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Textiles are a key component of the industrial and consumer revolutions, yet we lack a coherent picture of how the marketing of textiles varied across the long 18th century and between different regions. This book provides important new insights into the ways in which changes in the supply of textiles related to shifting patterns of demand.
"In 1764, British Customs confiscated a book containing hundreds of silk samples of different qualities from French agents who were attempting to sell them illegally in London. The merchant's sample book acquired in 1972 by the V & A may be this very book, a fascinating record of the eighteenth-century French and English silk industries and their commercial practices. Alongside a full and faithful reproduction of the whole album, Lesley Miller sets in context the role of the book as a marketing tool from the premier European silk-weaving centre of Lyon and as a model for Spitalfields manufacturers. This publication makes accessible the contents of an extremely rare and fragile object. Translations of French inscriptions, identification of how samples have migrated from one page to another, and technical analysis of some of the silks, as well as a glossary and biographical data on the Lyonnais suppliers make this an invaluable resource for historians, collectors and designers."--Publisher's description.
2017 Bentley Book Prize, World History Association Linking four continents over three centuries, Selling Empire demonstrates the centrality of India--both as an idea and a place--to the making of a global British imperial system. In the seventeenth century, Britain was economically, politically, and militarily weaker than India, but Britons increasingly made use of India's strengths to build their own empire in both America and Asia. Early English colonial promoters first envisioned America as a potential India, hoping that the nascent Atlantic colonies could produce Asian raw materials. When this vision failed to materialize, Britain's circulation of Indian manufactured goods--from umbrellas to cottons--to Africa, Europe, and America then established an empire of goods and the supposed good of empire. Eacott recasts the British empire's chronology and geography by situating the development of consumer culture, the American Revolution, and British industrialization in the commercial intersections linking the Atlantic and Indian Oceans. From the seventeenth into the nineteenth century and beyond, the evolving networks, ideas, and fashions that bound India, Britain, and America shaped persisting global structures of economic and cultural interdependence.
The study of the textile sector has always been central to economic history: from reconstructions of the dynamic growth in the medieval wool industry, to the rise of silk and light and mixed fabrics in the modern era, to the driving role of cotton in the industrialisation process. Although the dynamics of textile manufacturing are closely linked to the transformations of fashion, economic history has long neglected its role as a factor in economic change, treating it primarily as a kind of exogenous catalyst. This book makes a decisive contribution to the understanding of a fundamental transformation, the consequences of which are projected into contemporary society, but which matured in pre-industrial times: the advent of fashion.