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This updated second edition of ""Resorts: Management and Operation"" addresses the expansion of the resort industry and provides practical, need-to-know information on the development and management of all aspects of these properties, which include ski areas, gaming properties, cruise ships, and spas.
This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation.
"In the case of classic hotels, development and management funcitons are generally treated as separate subjects. Resorts are different. The resort business is built on the fulfillment of dreams and desires, while classic hotels focus on necessity and convenience in serving business travelers. Resort development is not a one-time activity, ending with the opening of the resort, but is rather an ongoing process and a planning responsibility of management on behalf of ownership. The variables of a resort are many. A resort's products go beyond the simple provision of lodging, food, and beverage - although these hospitality basics must not only be provided, but given special attention by resorts. Each variable - type and scope of resort, location, seasonlity, range of recreation and amenities, forms of ownership, and other development-related aspects - will have a significant effect on the work of management. Becuase resorts cater to the leisure traveler, whose wants are diverse and fluid, so management must constantly keep abreast of emerging trends that shape guest preferences and create market appeal. Continual reinvestment in the resort plant or investment into new ROI projects is the price of competition in the resort world. Successful resorts, whether a single resort estate or an entire destination, remain perpetual works in progress. Managers who understand the development process will have greater appreciation of the reinvestment costs required to keep a resort attractive enough to retain current guests and gain new ones"--Page xiii
This newly updated edition is a compilation of readings, divided into nine sections, each examining a specific hotel department or activity. Each topic is examined through a variety of viewpoints on the duties, responsibilities, problems, and opportunities encountered there. Multidimensional case studies, taking a practical approach, challenge readers to identify the central issues involved in complex management problems, understand the structure and resources of the department in question, and find solutions that may help in managing other hotel resources and departments.
Dealing with the relationship between environment and tourism , the latter s impact of the former, Ecology, Environment and Tourism is a fine volume covering a wide range issues from environmental pollution to legislations governing pollution activities, from impacts of tourist activities on wildlife, wetland and marine environment to responsible tourism development and sustainable tourism development. The suggestions proposed in this book will make a meaningfully new contribution to the field of study. Though modeled in Indian tourism context, the book, with its universally applicable base, will be well-informed read to any reader across the world.
This book provides the reader with guidelines and approaches in the development of tourism that respond to community desires and needs. Planning techniques applicable to both developed and underdeveloped countries address tourist attractions, urban tourism, large resorts, and limited special interest tourism.