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Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.
'Get Smart' About Your Chosen Business Venture!This book contains the detailed content and out-of-the-box ideas to launch a successful Environmental Consulting Company. This Business Plan book provides the updated relevant content needed to become much more knowledgeable about starting a profitable Environmental Consultancy. The fill-in-the-blank template format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas and detailed marketing plan, presented for your specific type of business, that will put you on the road to success. This book features in-depth descriptions of a wide range of innovative products and services, and a comprehensive marketing plan that has been customized for your specific business. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Current Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, Financial Statement Forms and Alternative Financing Options. If your goal is to obtain the business knowledge, industry education and original ideas that will improve your chances for success in an environmental consulting business... then this book was specifically written for you.
Serves as a guide for United States exporters.
USBE/HE Professional Edition is a bi-annual publication devoted to engineering, science and technology and to promoting opportunities in those fields for Black and Hispanic Americans.