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A step-by-step guide for proposal managers to lead the planning and development of proposals. Included with the Playbook are several downloadable management tools in Microsoft Word, PowerPoint, and Excel.
A step-by-step guide for proposal managers to lead the planning and development of proposals. Included with the Playbook are several downloadable management tools in Microsoft Word, PowerPoint, and Excel.
A step-by-step guide for proposal writers to plan and develop proposals. Included with the Playbook are several downloadable planning and writing tools in Microsoft Word, PowerPoint, and Excel.
This Capture Guide has three objectives: 1) Help individuals and organizations capture competitive business opportunities more effectively, economically, and consistently; 2) Guide individuals in capture planning and sales roles to understand and adapt best practices for opportunities in any market; 3) Document best-practice capture management and planning activities.
Now in paperback, this innovative guide to the art of selling is a hands-on, how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice. The education provided in SOFT SELLING IN A HARD WORLD is all you need to become a successful salesperson in today's tough business environment.
Organizational Theory in Higher Education offers a fresh take on the models and lenses through which higher education can be viewed by presenting a full range of organizational theories, from traditional to current. By alternating theory and practice chapters, noted scholar Kathleen Manning vividly illustrates the operations of higher education and its administration. Manning’s rich and interdisciplinary treatment enables leaders to gain a full understanding of the perspectives that operate on a college campus and ways to adopt effective practice in the context of new and continuing tensions, contexts, and challenges. Special features include: A unique presentation of each organizational model that includes both a theory chapter for contextual background and a case chapter illustrating the perspective in practice Coverage of eight organizational approaches, both traditional as well as those often excluded from the literature—organized anarchy, collegium, political, cultural, bureaucratic, new science, feminist, and spiritual. Consistent organizational elements across each theoretical chapter—including theoretical foundation, structure, metaphor, characteristics, and strengths and weaknesses—so that readers can better assess appropriate fit of theory to particular situations Questions for Discussion and Recommended Readings assist the reader to make connections to their practice and to develop an in-depth understanding of the organizational theories Organizational Theory in Higher Education provides a clear understanding of how organizational models can be used to elicit the most effective practice and to navigate the complexity of higher education today. This important book is ideal for courses in higher education administration and organizational theory and for administrators and practitioners seeking to gain insight into innovative ways to approach organizations.
A step-by-step guide for proposal writers to plan and develop proposals. Included with the Playbook are several downloadable planning and writing tools in Microsoft Word, PowerPoint, and Excel.
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?