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A book for anyone who works with children, including parents, educators, and therapists. Explains the importance of using all of the senses to develop foundational skills necessary for growing, learning, decision-making, and communication. Written in an easy-to-understand style with examples, ideas, and strategies to enhance learning and promote positive behavior. Includes a Foundational Skills Inventory to use as an assessment tool.
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Aimed at parents, teachers or therapists, this book provides cost-effective and functional problem-solving tips to use with children who have sensory issues at home, school or in a community setting.
In this fascinating book, spiritual teacher Sonia Choquette reveals the secrets you need to awaken your intuitive voice and ... trust your vibes. If you're ready to step into a Divine, more energetically uplifting experience and live an easier more satisfying life, you'll learn how to do so within these pages...
Written in an easy-to-read Q&A format, The Sensory Processing Disorder Answer Book helps parents understand their child's diagnosis and develop a plan for success. Is there medication for sensory processing disorder? How can occupational therapy help? What advice can I give my child's teacher? Can you "outgrow" sensory processing disorder? How can we make social situations less of an ordeal? What are some therapeutic activities I can do with my child? It is estimated that more than 10 percent of children deal with some form of sensory processing disorder (SPD), a neurological disorder characterized by the misinterpretation of everyday sensory information, such as touch, sound, and movement. For many children, SPD can lead to academic struggles, behavioral problems, difficulties with coordination, and other issues. The Sensory Processing Disorder Answer Book is a reassuring, authoritative reference, providing sound advice and immediate answers to your most pressing questions about SPD, such as: What is sensory processing? Does SPD affect social skills? Can you see sensory processing difficulties in an infant? What is Sensory Integration Therapy? Is SPD a sign of autism? Are there tests for SPD? How do I get a prescription for occupational therapy? How do I teach my child to understand his sensory needs? Written in an easy-to-read question and answer format, The Sensory Processing Disorder Answer Book helps you fully understand SPD, conquer your fears, and seek help for your child when necessary.
Sensory Secrets drives home the importance of using information from all the senses to develop foundational skills necessary for growing, learning, decision making, and communication. It is a guide to promote successful learning and positive behavior in people of all ages. Sensory Secrets is a must for parents; pre-school, kindergarten, and elementary education teachers; homeschoolers; and anyone who wishes to expand their understanding of neurology, thereby increasing positive outcomes. Sensory Secrets is written in an easy to read style with examples, ideas, and strategies. The Foundational Skills Inventory is included as a tool to assist educators and empower parents while locating possible areas of need to facilitate learning. Parents need this book the day they bring their newborn home from the hospital.
Can paranormal experiences help solve crimes? What makes us have chills when we go to a haunted house? Can dogs detect cancer? Your senses send your brain messages. But what do those messages say? Find out how to interpret your senses and explore ways that technology is changing the way we experience the world around us.
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.) Among the book's many fascinating factual highlights are the following: That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma. Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo. Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, BRAND sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.
Get creative with seriously FUN slime recipes for kids Oozy, gooey, squishy, and FUN--it's no mystery that making slime is cool. But how do you get super-duper stretchy slime? What do you need to add for jewel-toned slime? Can you actually taste yummy gummy bear slime? And will it ever come out of your mom's hair? Kids ages 8 and up will discover these secrets and more with the fool-proof DIY recipes inside this book. First-timers and serious slimers alike will find 30 borax powder-free recipes to mix, activate, and create! Complete with a guide to making signature slimes, the Secrets of Slime Recipe Book reveals the mystery and magic of slime to curious minds. Secrets of Slime Recipe Book includes: UNCOVER SECRETS--Learn how to make picture-perfect slime every time with clear, step-by-step recipes, tons of tips, and a troubleshooting guide for easy success. 30 BORAX-POWDER-FREE RECIPES--Get inspired with original concoctions like Groovy Tie-Dye, Holographic Slime, Magical Unicorn Slime, and more! A SLIME DIARY--Jot down ideas for new creations, favorite successes, or slimy scientific observations. Uncover the secrets of slime-making with these fantastically fun recipes.
This book brings to life the story of Sam, whose over-sensitivity creates chaos and frustration in his life. Sam's various sensory sensitivities adversely affect Sam's experiences, both at home and in the classroom. He walks readers through his typical day of sensory blunders (which many kids and families may find all too familiar!). Finally, at the suggestion of Sam's teacher, his parents take Sam to see an occupational therapist. Sam describes the process in a non-threatening, child's perspective that is sure to sooth young readers who may be facing the same challenges. Appropriate for children, families, and professionals.