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A priced and annotated annual record of international book auctions.
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
The American Story of the Bookstores on Fourth Avenue from the 1890s to the 1960s New York City has eight million stories, and this one unfolds just south of Fourteenth Street in Manhattan, on the seven blocks of Fourth Avenue bracketed by Union Square and Astor Place. There, for nearly eight decades from the 1890s to the 1960s, thrived the New York Booksellers’ Row, or Book Row. This richly anecdotal memoir features historical photographs and the rags-to-riches tale of the Strand, which began its life as a book stall on Eighth Street and today houses 2.5 million volumes (or sixteen miles of books) in twelve miles of space. It’s a story cast with characters as legendary and colorful as the horse-betting, poker-playing, go-getter of a book dealer George D. Smith; the irascible Russian-born book hunter Peter Stammer; the visionary Theodore C. Schulte; Lou Cohen, founder of the still-surviving Argosy Book Store; and gentleman bookseller George Rubinowitz and his formidably shrewd wife, Jenny. Book Row remembers places that all lovers of books should never forget, like Biblo & Tamen, the shop that defied book-banning laws; the Green Book Shop, favored by John Dickson Carr; Ellenor Lowenstein’s world-renowned gastronomical Corner Book Shop (which was not on a corner); and the Abbey Bookshop, the last of the Fourth Avenue bookstores to close its doors. Rising rents, street crime, urban redevelopment, and television are many of the reasons for the demise of Book Row, but in this volume, based on interviews with dozens of the people who bought, sold, collected, and breathed in its rare, bibliodiferous air, it lives again.