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Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
Self-help business books perpetuate the myth that success is relentless growth and more of everything means progress. They preach about bookkeeping and market research: things you might need to do of course, but let's face it they're boring. The Human Freelancer is your antidote; stuffed with emotional support for vulnerable newbies to self-employment like you. Whether you're freelance, part-time, a contractor or tradesperson - buy this book if you're sensitive, brave and want to do the right thing on a happy journey of fulfilment and self-improvement. Inside you'll gain well-intentioned, if often irreverent, advice from an emotionally-liberated Yorkshireman in chapters like: What the career adviser didn't tell you How to survive criticism with self-esteem intact What fluffers teach you about your job Join Chris as he mingles amateur proctology, sexy whales and meat-palaces with life-affirming reassurance, and shares valuable insight from over 5 years of traumatic experience as a freelancer.
Breaking Free is about making the transition from working for the man to working for yourself by starting your own business or freelancing. By focusing on the personal experiences, ideas, and actions of a variety of self-employed people—including freelance writers, contractors, service providers, store owners and franchisees, sales reps, and others—this book offers readers deep insights into the ideas and decisions required to make self-employment a reality. Along the way, author and self-employed professional Chris Lauer offers a wealth of practical small-business insights and tips. Breaking Free thus offers would-be entrepreneurs and freelancers something priceless—both the skills and encouragement required to shake free of corporate shackles and take the leap into small-scale entrepreneurship. Featuring real stories about the initial spark that motivated individuals to pursue independence and entrepreneurship, Breaking Free follows a variety of entrepreneurs as they move from their jobs as employees to the ranks of the self-employed. It also covers the nuts and bolts of self-employment—pricing and marketing services, keeping an eye on the bottom line, and growing the business, among other topics. In addition, Lauer focuses on the advances in technology that make self-employment easier today than ever before. Unlike most books on self-employment, Lauer uses vivid, real-life stories and tips to help would-be entrepreneurs decide the route that is best for them. Experienced entrepreneurs describe how they came up with ideas for their businesses, how they kept their ventures in motion during the early days and over the long term, how they grew, and when they recognized it was time to call it quits and sell or shutter the business. This is not a book for the next Bill Gates, but for the majority of new business owners and those dreaming of creating their own jobs: people ready to take a few risks to make a decent living on their own terms and gain some independence. Both descriptive and prescriptive, Breaking Free presents the latest ways to capitalize on today's many opportunities for self-sufficiency and financial autonomy.
'Genuinely empowering' Daisy Buchanan 'An invaluable guide to surviving professional life' Viv Groskop 'Comforting during these uncertain times' Yomi Adegoke Award-winning journalist and editor-in-chief Cate Sevilla has survived the messy, stressy and sometimes bizarre world of work - just. In How to Work Without Losing Your Mind, she gives an unflinchingly honest account of the bad bosses, the time spent crying in work loos, the hell and humiliation of her working life but, most importantly, she reveals the solid self-belief, the sage advice and the hard-won lessons that got her through. Filled with humour, wit and supportive words, this book is your essential guide to fixing your relationship with your work. Press it into the hands of every womxn who is sinking in a toxic work environment, battling burnout, recovering from redundancy or trying to find the right career fit. 'Entertaining and practical; moving and funny; a helping hand from someone who's been through it' Emma Gannon, Sunday Times bestselling author
Spark provides an unhurried, thought-provoking experience about what drives individuals, teams and organizations to thrive, and how readers can use that knowledge to ignite and direct their own careers. Spark is an unconventional business book. It has been built on the idea that coming from a perspective of 'getting' something is a severely self-limiting position. Instead, a career should be seen as an opportunity to give - to your funders, your team, your customers and the world at large. Doing so, the authors argue, can lead to expansive possibilities. At the same time, however, people should be averse to bloat, bureaucracy, and everything that comes with achieving a certain level of inert mass. So, how can these two positions be reconciled? How can we complain about companies getting too big while presenting a book to help entrepreneurs and leaders think and act more effectively? This is why, unlike most business books, Spark doesn't use the authors' business backgrounds or personal stories as a launchpad for their views on best practices. It's not a step-by-step guide to building an empire, and it doesn't pretend to have all the answers to creating the world's best businesses. Instead, Spark aims to deliver an unhurried, thought-provoking experience about what drives individuals, teams and organizations to thrive. The 24 concepts in the book are commonplace inside venture capital firms and high-performing private equity firms, but they haven't yet made their way to the broader marketplace. The authors believe that these ideas should be more accessible to professionals in all industries, at all stages of their careers. And instead of giving overly-prescriptive advice, readers will be encouraged to think about broader concepts in the context of their own experiences, careers and goals. The book is organized into three sections, each containing eight chapters: - Tier One: Ideas you work on within yourself (individual) - Tier Two: Ideas you work on with someone else (interpersonal) - Tier Three: Ideas you work on within groups (organizational). Each chapter introduces a term; gives a specialized definition that challenges the reader to think differently about the term; and offers thoughts and guidance on how to put the idea into practice. Part manifesto, part self-help guide, Spark is for anyone who has to be resilient and tap into the fire (or inferno!) inside of them to overcome a challenge. It's for those who simply aren't finding purpose in bloated organizations, who don't like to hold meetings for meetings' sake, and who want to live each day as their last, instead of just getting through. The goal of this book is to help you overcome whatever obstacles stand between you and the life you want to live.
Your Sales Funnel Has a Fatal Flaw The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm? From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.
"Smash Your Alarm Clock is about making money, but also how to have a more fulfilled and meaningful life. It's a book about having the freedom to pursue your passions and interests--whether that's spending more time with your family, playing golf, volunteering at an animal shelter or traveling around the world. Studies show that having more money actually does make people happier--but it's when we use it to enrich our live and to help others."--Publisher's description.
In this completely updated and revised edition, Go it Alone! provides essential information for anyone who wants to get out of the rat race and work as a free agent, or start their own business. From the ins and outs of writing a business plan, to how to win customer loyalty Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for. Along with Geoff's missives and anecdotes, he provides excercises and a resource directory. All of which make great reading and inspiration for anyone to Go it Alone! Readership: budding entrepreneurs or those wanting to find out how to become a free agent.
'Guy Standing's books have, over the years, pieced together a necessary political and intellectual agenda ... His Politics of Time is a splendid and timely addition to this body of important work' Yanis Varoufakis Time has always been political. Throughout history, how we use our time has been defined and controlled by the powerful, and today is no exception. But we can reclaim control, and in this book, the pioneering economist Guy Standing shows us how. The ancient Greeks organised time into five categories: work, labour, recreation, leisure and contemplation. Labour was onerous, whereas leisure was schole, and included participation in public life and lifelong education. Since the industrial revolution, our time has been shaped by capitalism, our jobs are supposed to provide all meaning in life, our time outside labour is considered simply 'time off', and politicians prioritise jobs above all other aspects of a good life. Today, we are experiencing the age of chronic uncertainty. Mental illness is on the rise, some people are experiencing more time freedom while many others are having more and more of their time stolen from them, particularly the vulnerable and those in the precariat. But there is a way forward. We can create a new politics of time, one that liberates us and helps save the planet, through strengthening real leisure and working together through commoning. We can retake control of our time, but we must do it together.