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This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
This dissertation is among one of the first to introduce the concept of psychological ownership (Jussila, Tarkiainen, Sarstedt, and Hair, 2015) into consumer well-being research. Previous studies explored how “having” something makes people happy, but they all tend to view “having” as a state of legal ownership over the objects, and neglect the role of psychological ownership. According to self-determination theory, the author suggests that psychological ownership has a stronger impact on happiness than legal ownership, because the routes to psychological ownership satisfy the basic psychological needs including competence, autonomy, and relatedness. Through three experiments, the results show: 1) consumers feel happier when they have a higher psychological ownership over an item, e.g. a book rent form a library, regardless of whether they legally own the item. This effect is mediated by the satisfaction of basic psychological needs; 2) consumers anticipate greater happiness from a product that they customized as a gift either for themselves or for their friends. This effect is mediated by increased psychological ownership towards the gift through customization; 3) experiential framing of marketing messages influence consumers’ psychological ownership positively towards the advertised product, which in turn generates greater anticipated happiness. Theoretically, this dissertation contributes to the literature by providing an enhanced understanding of consumer happiness by uncovering the role of psychological ownership in the buying process. Practically, the study will help marketers make their products/services as a better candidate for the target of psychological ownership through message design and user experience design. The research on psychological ownership in consumer well-being is still in infancy. Future research should examine the effect of psychological ownership on sustainable consumer behaviors including reducing overconsumption, encouraging recycling, and promoting sharing economy as ways to enhance well-being.
This book shares the theoretical advancements that have been made regarding psychological ownership since the development of the construct and specifically the practical applications within multi-cultural and cross-cultural environments. Enriched by empirical data and case studies by subject specialists in the field, this book serves as a cutting-edge benchmark for human resource management specialists, industrial psychologists, as well as students in positive organizational psychology and professionals in other fields. This book follows an in-depth view of the most recent research trends in psychological ownership. Offering practical tools of how the psychological ownership of employees could be developed in the workplace to not only enhance the performance of organisations, but to increase the commitment of employees and influence the intentions of skilled employees to remain with their organisations.
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Psychological ownership as a phenomenon and construct attracts an increasing number of scholars in a variety of fields. This volume presents a comprehensive and up-to-date review of the psychological ownership literature with particular attention paid to the theory, research evidence, and comments on managerial applications. the authors address key elements that examine an employee's ownership feelings for his or her employing organization. the chapters address, among others, the following themes: the meaning of psychological ownership, the genesis of ownership feelings, the experiences and paths down which people travel that give rise to experiences of ownership, and the consequences (the personal and work outcomes) that stem from the sense of ownership. While the majority of the book is focused on feelings of ownership that exist at the individual-level, the authors introduce the construct of collective psychological ownership as well. This work acknowledges that teamwork has become increasingly commonplace in organizations and that like individuals, teams can come to a collective sense of ownership for a variety of targets within their work environment. the book closes by drawing upon the existing science of psychological ownership to provide a perspective on its applied (managerial) implications. This book will make a noteworthy addition to scholars' libraries: university libraries will also value it among their collections. Students of organizational psychology, management, organizational behavior, sociology and communication and their professors will find much of interest here.
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.
Companies are increasingly incorporating empowerment into their brand websites (e.g., IKEA’s “Ideas” website), as a strategy to create a competitive advantage. Despite its growing popularity, research on empowerment strategy is at a nascent stage; many issues remain unaddressed. The current research develops a framework to explain how empowerment strategies produce favorable outcomes (i.e., customer evaluation of the end product). Specifically, this dissertation examines (a) how different empowerment strategies (i.e., empowerment-to-create, empowerment-to-select, non-empowerment) have varying effects on consumer responses; (b) how a contextual factor (brand type) moderates the effects of empowerment strategies on consumer responses; (c) how an individual factor (self-brand connection) as a moderator affects interactions between empowerment strategies, brand type and consumer responses; and (d) whether psychological ownership mediates the effectiveness of empowerment strategies. Two experimental studies test the hypotheses. Study 1 shows that the higher the level of empowerment in an empowerment strategy, the more favorable the responses to the strategy. That is, the empowerment-to-create strategy was most effective in increasing product attitude and perceived product quality compared to empowerment-to-select, followed by non-empowerment strategies. Further, empowerment strategies increase product attitude and perceived product quality by heightening a sense of ownership of the product, confirming psychological ownership as a mediator in the empowerment strategy effect. Study 2 shows that the relationship between empowerment strategies and product attitude is moderated by fashion brand type (luxury vs. mass-market). For a luxury brand, an empowerment-to-create strategy led to greater product attitude values than empowerment-to-select, followed by non-empowerment strategies. However, the brand type did not moderate the relationship between empowerment strategies and perceived product quality. The self-brand connection also did not moderate the interactive relationship between empowerment strategies and product attitudes and perceived product quality. This study contributes to the empowerment strategy literature and psychological ownership theory by elucidating how a brand’s empowerment strategy affects consumer product evaluation within the product development process. This study offers practical solutions for retailers to enable them to translate consumer needs into actionable product engagements within their marketing programs.