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This classic is organized as follows: I. The Matter in Hand II. Propaganda Organization III. War Guilt and War Aims IV. Satanism V. The Illusion of Victory VI. Preserving Friendship VII. Demoralizing the Enemy VIII. Conditions and Methods of Propaganda: A Summary IX. The Results of Propaganda
Reprint of an ed. published in New York in 1938 by Peter Smith.
"Professor Lasswell has made a most important contribution to the study of war. Basing his essay upon the thesis that modern war must be fought on three fronts, the military, the economic and the propagandist, he has given a comprehensive account of the direction of the third front in the World War. His bibliography is extensive, including more than a hundred books and articles of recent date upon the specific propaganda of the World War, or in general discussion of public opinion inspired by it." (New Republic, 1927) Harold D. Lasswell's thesis offers a general theory of the strategy and role of propaganda within a military campaign. While the examples focus on the First World War, the principles and patterns carry over to modern day warfare, politics, business, and social movements. We undergo a constant barrage of overt and covert propaganda, which can only be effectively countered by recognizing it and understanding its function. This well-written book is both objective and discerning while explaining how and why propaganda works. This reprint includes two supplemental papers, "Propaganda behind the lines," by Maj. C. J. C. Street, and "Control of propaganda as a psychological problem," by Prof. Edward K. Strong, Jr., both referenced in Lasswell's text.
Propaganda Techniques is a book designed to illustrate several of the many ways politicians, advertising writers and countless promoters try to control our thoughts. The readers of this book will become more aware of the countless and subtle ways in which they are being manipulated every day. Although initially this book was intended for use by teachers and students, I soon realized it would be useful for people in many other fields. Journalists, business people, sales people, police, counselors, advertisers, politicians, medical personnel and lawyers are just a few of the groups that would find this book useful. General readers would also find it stimulating and provocative. The eighty-nine selected techniques explained in the book are divided into seven sections; Faulty Logic Diversion and Evasion Appealing to the Emotions Using Falsehoods and Trickery Playing on Human Behavioral Tendencies, Mental Capacities and Processes Speaking or Writing Styles Reason or Common Sense The exercises at the end of the book will help the reader gain practice in using the propaganda techniques. The first exercise is for simplification of a persuasive message. A complex message loses effectiveness because most people lack the stamina to wade through a great deal of information to get to the point. The exercise for simplification calls for writing a summary of the Declaration of Independence so that the document will be reduced to a few paragraphs while maintaining the perceived intent of the author. This work should be very useful to all those trying to develop critical thinking skills.
During World War II, the UK government created the Central Office of Information to act as the country s marketing and communications agency. In these desperate times, the Office produced steady streams of propaganda for the home front, for the colonies and for dissemination through occupied countries. In addition to patriotic material encouraging Britons to maintain a stiff upper lip, thousands of postcards, leaflets, posters, booklets and other promotional materials were dropped from aircraft over occupied countries in World War II. In 2000, the master set of copies was deposited with the British Library, making an enormous collection of great social and historical significance available to the public for the first time."
In the early 1990s, false reports of Iraqi soldiers in Kuwait allowing premature infants to die by removing them from their incubators helped to justify the Persian Gulf War, just as spurious reports of weapons of mass destruction later undergirded support for the Iraq War in 2003. In The Discourse of Propaganda, John Oddo examines these and other such cases to show how successful wartime propaganda functions as a discursive process. Oddo argues that propaganda is more than just misleading rhetoric generated by one person or group; it is an elaborate process that relies on recontextualization, ideally on a massive scale, to keep it alive and effective. In a series of case studies, he analyzes both textual and visual rhetoric as well as the social and material conditions that allow them to circulate, tracing how instances of propaganda are constructed, performed, and repeated in diverse contexts, such as speeches, news reports, and popular, everyday discourse. By revealing the agents, (inter)texts, and cultural practices involved in propaganda campaigns, The Discourse of Propaganda shines much-needed light on the topic and challenges its readers to consider the complicated processes that allow propaganda to flourish. This book will appeal not only to scholars of rhetoric and propaganda but also to those interested in unfolding the machinations motivating America’s recent military interventions.
Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.