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Bold, simple, attention-getting, instantly communicative: 8 alphabets in 3 popular sizes in upper- and lowercase, with numbers and punctuation marks. Multiples of each character according to frequency of use.
Contemporary Editing offers journalism students a forward-looking introduction to news editing, providing instruction on traditional newsroom conventions along with a focus on emerging news platforms. This comprehensive text provides students with a strong understanding of everything an editor does, addressing essential copy editing fundamentals such as grammar and style; editorial decision making; photo editing, information graphics, and page design; and new media approaches to storytelling. Throughout, the book focuses on how "the editor’s attitude"—a keen awareness of news values, ethics, and audience—comes into play in all facets of news editing. This new edition offers expanded coverage of web publishing and mobile media, giving students solid editing skills for today’s evolving media and news forums. Features of the Third Edition: -Editing 2.0 boxes discuss the impact of digital technology and social media on editing. -Coverage of grammar problems and a new chapter on working with numbers provide students with a strong grasp of math and grammar, which are the underpinnings for all writing and editing. -An emphasis on editing for brevity prepares students to write and edit clearly and briefly, for print and for the web. -A chapter on the art of headline writing guides students through one of the editor’s most important tasks, and introduces the task of search engine optimization. -Examples of ethics and legal situations show students how issues arise in even the most basic stories, and how to address them. -Online exercises present additional practice for students, without needing to purchase a workbook.
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Adobe LiveCycle Designer is the form creation tool that comes bundled with Adobe Acrobat Professional. This is the first and only book that explains how to use Designer to create interactive and dynamic forms. The book was written in tandem with the Adobe LiveCycle development team and it has been thoroughly reviewed by over a dozen Adobe engineers. This book is accessible enough for a beginner but rich enough for an experienced user. It covers all of the major topics and includes valuable links to other LiveCycle Designer documentation and resources.
Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. - Includes highly relevant examples and information for those who perform user research and design interactive experiences - Written by numerous experts in user experience and eye tracking - Highly relevant to anyone interested in eye tracking & UX design - Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry
If you have stories to share with your family, whether you have been researching a short time or a long time, this book will: * take you through the four stages of publishing projects * show you how publishing works * help you pick a project to publish * lead you through a research review to see what you have and what you still need to tell the stories in a compelling way * give you the skills to become a good storyteller * lead you through the process of editing * instruct you how to prepare your manuscript to look like it was professionally published and * help you spread the word that you have a book available Everything you need to write and publish your family history. Keywords: family history, genealogy, write a family history, write a genealogy, publish your family history, how to self-publish, book publishing, storytelling, book marketing, designing a book
Want to learn something well? Make media to advance knowledge and gain new ideas. You don’t have to be a communication professional to create to learn. Today, with free and low-cost digital tools, everyone can compose videos, blogs and websites, remixes, podcasts, screencasts, infographics, animation, remixes and more. By creating to learn, people internalize ideas and express information creatively in ways that may inspire others. Create to Learn is a ground-breaking book that helps learners create multimedia texts as they develop both critical thinking and communication skills. Written by Renee Hobbs, one of the foremost experts in media literacy, this book introduces a wide range of conceptual principles at the heart of multimedia composition and digital pedagogy. Its approach is useful for anyone who sees the profound educational value of creating multimedia projects in an increasingly digital and connected world. Students will become skilled multimedia communicators by learning how to gather information, generate ideas, and develop media projects using contemporary digital tools and platforms. Illustrative examples from a variety of student-produced multimedia projects along with helpful online materials offer support and boost confidence. Create to Learn will help anyone make informed and strategic communication decisions as they create media for any academic, personal or professional project.
"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Nicholas Hagger's literary, philosophical, historical and political writings are innovatory. He has set out a new approach to literature that combines Romantic and Classical outlooks in a substantial literary oeuvre of 2,000 poems including over 300 classical odes, two poetic epics, five verse plays, three masques, two travelogues and 1,200 stories. He has created a new philosophy of Universalism that focuses on the unity of the universe and humankind and the interconnectedness of all disciplines, and challenges modern philosophy. He has presented an original historical view of the rise and fall of civilisations, and proposed - and detailed - a limited democratic World State with the power to abolish war and solve all the world's problems. Selected Letters draws together those of his letters (written over 60 years) that aid the interpretation and elucidation of his works. Many of his correspondents are well-known figures within literature, philosophy, history and international politics, and Hagger is in the footsteps of Alexander Pope in editing his own letters, which are in the tradition of Pope, Wordsworth, Keats, T.E. Lawrence, Ezra Pound and Ted Hughes (one of his correspondents). They throw light on all aspects of Hagger's vast output, and are required reading for all interested in following the growth of his Universalism, his literary development and his innovatory approach to universal truth. NICHOLAS HAGGER is a poet, man of letters, cultural historian and philosopher. He has lectured at universities in Iraq, Libya and Japan, where he was a Professor of English Literature. He has written 54 books. These include an immense literary offering, most recently King Charles the Wise and Visions of England (both also published by O-Books), and innovatory works within history, philosophy and international politics and statecraft. His archive of papers and manuscripts is held as a Special Collection in the Albert Sloman Library at the University of Essex. In 2016 he was awarded the Gusi Peace Prize for Literature, and in 2019 the BRICS silver medal for ‘Vision for Future'.