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An easy to read and understand tour through sales and marketing practices for roofing contractors. With information that will help any small business, this book shows how marketing is an integral part of the sales process. It highlights the role of marketing in generating, managing and handling leads that sales professionals can close. The book provides ample opportunity to evaluate current business practices and develop a sustainable plan for a strong sales and marketing processes and overall success. Authors Heidi J. Ellsworth and Karen L. Edwards have worked together in various roofing-oriented companies since 2006. They now collaborate on sales and marketing training focused on the construction field and specifically for roofing. While writing this book they developed the idea of BizHak which offers simple sales and marketing evaluation with an emphasis on sharing and developing new age technology and marketing for contractors. (www.bizhak.com)
THE ONLY BOOK YOU'LL EVER NEED FOR LEARNING HOW TO MARKET YOUR ROOFING BUSINESS ONLINE! If your business isn't getting the calls and leads you need from your website, then this book is a must read. Internet Marketing for Roofing Contractors is the ultimate guide written specifically for Roofing business owners that are looking to triple, 5x, or even 10x their sales in the coming year. This book is written based on real tested strategies from the experts behind Roofer Marketers and shows live case studies of how this marketing system works. Discover how to implement our 4 pillar marketing system into your business! Topics Covered: - Why being visible online matters for Roofing Contractors - Creating a marketing blueprint for your business - Step by Step strategies to get your site ranked #1 in Google Maps - How to make sure your website is optimized for conversions - What it takes for your website to become the authority in your local area - How to run Google Ads and PPC campaigns effectively for Maximum ROI - How to retarget website visitors for more leads and calls - Why having a customer review system is so important
Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast read, this book answers the questions many employees have about EOS and their company: • What is an operating system? • What is EOS and why is my company using it? • What are the EOS foundational tools and how do they impact me? • What's in it for me? Designed to engage employees in the EOS process and tools, What the Heck is EOS? uses simple, straightforward language and provides questions about each tool for managers and employees to discuss creating more ownership and buy-in at the staff level. After reading this book, employees will not only have a better understanding of EOS but they will be more engaged, taking an active role in helping achieve your company's vision.
In Brian and Jim's latest book, they take people through what it really takes to grow their revenue through their digital marketing efforts. This is no magic marketing pill, but a systemic framework outlined for you to follow that can help your roofing business become omnipresent to your perfect customers. The strategies outlined in this book have been tried and tested over the past few years while Jim and Brian's agency, Roofer Marketers, has overseen the marketing efforts of 50+ successful roofing companies. Now is your opportunity to take our formula and apply it to your own roofing business for exponential growth! Topics Covered: The Roofer's Video Ad Framework Making the Connection for Google Maps Rankings Building a Website for SEO & Your Visitors Your New Website Gallery: Social Media Google Ads for Quick Wins Don't Miss out on Local Service Ads How to Use Facebook Ads the Correct Way Youtube Ads for Next Level Growth Follow Up for Lead Conversions
In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.
CD-ROM contains: Directory of Internet resources.
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Everything you need to know to estimate, build, and repair practically every type of roof covering: asphalt shingles, roll roofing, wood shingles & shakes, clay tile, slate, metal, built-up, and elastomeric. Shows how to measure and estimate most roofs (including estimating shortcuts discovered by the author), how to install leak-proof underlayment and flashing, and how to solve problems with insulation, vapor barriers, and waterproofing. Over 300 large, clear illustrations that help you find the answers to all your roofing questions.
We have all been there, a point that can send our lives in one direction or the other. This is a point where we can either continue the way we have been living, or branch out, take a chance, and seek more out of life. The Long Road North chronicles this juncture in Quentin Super's life. His memoir takes us through various stages that many people have experienced: partying, promiscuity, emptiness, and eventually a desire for something more. &nb
"Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.