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Part memoir and part study of modern life, Shopping Mall examines the modern mythology of the shopping mall and the place it holds in our shared cultural history.
Two eighth-grade loners decide to take up residence in a department store. Little do they know that theirs is not an original idea.
The second report from "A Study of High Schools," based on interviews with teachers, students and parents.
While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region’s “coming of age”? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America. Through original and insightful ethnography, Dávila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping mall industry to the experience of shopping in places like Bogotá, Colombia, El Mall is an indispensable book for scholars and students interested in consumerism and neoliberal politics in Latin America and the world.
Downtown Brooklyn's Fulton Mall is one of the most bustling public spaces in New York City. A colossus of commerce, itwelcomes over one hundred thousand shoppers daily and ranks among the most profitable commercial real estate in the entire country, and is also home to some of the city's most recognized institutions, including cheesecake mecca Junior's, that have been immortalized in song, film, and culture. Despite its historic link to Brooklyn's past and its financial success as a shopping district, Fulton Street is rarely celebrated in New York. The street's hand-painted signs, customized jewelry, rare sneakers, mega-church, and vendors offer a special sampling of noncorporate commerce, but many consider its sensorial and physical density a sign of blight. Misunderstandings about race, class, and profitability have led Fulton Street to be characterized as run-down, dangerous, or underutilized, and as a result it has been subject to nearly continuous renovation. Recently rezoned and becoming increasingly attractive to national chain stores, Fulton Street is once again poised for big changes. Street Value is a challenge to creatively rethink the planning and urban design of Fulton Street and other urban shopping districts. Street Value explores the mall's historical and contemporary conditions through original essays, oral histories, new and archival photographs, historic documents, and interviews with key planners, developers, city officials, historians, and activists from the 1960s to the present. Street Value probes the ideology of redevelopment and demonstrates how commercial, governmental, and activist forces have coalesced to produce one of Brooklyn's most legendary public spaces.
Hong Kong is the twenty-first-century paradigmatic capital of consumerism. Of all places, it has the densest and tallest concentration of malls, reaching tens of stories. Hong Kong’s malls are also the most visited, sandwiched between subways and skyscrapers. These mall complexes have become cities in and of themselves, accommodating tens of thousands of people who live, work, and play within a single structure. Mall City features Hong Kong as a unique rendering of an advanced consumer society. Retail space has come a long way since the nineteenth-century covered passages of Paris, which once awed the bourgeoisie with glass roofs and gaslights. It has morphed from the arcade to the department store, and from the mall into the “mall city”—where “expresscalators” crisscross mesmerizing atriums. Highlighting the effects of this development in Hong Kong, this book raises questions about architecture, city planning, culture, and urban life. “At the nexus of density, humidity, topography, and prosperity, Hong Kong has spawned more malls per square mile than any place on earth. This fantastic book decodes and graphically depicts an environment both apart and ubiquitous, a convulsive form of public space in a liquid territory where intensely contested politics, commerce, and sociability weirdly merge in a city like no other.” —Michael Sorkin, distinguished professor of architecture of the City University of New York “Hong Kong may be packed with the most shopping malls per square kilometer in the world, but Mall City is packed with the most drawings, information, and fascinating mall facts. The book dissects, categorizes, and displays all kinds of intriguing data on the city-state’s shopping complexes and culture. Its richly layered analysis perfectly matches Hong Kong’s multi-story machines for consumption.” —Clifford Pearson, director of USC American Academy in China “Stefan Al has again produced a book that provides a sharp lens on radically new urban forms that are emerging in China. While his previous books, Villages in the City andFactory Towns of South China introduced the site of production and housing for the migrant labor of the Pearl River Delta, here we enter the phantasmagoria of the enormous interconnected free-trade shopping zone of the Hong Kong Special Administrative Region. Mall City dissects the basic unit of this climate-controlled consumer landscape—the mall. This beautifully illustrated book is a must-read for those who wish to understand the future of public space in high-density cities.” —Brian McGrath, professor of urban design and dean of constructed environments, Parsons School of Design
The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into occasions for pleasure and spectacle. Through the early twentieth century, department stores remained centers of social activity in local communities. But after World War II, suburban growth and the ubiquity of automobiles shifted the seat of economic prosperity to malls and shopping centers. The subsequent rise of discount big-box stores and electronic shopping accelerated the pace at which local department stores were shuttered or absorbed by national chains. But as the outpouring of nostalgia for lost downtown stores and historic shopping districts would indicate, these vibrant social institutions were intimately connected to American political, cultural, and economic identities. The first national study of the department store industry, From Main Street to Mall traces the changing economic and political contexts that transformed the American shopping experience in the twentieth century. With careful attention to small-town stores as well as glamorous landmarks such as Marshall Field's in Chicago and Wanamaker's in Philadelphia, historian Vicki Howard offers a comprehensive account of the uneven trajectory that brought about the loss of locally identified department store firms and the rise of national chains like Macy's and J. C. Penney. She draws on a wealth of primary source evidence to demonstrate how the decisions of consumers, government policy makers, and department store industry leaders culminated in today's Wal-Mart world. Richly illustrated with archival photographs of the nation's beloved downtown business centers, From Main Street to Mall shows that department stores were more than just places to shop.
Like Underhill's bestseller, Why We Buy, this is a pleasurable and informative book on how we shop that surprises and tickles. Like Bill Bryson's Walk in the Woods, which took readers up the Appalachian Trail, this book takes readers to a place they know much better: the shopping centre, the place where people meet. Nothing exemplifies shopping more than the mall or shopping centre. It is the US's gift to personal consumption and the crossroad where consumer marketing, media and street culture meet. It is where the developed world (and increasingly everyone else too) goes to acquire, eat and hang out. It is where fashion trends are made dreams are constructed, and many people find their first jobs. The Call of the Mall is about sex and buying lingerie, about why the same camel coat costs exactly twice as much in the women's department to the men's, about why all mall food is so dreadful when the commodities in the shops are so good. Why location matters so much - but more for perfumes than DIY and why malls are invariably such bad architecture. Underhill's views on the mall are sophisticated, funny, serious, and surprising.
The shopping mall is both the most visible and the most contentious symbol of American prosperity. Despite their convenience, malls are routinely criticized for representing much that is wrong in America—sprawl, conspicuous consumption, the loss of regional character, and the decline of Mom and Pop stores. So ubiquitous are malls that most people would be suprised to learn that they are the brainchild of a single person, architect Victor Gruen. An immigrant from Austria who fled the Nazis in 1938, Gruen based his idea for the mall on an idealized America: the dream of concentrated shops that would benefit the businessperson as well as the consumer and that would foster a sense of shared community. Modernist Philip Johnson applauded Gruen for creating a true civic art and architecture that enriched Americans' daily lives, and for decades he received praise from luminaries such as Lewis Mumford, Winthrop Rockefeller, and Lady Bird Johnson. Yet, in the end, Gruen returned to Europe, thoroughly disillusioned with his American dream. In Mall Maker, the first biography of this visionary spirit, M. Jeffrey Hardwick relates Gruen's successes and failures—his work at the 1939 World's Fair, his makeover of New York's Fifth Avenue boutiques, his rejected plans for reworking entire communities, such as Fort Worth, Texas, and his crowning achievement, the enclosed shopping mall. Throughout Hardwick illuminates the dramatic shifts in American culture during the mid-twentieth century, notably the rise of suburbia and automobiles, the death of downtown, and the effect these changes had on American life. Gruen championed the redesign of suburbs and cities through giant shopping malls, earnestly believing that he was promoting an American ideal, the ability to build a community. Yet, as malls began covering the landscape and downtowns became more depressed, Gruen became painfully aware that his dream of overcoming social problems through architecture and commerce was slipping away. By the tumultuous year of 1968, it had disappeared. Victor Gruen made America depend upon its shopping malls. While they did not provide an invigorated sense of community as he had hoped, they are enduring monuments to the lure of consumer culture.