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Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
Quality 4.0 is for all industries, and this book is for anyone who wants to learn how Industry 4.0 and Quality 4.0 can help improve quality and performance in their team or company. This comprehensive guide is the culmination of 25 years of research and practice-exploring, implementing, and critically examining the quality and performance improvement aspects of what we now call Industry 4.0 technologies. Navigate the connected, intelligent, and automated ecosystems of infrastructure, people, objects, machines, and data. Sift through the noise around AI, AR, big data, blockchain, cybersecurity, and other rising technologies and emerging issues to find the signals for your organization. Discover the value proposition of Quality 4.0 and the leading role for Quality professionals to drive successful digital transformation initiatives. The changes ahead are powerful, exciting, and overwhelming-and we can draw on the lessons from past work to mitigate the risks we face today. Connected, Intelligent, Automated provides you with the techniques, philosophies, and broad overall knowledge you need to understand Quality 4.0, and helps you leverage those things for the future success of your enterprise. Chapter 1: Quality 4.0 and the Fourth Industrial Revolution Chapter 2: Connected Ecosystems Chapter 3: Intelligent Agents and Machine Learning Chapter 4: Automation: From Manual Labor to Autonomy Chapter 5: Quality 4.0 Use Cases Across Industries Chapter 6: From Algorithms to Advanced Analytics Chapter 7: Delivering Value and Impact Through Data Science Chapter 8: Data Quality and Data Management Chapter 9: Software Applications & Data Platforms Chapter 10: Blockchain Chapter 11: Performance Excellence Chapter 12: Environment, Health, Safety, Quality (EHSQ) and Cybersecurity Chapter 13: Voice of the Customer (VoC) Chapter 14: Elements of a Quality 4.0 Strategy Chapter 15: Playbook for Transformation
IT service management automation at your fingertips Key Features Learn to leverage ServiceNow’s capabilities for improved IT automation by following step-by-step, practical instructions Build core administration, development, and maintenance skills with IT service management in ServiceNow Improve your workflow efficiency by designing and creating responsive and automated workflows, business logic, and front-end automation Book Description This book is an updated version of Learning ServiceNow, that will cover the new and updated features of the ServiceNow platform. It will show you how to put important ServiceNow features to work in the real world, while introducing key concepts via examples of managing and automating IT services. It'll help you build a solid foundation of knowledge, and will demonstrate how to effectively implement and configure modules within ServiceNow. We'll show you how to configure and administer your instance, and then move on to building strong user interfaces and creating powerful workflows. We also cover other key elements of ServiceNow, such as notifications, security, reporting, and custom development. You will learn how to improve and automate your business' workflow and processes. By the end of this book, you will be able to successfully configure and manage ServiceNow like a pro. What you will learn Read and write clear, effective code for the ServiceNow platform Identify and avoid common pitfalls and missteps that could seriously impact future progress and upgradeability Use debugging tools to troubleshoot when things go wrong Discover tips and tricks from top ServiceNow developers, architects, and administrators. Find out what the pros wish they knew when they were starting out Who this book is for This book is for IT professionals and administrators who are planning to or are already trying to implement ServiceNow in their organization for Enterprise IT service management tasks. Some familiarity with web technologies (JavaScript) would be helpful. Prior ServiceNow experience is not necessary.
This book aims to provide an international forum for scholarly researchers, practitioners and academic communities to explore the role of information and communication technologies and its applications in technical and scholarly development. The conference attracted a total of 464 submissions, of which 152 submissions (including 4 poster papers) have been selected after a double-blind review process. Academic pioneering researchers, scientists, industrial engineers and students will find this series useful to gain insight into the current research and next-generation information science and communication technologies. This book discusses the aspects of communication, data science, ambient intelligence, networking, computing, security and Internet of things, from classical to intelligent scope. The authors hope that readers find the volume interesting and valuable; it gathers chapters addressing state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of the future research.
This handbook incorporates new developments in automation. It also presents a widespread and well-structured conglomeration of new emerging application areas, such as medical systems and health, transportation, security and maintenance, service, construction and retail as well as production or logistics. The handbook is not only an ideal resource for automation experts but also for people new to this expanding field.
COMMUNICATION NETWORKS AND SERVICE MANAGEMENT IN THE ERA OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING Discover the impact that new technologies are having on communication systems with this up-to-date and one-stop resource Communication Networks and Service Management in the Era of Artificial Intelligence and Machine Learning delivers a comprehensive overview of the impact of artificial intelligence (AI) and machine learning (ML) on service and network management. Beginning with a fulsome description of ML and AI, the book moves on to discuss management models, architectures, and frameworks. The authors also explore how AI and ML can be used in service management functions like the generation of workload profiles, service provisioning, and more. The book includes a handpicked selection of applications and case studies, as well as a treatment of emerging technologies the authors predict could have a significant impact on network and service management in the future. Statistical analysis and data mining are also discussed, particularly with respect to how they allow for an improvement of the management and security of IT systems and networks. Readers will also enjoy topics like: A thorough introduction to network and service management, machine learning, and artificial intelligence An exploration of artificial intelligence and machine learning for management models, including autonomic management, policy-based management, intent based management, and network virtualization-based management Discussions of AI and ML for architectures and frameworks, including cloud systems, software defined networks, 5G and 6G networks, and Edge/Fog networks An examination of AI and ML for service management, including the automatic generation of workload profiles using unsupervised learning Perfect for information and communications technology educators, Communication Networks and Service Management in the Era of Artificial Intelligence and Machine Learning will also earn a place in the libraries of engineers and professionals who seek a structured reference on how the emergence of artificial intelligence and machine learning techniques is affecting service and network management.
So-called Intent-Based Networking (IBN) is founded on well-known SDN (Software-Defined Networking) and represents one of the most important emerging network infrastructure opportunities. The IBN is the beginning of a new era in the history of networking, where the network itself translates business intentions into appropriate network configurations for all devices. This minimizes manual effort, provides an additional layer of network monitoring, and provides the ability to perform network analytics and take full advantage of machine learning. The centralized, software-defined solution provides process automation and proactive problem solving as well as centralized management of the network infrastructure. With software-based network management, many operations can be performed automatically using intelligent control algorithms (artificial intelligence and machine learning). As a result, network operation costs, application response times and energy consumption are reduced, network reliability and performance are improved, network security and flexibility are enhanced. This will be a benefit for existing networks as well as evolved LTE-based mobile networks, emerging Internet of Things (IoT), Cloud systems, and soon for the future 5G/6G networks. The future networks will reach a whole new level of self-awareness, self-configuration, self-optimization, self-recovery and self-protection. This volume consists of 28 chapters, based on recent research on IBN.The volume is a collection of the most important research for the future intent-based networking deployment provided by different groups of researchers from Ukraine, Germany, Slovak Republic, Switzerland, South Korea, China, Czech Republic, Poland, Brazil, Belarus and Israel. The authors of the chapters from this collection present in depth extended research results in their scientific fields.The presented contents are highly interesting while still being rather practically oriented and straightforward to understand. Herewith we would like to wish all our readers a lot of inspiration by studying of the volume!
Whether you are brand new to the world of Salesforce communities or you are looking to take your Community Cloud knowledge to the next level, this detailed guide will help you to build and manage a Salesforce community by leveraging the declarative power of the platform with clicks, not code. Each Salesforce community is a part of a widespread ecosystem, with thousands of communities and millions of users active today on Community Cloud. Through valuable social and business tools, this online platform enables companies to empower and equip their customers, partners, and employees in new, powerful ways. In this book, Philip Weinmeister, a Salesforce MVP and the first-ever recipient of the “Community Cloud MVP” Trailblazer award, leads you through the ins and outs of Salesforce communities and provides you with an array of best practices to deliver top-notch business portals on the Salesforce platform. Practical Guide to Salesforce Communities is the first book to comprehensively cover this next-generation offering from Salesforce, providing real, actionable guidance to help individuals build effective and engaging online communities. The book takes you through the entire process: from planning and designing a community to configuration/build, setup, and administration, all the way to deployment. Detailed explanations are provided of key components, templates, and features such as Community Builder, Audience Targeting, Lightning Bolts, and much more. Additionally, considerations and best practices are covered, including valuable tips and insights. What You’ll Learn Plan and design a community Conceptualize how employees, partners, and customers use and benefit from communities Assess available templates and make an informed selection decision Use Community Builder and Lightning components within a Lightning community template Apply topics and knowledge articles to a community to increase value and adoption Inject process automation into a community using Workflow, Flow, and Process Builder Create dynamic and personalized user experiences with audience targeting Build, export, and import unique templates with the Lightning Bolt solution framework Provide community data for members or community managers Who This Book Is For Salesforce administrators, Salesforce developers, Salesforce functional architects, Salesforce business analysts, and Salesforce community managers