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Designed as a handbook, this text provides media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical ammunition to fight the assessment battles on their campuses. The philosophical implications of accountability are balanced with concrete, specific, and usable assessment strategies. Stressing student, faculty, course, program, department, and institutional assessment, this book's aim is to provide, in one place, information that will help diverse and complex communication programs face the growing challenges in assessment. The book is divided into three sections: background and foundational information for assessment; broad assessment strategies that apply to a variety of media, "speech," and theatre courses and programs; and context-specific assessment strategies. While covering a host of topics, it: * provides an overview of assessment and suggests how it might impact communication education, * discusses the elements of program assessment and how linkage of mission statements with outcomes can lead to strong, innovative programs, * compares and contrasts regional association requirements and presents a specific how-to strategy for writing outcome statements, * discusses teaching evaluation and argues that we need to identify the "what" of teaching before we try to measure the "how," * looks at creative ways for formative and summative course evaluation that starts with the creation of an explicit syllabus, * discusses the use of capstone courses as a way of evaluating not only their major but also how students have integrated their "total" educational experience, * suggests the variety of ways that interpersonal communication can be assessed and calls for future research that stresses the "knowledge" component of learning, * reports on a strategy for developing small group communication assessment measures, and * provides media, speech, and theatre faculty and administrators with the background, understanding and tools to build stonger programs and develop better courses and educational experiences for their students.
Modern Petrochemical Technology A text that explores the essence of petrochemicals and petrochemical technology Modern Petrochemical Technology: Methods, Manufacturing and Applications is a comprehensive resource that provides an overview of the uses for common petrochemical building blocks, a review of the marketplaces, and offers a survey of the technology used to make the key petrochemical building blocks. The book contains both critical information the technologies used to produce petrochemicals, how the various petrochemicals are applied in industry, and provides illustrative examples and problems designed to reinforce the learning about the basic science, engineering, and use of petrochemicals. The book explores three seprate petrochemical building block—olefin complexes, aromatic complexes and synthesis gas complexes—and examines the “interconnected” nature of these building blocks. The authors also include information on the olefins productions using steam cracking, paraffin dehydrogenation, and methanol to olefins technologies and describes various methods, commercial processes to produce aromatics such as benzene, toluene and xylene, and much more. This important book: Offers a guide to the critical information on petrochemical producing technologies Includes material on various petrochemicals from the industrial point-of-view Explores the separation processes, membrane technology, absorption technology, liquid-liquid extraction, and more Contains material from a team of noted experts Provides a survey of examples of commercialization applications of petrochemicals Written for chemical engineers, chemists in industry, membrane scientists, and process engineers, Modern Petrochemical Technology provides an overview of markets and uses for common petrochemical building blocks as well as includes a survey of the technology used to make the key petrochemical building blocks.
This monograph proposes a comprehensive and fully automatic approach to designing text analysis pipelines for arbitrary information needs that are optimal in terms of run-time efficiency and that robustly mine relevant information from text of any kind. Based on state-of-the-art techniques from machine learning and other areas of artificial intelligence, novel pipeline construction and execution algorithms are developed and implemented in prototypical software. Formal analyses of the algorithms and extensive empirical experiments underline that the proposed approach represents an essential step towards the ad-hoc use of text mining in web search and big data analytics. Both web search and big data analytics aim to fulfill peoples’ needs for information in an adhoc manner. The information sought for is often hidden in large amounts of natural language text. Instead of simply returning links to potentially relevant texts, leading search and analytics engines have started to directly mine relevant information from the texts. To this end, they execute text analysis pipelines that may consist of several complex information-extraction and text-classification stages. Due to practical requirements of efficiency and robustness, however, the use of text mining has so far been limited to anticipated information needs that can be fulfilled with rather simple, manually constructed pipelines.
The book describes the most important quality management tools (e.g. QFD, Kano model), methods (e.g. FMEA, Six Sig-ma) and standards (e.g. IS0 9001, ISO 14001, ISO 27001, ISO 45001, SA8000). It reflects recent developments in the field. It is considered a must-read for students, academics, and practitioners.