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Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.
Set in Portugal at the time of the outbreak of the Spanish Civil War. Jorge is a student staying on holiday with his uncle in Figueira. His uncle gives shelter to two Spaniards, fugitives from the Portuguese police. If the two men are captured they will be returned to certain death.
Everyone longs to be understood in their essence. In The Missing Element, author Debra Silverman describes human nature in a compassionate and succinct way, and offers ways for us to get to know ourselves in depth with the wisdom of archetypes. The information in this book stands on the shoulders of our elders, who understood the four directions, the four elements, the four noble truths. Whatever pain you experience is specific to your personality type, based on the four elements. The 'missing element' is twofold: it refers to the Observer inside you--the part of you that can stand outside of judgment and see yourself with a more wise and compassionate approach--much like our elders did. And it also refers to the elements that make up your personality and more specifically, to the element which is your weakest. Your issues will repeat themselves again and again until you can see yourself and others from the compassionate vantage point that unites all of us. You will understand that your life and all its stories were designed by your soul to get your attention right now. It is inviting you to seek the wisdom of the ages to help you grow... that’s why you found this book at this moment in time!