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The business of selling art is a skill that needs to be learned. This book provides an easy approach to selling that will save years of frustation. With the right attitude and the information provided in this book, your sales will soon. You will learn: closing secrets, 14 power words, telephone techniques, listening techniques, how to get referrals, good setting and much more.
Explore the beautiful and complex world of art! Too often, textbooks obscure the beauty and wonder of fine art with tedious discourse that even Leonardo da Vinci would oppose. Art 101 cuts out the boring details and lengthy explanations, and instead, gives you a lesson in artistic expression that keeps you engaged as you discover the world's greatest artists and their masterpieces. From color theory and Claude Monet to Jackson Pollock and Cubism, this primer is packed with hundreds of entertaining tidbits and works of art that you won't be able to get anywhere else. So whether you're looking to master classic painting techniques, or just want to learn more about popular styles of art, Art 101 has all the answers--even the ones you didn't know you were looking for.
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Why is something a masterpiece? Art History 101 . . . Without the Exams is about revisiting famous works of art that we may have studied in an art history class or seen in a textbook. Each discussion delves into one great masterpiece and asks the questions that help us understand how it has shaped history. What is the piece about? How did the original owner look at this piece? Where was it originally placed? Why is it in this museum now? How did it get famous? From the sixth-century mosaics of Ravenna and the painted bulls of Altamira, Spain, dated 12,500 BCE, to an incense burner from twelfth-century Seljuk Iran, frescoes from a Late Byzantine funerary chapel, and masterworks by Botticelli, Caravaggio, Monet, and Sargent, this book shows readers how to look closely. It welcomes us to the joy of art history—but without the papers, notes, and exams.
BEFORE YOU BUY THIS BOOK, PLEASE NOTE: This book is designed like a coloring book with almost 50% blank pages. Why? Each blank page is reserved for you. It is an invitation for you to break the rules about not writing in books. A place for you to consider each rule and to react to it. Comment, color, journal, scribble, or destroy the page. Say whatever you want. There are no rules. Please scan your page and email your contribution to: [email protected]. Your page may be included in the second version of this book, representing a deeper, long overdue, collective exchange about the meaning of selling art and "selling out." It as invitation for you to "SELL YOUR ART without Selling Out," reveals 101 rules, each bite sized nugget is part of a proven eight-part methodology helping artists secure their creative freedom through business savvy. 1. Valuing 2. Visioning 3. Dealing 4. Copyrighting 5. Targeting 6. Selling 7. Profiting 8. Accomplishing Ann Rea challenged the scarcity and permission based art establishment by going around its gatekeepers and starting her own profitable fine art enterprise in San Francisco in 2005. She has received notable national recognition, including features on HGTV and the Good Life Project, and in Fortune magazine. Her talent is commended by American art icon, Wayne Thiebaud, and she has a growing list of collectors throughout North America and Europe.
BEFORE YOU BUY THIS BOOK, PLEASE NOTE: This book is designed like a coloring book with almost 50% blank pages.Why? Each blank page is reserved for you. It is an invitation for you to break the rules about not writing in books. A place for you to consider each rule and to react to it. Comment, color, journal, scribble, or destroythe page. Say whatever you want. There are no rules.Please scan your page and email your contribution to:[email protected] page may be included in the second version of this book,representing a deeper, long overdue, collective exchange aboutthe meaning of selling art and "selling out."It as invitation for you to "SELL YOUR ART without Selling Out," reveals 101 rules, each bite sized nugget is part of a proven eight-partmethodology helping artists secure their creative freedomthrough business savvy.1. Valuing2. Visioning3. Dealing4. Copyrighting5. Targeting6. Selling7. Profiting8. AccomplishingAnn Rea challenged the scarcity and permission based artestablishment by going around its gatekeepers and starting herown profitable fine art enterprise in San Francisco in 2005. Shehas received notable national recognition, including features onHGTV and the Good Life Project, and in Fortune magazine. Hertalent is commended by American art icon, Wayne Thiebaud,and she has a growing list of collectors throughout NorthAmerica and Europe.
The second edition of author Marques Vickers’ The Ultimate Guide To Selling Art Online is a concise reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets. This Ultimate Art Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist’s articulation of their creative vision. Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability. Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images. CONTENTS: A Fresh Dependency and Integration of Social Media Designing An Artist’s Website Drawing Traffic To Your Social Media Pages and Website Cultivating Media Exposure and Email Marketing Alternative Income Sources through Self-Publishing and Licensing Who Buys Art? Online Art Gallery Sales Outlets Selling Via eBay, Etsy and Amazon Marketplaces Consigning and Selling Through Auction Houses Barter Exchanges and Cashless Transactions
The business of selling art is a skill that needs to be learned. This book provides an easy approach to selling that will save years of frustation. With the right attitude and the information provided in this book, your sales will soon. You will learn: closing secrets, 14 power words, telephone techniques, listening techniques, how to get referrals, good setting and much more.
“Not simply a how-to book, Selling Art without Galleries is a hands-on guidebook to daily life in the complex and sometimes murky world of the art market.” —Sculpture Magazine The days in which artists must get their work into galleries in order to gain success and recognition are long over. With that in mind, Daniel Grant gives readers advice on the multitude of options artists now have for marketing their work as well as how to sell work in a host of nontraditional venues, such as online, through open studio events, and in hospitals, restaurants, and art fairs. In this updated and revised edition, Grant provides new chapters on such topics as: Publicity and social media Public art loan programs Meeting prospective buyers at museums “Handmade” and “Made in America” Artists’ estates and private foundations The benefits of donating artwork In addition, Grant includes tips on disaster preparedness, workspaces, housing and residencies, emergency funds, and legal assistance. For any artist looking to explore success outside of a gallery, Selling Art without Galleries is a comprehensive and invaluable guide.