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Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran
Almost all show-world success stories in India appear the same. What sets individuals apart is the approach and the attitude once they reach the top. No one can resist a rags-to-riches story. It is every common man`s dream. But Rajinikanth`s story is irresistible. He continues to be an enigma to both his fans and contemporaries. He is simple Shivaji Rao Gaekwad who, by way of luck and hard work became a superstar, and continues to remain on top notwithstanding the vagaries of time. His starrer Muthu gave him an enviable identity globally, and sky seemed the limit after its unprecedented success in Japan. His latest, Shivaji has further spread his charisma globally. One can love Rajinikanth as millions do, one can hate him, as his detractors do, but the fact also remains no one can ignore him. None can shrug away his presence unless he or she is extremely insensitive to the film world. The book painstakingly seeks to record every nuance of Rajinikanth`s life: the joys and sorrows, the pains and ecstasies, loves and betrayals. It also does not shy away from underlining the two extremes that have remained an intrinsic part of his highly eventful career: the human and the divine. The book tells the essential truth about Rajinikanth that has thus far remained unknown to his vast fan following.
Reprint. Originally published: Rajini's punchtantra: value statements on business and life management. Chennai: New Horizon Media, 2010.
Superstar Rajinikanth defies all conventional analyses-no one has reigned supreme for as long as he has in the world of Indian cinema. With over 150 films under his belt, many of them blockbusters, he still plays the hero at seventy, and the devotion of his legions of fans has not waned during the forty-odd years of his stardom. In a state that saw the Dravidian self-respect movement propagate atheism, fans worship his cut-outs and bathe them with milk and beer, as if he were their god. In a society famous for its pride in its language, it is curious that a Kannadiga whose family hails from Maharashtra, an outsider, should emerge as a 'thalaivar', or leader. With the death of the charismatic J. Jayalalithaa, a former actor, and M. Karunanidhi, who was a scriptwriter for films-leaders of the AIADMK and DMK respectively (the two main Dravidian political parties that have been ruling Tamil Nadu for more than sixty years)-Rajinikanth's fans believed there was a political vacuum that only he could fill. While the actor has been dabbling in politics, by making pronouncements on certain issues, including Jayalalithaa's policies, the Cauvery water sharing problem between Tamil Nadu and Karnataka, bomb attacks in the state and so on, it was only in 2017 that he promised to form his own party and contest all 234 seats in the 2021 assembly elections. For decades, his fans had been awaiting this moment, believing that he could solve all their problems and give them a life free from strife and governance free of corruption. His fan clubs went into high gear to turn themselves into the foundation of their thalaivar's political party, attracting more members and working on the ground all over the state. For three years, every utterance of Rajinikanth's was analysed and debated even more vociferously than anything he has said in the past. Political opponents questioned his experience and pointed out that (even after forty years) he was an outsider who did not understand the undercurrents of Tamil Nadu politics; his detractors criticized the lack of a clear ideology behind his promise of 'spiritual politics'; political analysts who saw that Rajini was close to the BJP anticipated that he might enter into an alliance with them, allowing the right-wing party a foothold in the state. Ultimately, however, the seventy-year-old superstar withdrew from the political arena citing health concerns. The fans were hugely disappointed but understanding. With their continuing support and excitement for the next Rajini-starrer, he remains a giant in the field of entertainment. Rajinikanth: A Life is the best account yet of the man who was born Shivaji Rao Gaekwad-once a coolie and a bus conductor in Bangalore and now virtually a god in Tamil Nadu.
Rajinikanth is, quite simply, the biggest superstar cinema-crazy India has ever seen. His stylized dialogues and screen mannerisms are legion, and his guy-next-door-cum-superhero image has found a hysterically appreciative following among millions of moviegoers. Naman Ramachandran’s marvellous biography recounts Rajini’s career in meticulous detail, tracing his incredible cinematic journey from Apoorva Raagangal (1975) to Kochadaiyaan (2013). Along the way, the book provides rare insights into the Thalaivar’s personal life, from his childhood days to his times of struggle—when he was still Shivaji Rao Gaekwad—and then his eventual stardom: revealing how a legend was born.
Do you feel like throwing in the towel, but want to be a great leader? Would you like to build an organization? Do you want your child to be the best she can be? If you answered yes to any of these questions, The Habit of Winning is the book for you. It is a book that will change the way you think, work and live, with stories about self-belief and perseverance, leadership and teamwork—stories that will ignite a new passion and a renewed sense of purpose in your mind. The stories in The Habit of Winning range from cola wars to cricketing heroes, from Michelle Obama’s management techniques to Mahatma Gandhi’s generosity. There are life lessons from frogs and rabbits, sharks and butterflies, kites and balloons. Together they create a heady mix that will make the winner inside you emerge and grow.
Hitherto, the academic study of Indian cinema has focused primarily on Bollywood, despite the fact that the Tamil film industry, based in southern India, has overtaken Bollywood in terms of annual output. This book examines critically the cultural and cinematic representations in Tamil cinema. It outlines its history and distinctive characteristics, and proceeds to consider a number of important themes such as gender, religion, class, caste, fandom, cinematic genre, the politics of identity and diaspora. Throughout, the book cogently links the analysis to wider social, political and cultural phenomena in Tamil and Indian society. Overall, it is an exciting and original contribution to an under-studied field, also facilitating a fresh consideration of the existing body of scholarship on Indian cinema.