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"There is a new revolution happening in sports as more and more athletes are basing their success on this game-changing combination: health, nutrition, training, recovery, and mindset. Unfortunately, the evidence-based techniques that the expert PhDs, academic institutions, and professional performance staffs follow can be in stark contrast to what many athletes actually practice. When combined with the noise of social media, old-school traditions, and bro-science, it can be difficult to separate fact from fiction. Peak is a groundbreaking book exploring the fundamentals of high performance (not the fads), the importance of consistency (not extreme effort), and the value of patience (not rapid transformation). Dr. Marc Bubbs makes deep science easy to understand, and with information from leading experts who are influencing the top performers in sports on how to achieve world-class success, he lays out the record-breaking feats of athleticism and strategies that are rooted in this personalized approach.Dr. Bubbs expertly brings together the worlds of health, nutrition, and exercise and synthesizes the salient science into actionable guidance.
We seem to be living in the age of A.I. Everywhere you look, companies are touting their most recent A.I., machine learning, and deep learning breakthroughs, even when they are far short of anything that could be dubbed a "breakthrough." "A.I." has eclipsed "Blockchain" and "Crypto" as the buzzword of today. The A.I. Sports Book breaks down A.I., machine learning, and deep learning into five unique business use cases-sound, time series, text, image, and video-and reveals how sports book marketing executives can utilize this powerful technology to help them more finely tune their marketing campaigns, better segment their customers, increase lead generation, and foster strong customer loyalty. Today, "Personalization"-the process of utilizing mobile, social, geo-location data, web morphing, context and even affective computing to tailor messages and experiences to an individual interacting with them-is becoming the optimum word in a radically new customer intelligence environment. The A.I. Sports Book explains this complex technology in simple to understand terms and then shows how sports book marketers can utilize the psychology of personalization with A.I. to both create more effective marketing campaigns as well as increase customer loyalty. Pearson shows companies how to avoid Adobe's warning of not using industrial-age technology in the digital era. Pearson also reveals how to create a platform of technology that seamlessly integrates EDW and real-time streaming data with social media content. Analytical models and neural nets can then be built on both commercial and open source technology to better understand the customer, thereby strengthening the brand and, just as importantly, increasing ROI.The A.I. Sports Book reveals how these and other technologies can help shape the customer journey. The book details how the five types of analytics-descriptive, diagnostic, predictive, prescriptive, and edge analytics-affect not only the customer journey, but also just about every operating function in a sports book. An IoT-connected sports book can make its operations smart. Connected devices can help with inventory optimization, labor management, marketing, and customer experience, as well as keep its data centers green and its energy use smart. Social media is no longer a vanity platform, but rather it is a place to both connect with current customers as well as court new ones. The A.I. Sports Book knows that social media can produce a healthy ROI, if done properly. Social media can also be utilized as a place to gauge a customer's psychological profile; it's amazing how much information there is in a Facebook like, a Twitter Tweet, or a YouTube comment. The A.I. Sports Book breaks down social media into its six different categories -- collaborative projects, blogs and micros blogs, content communities, social networks, virtual game worlds and virtual social worlds -- and shows sports books how to utilize each one to both market to individuals as well as to attain real-time competitive intel. This book will help sports betting executives break through the technological clutter so that they can deliver an unrivaled customer experience to each and every one of their patrons to ensure that they keep coming through those front doors, as well as onto their websites.
Work smarter, not harder. The first guide to truly holistic health and fitness for those in their 40s From Tom Brady to Serena Williams, Tiger Woods and Roger Federer athletes are increasingly peaking later in their careers. Let Dr Marc Bubbs be your personal trainer in this accessible guide— aimed exclusively at those in their 40s. Create a customized program that works for YOU—from diet, to sleep, type of training and mindset, this book has all the tools you need. Peak 40 is for anyone wanting to rediscover the best version of themselves coming into their 40s. Author Dr Marc Bubbs is a performance nutritionist with a portfolio of professional and Olympic athletes - but he is also the dad of three girls, all under 7! Dr. Bubbs is here with you, in the eye of the mid-life storm, and he has created the ultimate book to help you through it. For fans of Joe Wicks and Michael Mosley, Dr. Bubbs offers simple, evidence-based and time-efficient strategies to help you reignite your energy and passion. His realistic, grown-up and non-judgemental approach is to explain the effect some food groups and lack of exercise and sleep have on our body. The information presented is easy to digest and he offers advice that can be tailored to your body and personality type. In his expert opinion, small changes such as ‘not eating after 8pm for five out of seven days’ can have a big impact on weight loss and positive mood. Rather than eliminating certain food groups like fats and carbohydrates, he looks at ‘turning the dial’ on them depending on individual needs. If life has become too sedentary, he provides ways to increase suppleness so that you can start to reintroduce movement into your life without causing pain. Guiding us through the myriad of confusion lifestyle messages, Dr. Bubbs teaches us: How to increase flexibility How to train with achy joints, knees, back, shoulders... Whether a plant-based diet is right How to maintain bone health Whether to lift weights Who should do HIIT (and who shouldn’t) The importance of glucose control in your diet Advice on dealing with anxiety and low mood How to set realistic expectations "[Bubbs] dives into the nutrition and science—where it’s been and where it’s heading."—Zack Bitter, world record-holding ultra marathoner, as heard on "The Joe Rogan Experience" "Dr. Bubbs's advice on nutrition, health, and recovery for peak performance has been a game changer!"—Kevin Pangos, point guard, Barcelona FC Basketball
Sport changes your brain. The minds of elite athletes can pull off feats of anticipation and co-ordination that amateurs would find impossible. The athletic brain has been trained through hours and hours of practice - years of sweat and toil. But what if there were a shortcut to training your brain? Cognitive training tools offer the tantalising possibility of breaking the '10,000-hour rule'. Top-level athletes and teams are increasingly tapping into new knowledge of the brain to develop tools and techniques that can offer a shortcut to sporting success, or push the boundaries of performance beyond its current limits. Increasingly, these tools are becoming available to the ordinary amateur, revolutionising the ways in which anyone can improve their skills. Based on interviews with top athletes and the scientists working at the cutting edge of our knowledge, Amit Katwala provides a fascinating insight into the possibilities that are becoming open to us all. He takes us to see how Borussia Dortmund's 'Footbonaut' and touchscreen-based games in the NFL have been achieving excellent results. As with bestsellers such as The Chimp Paradoxand Bounce, by the end of this book, readers will look at sporting performance in a new light, and be able to apply these insights to their own lives.
Why do so many sports teams have losing records, year after year? Why do others win big, but only every 20 or 30 years? And why is it that so few teams enjoy sustained, continual success? This book gives the answer. Providing a blueprint or "playbook" for success in sports at every level, it lays out a clear step-by-step plan for building a team culture that will lead to winning consistently. With each step, the book introduces real-world tools that can be easily implemented by every sports organization and coach to achieve success, including team charters, individual athlete plans, player accountability systems, and team communication strategies. It offers expert advice and practical guidance on key areas, such as aligning individuals with a clear team plan, resolving conflicts proactively, and learning from every game and every season to develop a smarter and more consistent culture of success. The Sports Playbook: Building Teams that Outperform, Year after Year will help every team fulfil its true potential through leadership, focus, and performance. It is essential reading for coaches, sport management professionals, and leaders of every kind of team, inside and outside of sports. The foreword, introduction, chapter 1 and chapter 2 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
Why do sports captivate people? They allow us to watch human beings achieve peak performance, but, beyond physical strength and skill, what's really impressive is an athlete's mental prowess -- their will to succeed, engagement with their environment, and self-confidence. In Life as Sport, sport psychologist Dr. Jonathan Fader shares the skills that he teaches professional athletes--to enhance motivation, set productive goals, sharpen routines, manage stress, and clarify thought processes--and applies them to real-world situations. Dr. Fader's book is the product of thousands of hours of conversations with athletes from various teams and sports: power forwards, tennis phenoms, power-hitting outfielders, and battle-scarred linebackers, as well as hedge-fund managers, entrepreneurs, A-list actors, and dozens of other elite achievers in sports, business, and performing arts. It offers a compendium of stories, theories, and techniques that have been helpful to players, coaches, and executives in professional sports. What emerges is more than just a set of techniques, but a life philosophy that anyone can live by: an internal code to help translate our talent and drive toward the highest plateaus of performance. Dr. Fader designs his strategies to be studied, learned, practiced, and improved. He offers his readers the same exercises that he uses in every session with a professional athlete. These exercises help you to get truly engaged, whether you are designing a new business plan, working to inspire a team or individual, or even falling in love. This is what it means to truly live life as sport--to approach it with the same immediacy, wonder, and engagement that athletes feel at their peak during a game. Life as Sport helps you to pursue your own goals with an enriched intensity -- not only because it creates new potential, but also because it helps you unlock what was always there to begin with.
An in-depth exploration of what makes a team successful along with actionable strategies for building and leading accountable teams. The book discusses the critical elements of teamwork, including communication, collaboration, trust, and, most importantly, accountability. The book's unique approach to team development focuses on building accountable teams—groups where each member takes responsibility for their part while working together toward a common goal. It provides practical strategies and tips, including methods for enhancing communication, strategies for building trust, and systems for ensuring accountability. Key Features: Comprehensive Guide: Covers all critical aspects of effective teamwork, including communication, collaboration, trust, and accountability. Expert Insights: Taps into the author's extensive experience in organizational development. Wide Application: Suitable for leaders, HR professionals, and team members across all levels and industries. Emphasizes Accountability: Focuses on the importance of individual responsibility within a team context for successful collaboration. Whether you are a leader aiming to cultivate a high-performance team, an HR professional looking to enhance team dynamics, or a team member wanting to contribute more effectively, Revolutionize Teamwork offers invaluable guidance.
An important read for those passionate about not only U.S. Soccer but fascinated by player development. This in-depth look uses unprecedented access and original data and analysis for the U.S. and other countries. Prior to the 2002 FIFA World Cup, the U.S. Men's National Soccer Team had won just four World Cup matches in 72 years. While the American women's team has made World Cup victories a regular expectation, the men failed to even qualify for the 2018 tournament. In What Happened to the USMNT Columbia Business School adjunct professor and acclaimed author of The Real Madrid Way Steven Mandis turns his lens inward to examine what it will take for the U.S. men to achieve lasting success on the international stage. This meticulously researched, probing investigation challenges conventional wisdom and speaks to the importance of familiarity and authenticity to cultivate an organizational identity. If the Italians have their cantenaccio, the Spanish their tiki-taka, the Dutch their "total football," and the Brazilians their ginga, Mandis argues that cultivating a unique "American way" of soccer (coined the "Spirit of 1776") is not only possible but absolutely essential. Finally, a source of reference that goes beyond recounting history without context or repeating opinions without facts or analysis.
Artificial Intelligence (AI) serves as a catalyst for transformation in the field of digital teaching and learning by introducing novel solutions to revolutionize all dimensions of the educational process, leading to individualized learning experiences, teachers playing a greater role as mentors, and the automation of all administrative processes linked to education. AI and machine learning are already contributing to and are expected to improve the quality of the educational process by providing advantages such as personalized and interactive tutoring with the ability to adjust the content and the learning pace of each individual student while assessing their performance and providing feedback. These shifts in the educational paradigm have a profound impact on the quality and the way we live, interact with each other, and define our values. Thus, there is a need for an earnest inquiry into the cultural repercussions of this phenomenon that extends beyond superficial analyses of AI-based applications in education. Revolutionizing Education in the Age of AI and Machine Learning addresses the need for a scholarly exploration of the cultural and social impacts of the rapid expansion of artificial intelligence in the field of education including potential consequences these impacts could have on culture, social relations, and values. The content within this publication covers such topics as AI and tutoring, role of teachers, physical education and sports, interactive E-learning and virtual laboratories, adaptive curricula development, support critical thinking, and augmented intelligence and it is designed for educators, curriculum developers, instructional designers, educational software developers, education consultants, academicians, administrators, researchers, and professionals.
Boost your energy, manage stress, build muscle, lose fat, and improve your performance. The best-selling nutrition guide is now better than ever! Nancy Clark’s Sports Nutrition Guidebook will help you make the right choices in cafes, convenience stores, drive-throughs, and your own kitchen. Whether you’re preparing for competition or simply eating for an active lifestyle, let this leading sports nutritionist show you how to get maximum benefit from the foods you choose and the meals you make. You’ll learn what to eat before and during exercise and events, how to refuel for optimal recovery, and how to put into use Clark’s family-friendly recipes and meal plans. You’ll find the latest research and recommendations on supplements, energy drinks, organic foods, fluid intake, popular diets, carbohydrate and protein intake, training, competition, fat reduction, and muscle gain. Whether you’re seeking advice on getting energized for exercise or improving your health and performance, Nancy Clark’s Sports Nutrition Guidebook has the answers you can trust.