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"Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!
For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.
How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.
Lead for efficacy in these disruptive times! Just as the digital landscape is constantly evolving, the second edition of Digital Leadership moves past trends and fads to focus on the essence of leading innovative change in education now and in the future. As society and technology evolve at what seems a dizzying pace, the demands on leaders are changing as well. With a greater emphasis on leadership dispositions, this revamped edition also features New structure and organization emphasizing the interconnectivity of the Pillars of Digital Leadership to drive sustainable change Innovative strategies and leadership practices that enhance school culture and drive learning improvement Updated vignettes from digital leaders who have successfully implemented the included strategies New online resources, informative graphics, and end of chapter guiding questions Now is the time to embrace innovation, technology, and flexibility to create a learning culture that provides students with 21st century critical competencies!
Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions. Demonstrates how school leaders can design effective two-way communication strategies with their own communities—because one size no longer fits all. Draws from some of the best research in school communication and business leadership. Offers a framework of ideas on which school leaders can hang their strategic plans. Examines real challenges—from battles with angry parents to the effective use of data to the management of a major crisis—and links these challenges to larger leadership issues. Includes up to the minute information and fresh statistics on today’s social media and community outreach. Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front lines Is a reference book for both new and seasoned school leaders Is a textbook for those aspiring to school leadership positions
This large collection of handy ideas features easy-to-use tools, comprehensive checklists, and sets of “Do’s and Don’ts” advisories. It provides guidelines on how to conduct effective parent conferences, suggestions on how to recruit and work with volunteers, and other useful tips to help bring your school and your community closer together.
Accessible and practical, School-Community Relations, Fourth Edition uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. This textbook provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. Features of this newly revised edition include: Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations. Updated information about public opinion, how parents view their local schools, and the current education climate. New strategies for utilizing social media to improve school-community relations and foster a positive school image.
In Effective Communication for School Administrators: A Necessity in an Information Age the authors blend research, theory, and practice as they examine the critical nature of communication in contemporary practice for administrators. Divided into two parts, it examines relationships among communication, public relations, and school reform and addresses effective communicative behavior in relation to learning organization, democratic leadership, organizational networks, conflict, positive relationships, and site-based management.
A ready-reference school management tool for new (and veteran) principals! The Quick-Reference Handbook for School Leaders is a practical guide that provides an answer to the questions "Where do I start?" and "Where do I look for direction?" Written in an easy-to-read, bulleted format, the handbook is an excellent resource for all principals, assistant principals, and aspiring school administrators. The book is organized into five key sections, and each section includes brief overviews, checklists, and suggestions for further reading. Organization and Management - the role of the principal, negligence and liability, media relations, managing conflict and difficult people, effective meetings, resource management, records and information, facility management Teaching and Learning - school programs, learning communities, special education, supervision and evaluation, staff development, unions, celebrating success Behavior and Discipline - safe schools, code of conduct, supervision and expulsion, search and seizure, police protocols Health and Safety - reporting child abuse, occupational health and safety, emergency preparation, medical needs, health and safety resources Looking After Yourself - professional development, wellness, and balance With words of wisdom from first-year principals, and voices of experience from more than 60 veteran elementary and secondary principals, this reference book will be used over and over again. Make sure you keep it close by!
In this unique guide, a veteran labor lawyer takes you inside the world of school labor relations and shows you how things really work. You¿ll get a ¿street level¿ look at the how and why of union behavior, how contracts are really negotiated, what your contract should, and should not, contain, and how grievances ought to be handled. With a heavy emphasis on helping your district avoid costly mistakes, this book will help prepare board members and administrators to deal with one of the most challenging aspects of operating a school district in Pennsylvania. Presented in an informal, conversational style, Labor Relations for School Leaders should be in the library of every school leader who wants to deal effectively with labor relations problems.