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Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.
This open access book on infodemic management reviews the current discussions about this evolving area of public health from a variety of perspectives. Infodemic management is an evidence-based practice underpinned by the science of infodemiology that offers guidance to better manage pandemic and epidemic risks and more quickly tackle new and resurgent health threats. Infodemic management has added much visibility and recognition for the importance of social-behavioural sciences, health communication, participatory and human-centered approaches, and digital health as complementary scientific and practical approaches that also must be strengthened in public health practice through a whole-of-society and whole information ecosystem approach. This volume makes a case that health of the information ecosystem in the digital age has emerged as the fourth ecosystem that public health is challenged by, along with the triad of environment-human-animal health. The book brings together scientists and practitioners across disciplines to offer insights on infodemic management. The tools, methods, analytics, and interventions that they discuss in the context of acute health events also can be applied to other public health areas. Topics covered include: People's Experience of Information Overload and Its Impact on Infodemic Harms Smart Health! Expanding the Need for New Literacies To Debunk or Not to Debunk? Correcting (Mis)information Partnering with Communities for Effective Management of Health Emergencies Managing Infodemics in the 21st Century is required reading for public health practitioners in need of an overview of this evolving field of practice that has made major scientific and practical leaps forward since early 2020. Global, regional, and local health authorities are increasingly recognizing the need to expand their capacities for infodemic management in their efforts to better prepare for future health emergencies. This book is the resource they need to build toward a mature infodemic management process. The text also can be used as supplemental reading for graduate programs and courses in public health.
This book focuses on how we understand COVID-19—medically, socially, and rhetorically. Given the expectation that other flu pandemics will occur, it stresses the importance of examining how the public response is shaped in the face of global health emergencies. It considers questions such as how can pandemic language both limit and expand our understanding of disease as biomedical, social, and experiential? In what ways can health communication be improved through the study and application of rhetoric and the health humanities? COVID Communication fills a gap in the pandemic literature by promoting interdisciplinary analysis of communication methods, realized through a health humanities approach. It centers human experience and culture within conversations about the biological reality of a pandemic. This volume will be a welcome contribution to the scientific investigations and practice of psychology and public health professionals. Interdisciplinary perspective New insights on how a pandemic is understood Highlights the relevance to important usually neglected relevance for psychology and public health professionals Endorsements of COVID Communication “In an era of the COVID-19 pandemic crisis, COVID Communication provides a smart, urgent alternative to our collective downward spiral, not only offering a fiery critique of our selfish and self-destructive present but also providing galvanizing, positive visions of what futures we might hope for.” — Shailendra Saxena, King George’s Medical University, India; editor of Coronavirus Disease 2019 (COVID-19): Epidemiology, Pathogenesis, Diagnosis, and Therapeutics “COVID Communication shows that the pandemic affects us not only because it makes us sick or ruins our economy, but also because of how it is spoken, written, and thought about, ultimately because of how it is socially constructed. An original and very necessary look to arm ourselves intellectually against the pandemic.” — Alberto del Campo Tejedor, Pablo de Olavide University, Spain; author of La infame fama del andaluz “The COVID-19 pandemic represented a global challenge that needed nations and their people to come together, find a joint response, and build a narrative that was clear, consistent, inclusive, and respectful of people. The reality, however, is that the responses to the pandemic reflected the ideologies of national leaders, political leaders, media outlets, and activists, leading to a fragmented and at times polarized global discourse. This important work examines the different narratives that circulated within the information environment to explore how these may have led to differing levels of trust in politicians, in science, and in one another. Through an analysis of rhetoric across diverse nations and platforms, the chapters provide a framework that is crucial for understanding the interplay between discourse, cognition, and behavior.” — Darren Lilleker, Bournemouth University, UK; co-editor of Political Communication and COVID-19: Governance and Rhetoric in Times of Crisis “This book presents a collection of must-read scholarly chapters that illustrate a panoramic view of how people from different countries and cultures communicate about this global pandemic. These chapters paint a rich canvas of thoughts, emotions, reactions, and actions through communication expressions, ranging from intuitive rhetoric and probing cartoons to emotional memes and creative advertising. The book is a great resource for aiding health communication scholars, instructors, professionals, journalists, and students in enhancing their COVID-19 research, teaching, practice, reporting, and learning.” — Carolyn A. Lin, University of Connecticut, USA; co-editor of Communication Technology and Social Change: Theory and Implications “In an era of cultural anxiety caused by the global pandemic and social unrest, COVID Communication could not be timelier. Presenting broad cross-cultural and multi-modal perspectives on media portrayals of the illness that has caused so much suffering and uncertainty, this insightful book offers a ‘rhetorical toolkit’ that gives us tools to navigate the maze of modern communication with a deeper understanding of the power of language in the time of social media. It is a perfect resource for classes on media literacy, while it is useful to anyone who wants to become a more active, independent, and secure consumer of the media in the age of information abundance.” — Katja Plemenitaš, University of Maribor, Slovenia; co-author of Josip Hutter and the Dwelling Culture of Maribor “COVID-19, as a disaster and series of converging crises, has forever shaped society. COVID Communication offers an easy-to-read, unparalleled academic-practitioner focus to help understand the cultural, social, economic, political, community health, and personal risk assessment aspects of communication during and after the COVID-19 pandemic. Together, in a ground- breaking analysis that enhances the rich intellectual tradition of the field of communications, each chapter in COVID Communication offers readers the opportunity to view multiple media sources and approaches that engender a deeper understanding of health information and communication during and after COVID-19 and its ensuing crises.” — DeMond S. Miller, Rowan University, USA; co-editor of Community Disaster Recovery and Resiliency: Exploring Global Opportunities and Challenges “With its twenty-one chapters exploring a wide spectrum of issues ranging from individual and social responses to the global coronavirus breakout to the divergent narrative patterns identified from various countries, COVID Communication is indeed a timely and significant guide to understanding the recent pandemic. The collection makes the reader realize and acknowledge the multitude of complex, intersecting factors and processes that are relevant to comprehend the coronavirus pandemic and to cope with its various representations.” — Şemsettin Tabur, Ankara Yildirim Beyazit University, Turkey; author of Contested Spaces in Contemporary North American Novels: Reading for Space
This book explores communication during the first year of the COVID-19 pandemic. Featuring the work of leading communication scholars from around the world, it offers insights and analyses into how individuals, organisations, communities, and nations have grappled with understanding and responding to the pandemic that has rocked the world. The book examines the role of journalists and news media in constructing meanings about the pandemic, with chapters focusing on public interest journalism, health workers and imagined audiences in COVID-19 news. It considers public health responses in different countries, with chapters examining community-driven approaches, communication strategies of governments and political leaders, public health advocacy, and pandemic inequalities. The role of digital media and technology is also unravelled, including social media sharing of misinformation and memetic humour, crowdsourcing initiatives, the use of data in modelling, tracking and tracing, and strategies for managing uncertainties created in a pandemic.
Exploring how and why communication breakdowns occur during pandemics and world disasters, this book offers solutions for improving communication and managing future public health crises. A compilation of evidence-based lessons learned, this book shows how to effectively convey critical lifesaving information during a pandemic. It assesses how trust in leaders and governments during a public health crisis is formed and the impact this has on how information is perceived by the public. Using the COVID-19 pandemic as a case study, the book demonstrates how informative policy decisions and health risk messages can be better communicated for the handling of future pandemics. At a macro-level, the book looks at issues concerning situational awareness, how different countries managed or mismanaged the pandemic, and the lessons readers can learn from those occurrences. At a micro-level, it examines individual differences in public health message perceptions and corresponding actions taken or not taken. An interdisciplinary critique of the delivery and reception of messages during global disasters, this text is suitable for undergraduate and graduate courses in Communication Studies, Health Communication, Risk Communication and Public Health, Psychology, Sociology, and Disaster Management.
This overview summarizes the work done on infodemic management / risk communication and community engagement since early 2020 into 2022.
This truly interdisciplinary volume brings together a diverse group of scholars to explore changes in the significance of media and communication in the era of pandemic. The book answers two interrelated questions: how media and communication reality changed during the first wave of the COVID-19 pandemic, and how media and communication were effectively studied during this time. The book presents changes in media and communication in three areas: media production, media content, and media usage contexts. It then describes the theoretical and practical, methodological, technical, organizational, and ethical challenges in conducting research in circumstances of sudden change in research conditions, emergency situations and developing crises. Drawing on various theoretical studies and empirical research, the volume illustrates the principles and results of applying diverse research methods to the changing role of media in a pandemic and offers good practices and guidance to address the problems in implementing research projects in a time of sudden difficulties and challenges. This diverse and interdisciplinary book will be of significance to scholars and researchers in media studies, communication studies, research methods, sociology, anthropology, and cultural studies.
This book examines how we design and deliver health communication messages relating to outbreaks, epidemics, and pandemics. We have experienced major changes to how the public receives and searches for information about health crises over the last twelve decades with the ongoing shift from text/broadcast-based to digital messaging and social media. Both health theories and practices are examined as it applies to testing, tracking, hoarding, therapeutics, and vaccines with case studies. Challenges to communicate about health to diverse audiences (including the science illiterate) and across (both Western and developing economies) have been complicated by politics, norms and mores, personal heuristics, and biases, such as mortality salience, news avoidance, and quarantine fatigue. Issues of economic development and land use, trade and transportation, and even climate change have increased the exposure of human populations to infectious diseases making risk and resilience more pressing. The book has been designed to support health communicators and public health management professionals, students, and interested stakeholders and university libraries.
This edited collection, follows on from 'Communicating COVID-19: Interdisciplinary Perspectives' (2021) and brings together different scholars from around the world to explore and critique the ongoing advances of communicating COVID, two years into the pandemic. Pandemic life has become familiar to us, with all its disruptions and uncertainties. In the second year of COVID, many societies emerged well attuned to new waves of infections, while others, having initially demonstrated 'gold standard' responses, regressed, either through a premature end to public health restrictions or challenges around vaccine rollouts. In many countries, bitter social divisions have arisen over mask-wearing, lockdowns, quarantine and vaccination. To better understand the ever evolving communicative landscape of COVID-19, this collection shares updated perspectives from the disciplines of media and communication, journalism, public health and primary care, sociology, and political and behavioural science, addressing the major issues that have confronted communicators, including vaccine hesitancy, misinformation, and the mobilisation of community driven communication responses as restrictions eased in various parts of the world.