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This groundbreaking book launches a passionate crusade for ‘rational marketing’ – based on facts and data, rather than guesswork, traditions and raindancing. Marketing without measurement is myth. “Until now,” says Glenn Granger, “marketers have been flying blind. Even the big brands that can afford to pay consultants for data modelling and forecasting are only getting snapshots, retrospectively, once or twice a year. And media costs are high, so the numbers can be huge. Nowhere outside marketing are millions invested – or gambled – with so little analysis and scrutiny.” How different would business be if powerful modelling tools that were as easy to use as spreadsheets or word processors could be there on every marketer’s desktop? What if these tools could help with everyday decisions, like whether to take up a media owner’s last-minute 3-for-2 offer, and whether a price cut would be a great move or commercial suicide? Bringing rational accountability to marketing is not about deskilling. It is about giving the marketer a new power to fine tune campaign spending, defend budgets and predict the impact of specific initiatives. Glenn Granger draws on his own high-level consulting and business experience to make the case for this urgently-needed marketing revolution. His upbeat, non-technical style makes Raindancing startling, vivid and vital reading for chief executives, finance directors, CMOs and everyone who works in marketing.
If you're looking for clear-cut information on how to make a film on a minimal budget that is based on tried and tested techniques - look no further. Elliot Grove has worked on hundreds of low-budget productions, teaches Lo-to-No Budget filmmaking courses and runs the Raindance Film Festival (the largest independent film festival in Europe.) His wealth of teaching and filmmaking experience combined with knowledge of the winning formulas that work is the basis of this book. Refreshingly clear, no-nonsense tricks of the trade. The free CD provides all the contracts and material you need to run a production company and make successful low budget movies; how to schedule, budget and break down a script and how to get it shot with what you have, not what you want. This is a must have read for filmmakers serious about making and selling films. Creative and technical expertise coupled with a behind the scenes look at the film industry makes this book an excellent starting point for beginners. For experienced filmmakers there are plenty of practical approaches in here for you to try, from developing CV's, showreels and business plans to information on pitching, raising finance, creating publicity and much much more. Use it as a point of departure or as an everyday reference tool. The accompanying CD-ROM contains sample budgets, publicity plans, trailers and interviews.
If you're looking for a straightforward, practical, no-nonsense guide to scriptwriting that will hold your hand right the way through the process, read on! The Raindance Writers' Lab guides you through the tools that enable you to execute a strong treatment for a feature and be well on the way to the first draft of your script. Written by the creator of the Raindance Film Festival himself, Elliot Grove uses a hands-on approach to screenwriting based on his many years of experience teaching the subject for Raindance training. He uses step-by-step processes illustrated with diagrams and charts to lend a visual structure to the teaching. Techniques are related to real-life examples throughout, from low budget to blockbuster films. The Companion Website contains interviews with British writers and directors as well as a handy series of legal contracts, video clips and writing exercises. In this brand new 2nd edition, Grove expands on his story structure theory, as well as how to write for the internet and short films. The website also contains sample scripts and legal contracts, a writing exercise illustrated with a video clip, a folder full of useful hyperlinks for research, and a demo version of Final Draft screenwriting software.
Australia is a hot, dry land. Living on a farm is no fun when it hasn't rained for two whole years, and this family has been hit hard by the drought. One day the sky changes, as it has so many times before with false promises of rain. But today it really does bring rain, and it is a day to remember. Join this family as they celebrate the coming of rain. Smell it. Feel it. Dance! Cathy Applegate is the author of 'Red Sand, Blue Sky'. This is her first picture book. Dee Huxley is a popular, award-winning illustrator whose picture books include 'Unplugged!', 'Light the Lamps', 'Oinkabella' and 'Remember Me'.
Nossal contends that because Canada and Australia lack the economic capabilities that give the sanctions of major powers their bite, the sanctions of these middle powers accomplish little but make the public feel that something is being done about a serious problem. In support of this view Nossal presents six case studies of Canadian and Australian sanctions episodes from the 1970s to the early 1990s, against China, Indonesia, Iraq, the former Soviet Union, South Africa, and Vietnam. Annotation copyright by Book News, Inc., Portland, OR
"Discover vital insider tips on producing movies with a micro budget! Covering both tried and true filmmaking techniques as well as insight on marketing, selling, and distributing your film, Raindance Producers' Lab, Second Edition is the ultimate independent filmmaker's guide to producing movies. This edition has been updated to include: fresh features on low-budget, high quality video cameras, including new digital camera options such as DSLRAn extensive selection of new case studies and interviews with industry talents such as Ewan McGregor, Ate de Jong, James Youngs, Joe Pavlo, Martin Myers, Rolin Heap, and more; essential advice on how to make the web work for you and promote your films through Twitter, Facebook and other social media platformsAll new postproduction workflows. A companion website (www.lotonobudgetfilmmaking.com) providing all the contracts and material you need to run a production company and make successful low budget movies. The verdict is in: if you're looking for a clear-cut, no-nonsense approach to micro-budget filmmaking and producing, Elliot Grove's wealth of teaching and filmmaking experience combined with winning formulas for marketing and promotion make this book a must-have one-stop shop for filmmakers! "--