paper analyzes the dynamic theories of social relationships and the resulting research strategies: that the conceptualization of a parameter of a social relationship can affect the choice of data collection techniques and other matters. Sociologists, psychologists, historians, students, and academicians doing sociological research, can benefit greatly from this collection.
Coercive Power in Social Exchange describes the progression and results of a decade-long program of experimental research on power in social exchange relations. Exchange theorists have traditionally excluded punishment and coercion from the scope of their analyses; Molm examines whether exchange theory can be expanded to include both reward and coercive power. Working within the framework of Emerson's power-dependence theory, but also drawing on the decision theory concepts of strategic action and loss aversion, Molm develops and tests a theory of coercion in social exchange that emphasizes the interdependence of these two bases of power. Her work shows that reward power and coercive power are fundamentally different, not only in their effects on behavior but also in the structural incentive to use power and the risks of power use. When exchanges are nonnegotiated and secured by the "shadow of the future", rather than by binding agreements, dependence both encourages and constrains the use of coercion.
This unique volume provides a new interpretation and synthesis of network exchange theory in an effort to contribute to a neo-Weberian economic sociology. Arguing against commonly held assumptions about network exchange theory and its interpretation of all social actions as economic exchanges, Zafirovski seeks to explain these processes by employing an interdisciplinary approach and by examining the impact of social and institutional structures on market-economic exchange. The author argues that economic structure, processes, and actions are the outcomes of social action and institutions, not the other way around. This rehabilitation of economic sociology begins with a reconsideration of the character, scope, and development of the field. The author then grounds his sociological approach to economic exchange in social action and structure before examining the role of social motivations in economic exchange. He then examines the political structuration, the cultural constitution, and the social construction of economic exchange and exchange cycles. The book concludes with a discussion of the character and variation of economic exchange in comparative social systems and the relationships of exchange, economic development, and social variables. This unique and persuasive book is an important contribution to the study of economic sociology and sociological theory.
"Humans are social animals. Thus, we cannot survive in isolation. We satisfy our needs through seeking, maintaining, and engaging in relationships and interaction with other people. However, social interactions are complex"--
Constructing Social Theory discusses the nature of social theory and theoretical orientations. Organized by forty-three theoretical orientations in seven domains--exchange, power, adaptation/reinforcement, social bond, altruism, functionalism, and identity--the text includes a tutorial on how to identify an appropriate theoretical orientation and create a theory given a particular research question. Bell separates the theoretical orientation of causal logic from theory itself, illuminating the mechanisms of scientific revolutions where new theoretical orientations are created, and the procedures of normal science, in which theories are developed using the logic of existing theoretical orientations.
In his landmark study of exchange and power in social life, Peter M. Blau contributes to an understanding of social structure by analyzing the social processes that govern the relations between individuals and groups. The basic question that Blau considers is: How does social life become organized into increasingly complex structures of associations among humans.This analysis, first published in 1964, represents a pioneering contribution to the sociological literature. Blau uses concepts of exchange, reciprocity, imbalance, and power to examine social life and to derive the more complex processes in social structure from the simpler ones. The principles of reciprocity and imbalance are used to derive such processes as power, changes in group structure; and the two major forces that govern the dynamics of complex social structures: the legitimization of organizing authority of increasing scope and the emergence of oppositions along different lines producing conflict and change.