Script Development and Validation in Industrial Buyer-seller Contexts Thomas W. Leigh Published: 1985 Total Pages: 38 Get eBook
A Dynamic Model for Planning Communications Expenditures for an Industrial Product Srinath Gopalakrishna Published: 1990 Total Pages: 46 Get eBook
Exploring the Structural Characteristics of Consumers' Knowledge Beth Walker Published: 1986 Total Pages: 30 Get eBook
Changes in Salespeople's Knowledge Structures with Expertise Harish Sujan Published: 1987 Total Pages: 50 Get eBook
Debriefing Effects on Subjects in Consumer Research Involving Deception Daniel Toy Published: 1987 Total Pages: 32 Get eBook
Research in Consumer Information Processing James R. Bettman Published: 1987 Total Pages: 80 Get eBook
The Effects of Discrepant Information on Brand Positioning, Brand Perceptions, and Category Perceptions Mita Sujan Published: 1987 Total Pages: 46 Get eBook
