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The life of a common Indian woman is full of struggles, dilemmas, pressures and conflicts. Family's pressure to plan kids, explanations for opting night shift jobs, scolding about going alone to eating places and movies, reservation of seats in public transport, reaching out to diet and cosmetic industries to attain size zero and ultra-fair faces to get her boyfriend’s attention back.Where does 21st century Indian society stand on such issues? Also, what role does mass media, especially advertising plays in influencing public mindset about women ? This work acknowledged the need of examining it with reference to a wider context of the hard core issues faced by women in their bedrooms, kitchens, offices, streets and living rooms. Therefore, a sincere effort was put in reaching out to the people and mapping their minds through a set of questions (hidden form) about the control over a woman's body, the concept of her beauty, aspects of her occupation and mobility, her role in decision-making and in division of labor in the households. The book goes one step ahead of the typical impact studies or analysis of stereotypes in advertisements. For those interested in women studies, the book contains facts about women's movement in India till 2016 and a complete list of issues affecting a woman from her bedroom to her workplace.Those interested in advertising and cultural studies can find a full-length discussion on basic aspects of advertising as a format and as an institution .For the scholars of media studies or sociology, the work contains self-constructed Likert scales and codes. Further, the research has attempted to directly compare the advertisements and society on common parameters. The study draws its basic concepts and critical perspective from the works of Richard W Polay, John Fiske, John Hartley, Daniel Schandler, Lewis Hedwig, Kamla Bhasin, Nivedita Menon, Naomi Wolf, Radha Kumar, Foucault, Erving Goffman and Laura Mulvey. The issue has been examined thoroughly in the light of contemporary events and factors which make it more relevant to the present stage of globalized Indian society.
Facing Patriarchy challenges current thinking about men's violence against women. Drawing upon radical and intersectional feminist theory and critical masculinity studies, the book locates men's violence within the structures and processes of patriarchy. Addressing the limitations of current violence prevention policies, Bob Pease argues that a nuanced conceptualisation of patriarchy, that accounts for a variety of patriarchal structures, intersections with other forms of inequality, patriarchal ideologies, men's peer group relations, men's sexist practices and the construction of patriarchal subjectivities, is required to understand the links between gender and men's violence against women. Pease shows that men's violence against women needs to be understood in the context of other forms of men's violence, including violence against boys and other men, in the involvement of men in wars and conflicts between nations and men's ecologically destructive practices which constitute a form of slow violence. With crucial implications for priorities in violence prevention, gender equality promotion and in strategies for engaging men in this work, Facing Patriarchy offers new hope for the elimination of men's violence. This is an essential book for scholars, practitioners, activists and policy makers involved in violence prevention in national and international contexts.
Sylvia Walby provides an overview of recent theoretical debates - Marxism, radical and liberal feminism, post-structuralism and dual systems theory. She shows how each can be applied to a range of substantive topics from paid work, housework and the state, to culture, sexuality and violence, relying on the most up-to-date empirical findings. Arguing that patriarchy has been vigorously adaptable to the changes in women's position, and that some of women's hard-won social gains have been transformed into new traps, Walby proposes a combination of class analysis with radical feminist theory to explain gender relations in terms of both patriarchal and capitalist structure.
Choice Award 2022: Outstanding Academic Title Queer studies is an extensive field that spans a range of disciplines. This volume focuses on education and educational research and examines and expounds upon queer studies particular to education fields. It works to examine concepts, theories, and methods related to queer studies across PK-12, higher education, adult education, and informal learning. The volume takes an intentionally intersectional approach, with particular attention to the intersections of white supremacist cisheteropatriachy. It includes well-established concepts with accessible and entry-level explanations, as well as emerging and cutting-edge concepts in the field. It is designed to be used by those new to queer studies as well as those with established expertise in the field.
It's time for a reality check with the opposite sex. As part of her best-selling pictogram series, leading designer Yang Liu distills the experiences, challenges, and many perspectives facing men and women, from age-old clichés to current debates, from boardroom politics to bedroom antics.
Despite various decades of research and claim-making by feminist scholars and movements, gender remains an overlooked area in development studies. Looking at key issues in development studies through the prisms of gender and feminism, the authors demonstrate that gender is an indispensable tool for social change.
After taking the fall for a scandal, a British football (soccer) star spends time abroad where he works with-and eventually falls for-a sports agent who is trying to prove herself to her family.
From Mouse to Mermaid, an interdisciplinary collection of original essays, is the first comprehensive, critical treatment of Disney cinema. Addressing children's classics as well as the Disney affiliates' more recent attempts to capture adult audiences, the contributors respond to the Disney film legacy from feminist, marxist, poststructuralist, and cultural studies perspectives. The volume contemplates Disney's duality as an American icon and as an industry of cultural production, created in and through fifty years of filmmaking. The contributors treat a range of topics at issue in contemporary cultural studies: the performance of gender, race, and class; the engendered images of science, nature, technology, family, and business. The compilation of voices in From Mouse to Mermaid creates a persuasive cultural critique of Disney's ideology. The contributors are Bryan Attebery, Elizabeth Bell, Claudia Card, Chris Cuomo, Ramona Fernandez, Henry A. Giroux, Robert Haas, Lynda Haas, Susan Jeffords, N. Soyini Madison, Susan Miller, Patrick Murphy, David Payne, Greg Rode, Laura Sells, and Jack Zipes.
A major new work of feminism on the history and persistence of patriarchal hierarchies from the MacArthur Award-winning economist In this groundbreaking new work, Nancy Folbre builds on a critique and reformulation of Marxian political economy, drawing on a larger body of scientific research, including neoclassical economics, sociology, psychology, and evolutionary biology, to answer the defining question of feminist political economy: why is gender inequality so pervasive? In part, because of the contradictory effects of capitalist development: on the one hand, rapid technological change has improved living standards and increased the scope for individual choice for women; on the other, increased inequality and the weakening of families and communities have reconfigured gender inequalities, leaving caregivers particularly vulnerable. The Rise and Decline of Patriarchal Systems examines why care work is generally unrewarded in a market economy, calling attention to the non-market processes of childbearing, childrearing and the care of other dependents, the inheritance of assets, and the use of force and violence to appropriate both physical and human resources. Exploring intersecting inequalities based on class, gender, age, race/ethnicity, and citizenship, and their implications for political coalitions, it sets a new feminist agenda for the twenty-first century.
Winner of the 2012 Senior Hume Brown Prize in Scottish History and the 2012 Women's History Network (UK) Book Prize Through an analysis of the correspondence of over one hundred couples from the Scottish elites across the seventeenth to nineteenth centuries, this book explores how ideas around the nature of emotional intimacy, love and friendship within marriage adapted to a modernising economy and society. Patriarchy continued to be the central model for marriage across the period and as a result, women found spaces to hold power within the family, but could not translate it to power beyond the household. Comparing the Scottish experience to that across Europe and North America, Barclay shows that throughout the eighteenth century, far from being a side-note in European history, Scottish ideas about gender and marriage became culturally dominant. Now available in paperback, this book will be vital to those studying and teaching Scottish social history, and those interested in the history of marriage and gender. It will also appeal to feminists interested in the history of patriarchy. 'An important and original study' WHN Book Prize 2012 Judges