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Internet searchers reveal how they get the best out of the Internet with tips, techniques and case histories
Bates, who does the same sort of work, interviews 11 researchers who use the Internet and online services to find critical business information. They reveal how they choose sources, evaluate search results, and tackle projects. The collection launches a series treating online research in different subject areas. Annotation copyrighted by Book News, Inc., Portland, OR.
Prominent K-12 educators and educator-librarians share their strategies for helping students become effective, life-long information users.
Using an expert interview approach to primary research, this book shares secrets from professional researchers for integrating online skills with interviews, hands-on public records research, and documents and printed materials not available on the Internet. Provided are tips and resources for using online research to locate sources, prepare for interviews, and evaluate information. Topics covered include getting through gatekeepers, obtaining hard-to-find information, and using primary sources to complement online research.
Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
A corporate consultant shows how to employ business intelligence to maximize profits.
If you want to become a more effective online searcher, and do fast, accurate online research on a wide range of moving-target topics, don't miss Super Searchers In The News--the fifth title in the new Super Searchers series for today's serious information user.
"Design Wise" explains what interface design is and how to evaluate it. Information is included on the importance of interface design to users, how a product gets designed, a design evaluation template, and design analyses of CD-ROMs, Web sites, and online providers.
Interviews with expert researchers reveal to day traders and investors the secrets for finding investment-related information online. The best Web sites, online databases, and other electronic resources used by investment professionals to gather and analyze market data are detailed. Experts interviewed include researchers from General Motors Investment Management Corporation, State Street Global Advisors, Oliver Wyman & Company, and other top firms.
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