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Producing for the Web is a clear and practical guide to the planning, setting up and management of a web site. It gives readers a comprehensive overview of the current technologies available for on-line communications and shows how to use then for maximum effect when planning a web site. Producing for the Web sets out the practical toolkit that a web producer will require to create their site, from web and image editors to information processing and programme applications. Supported by a regularly updated and comprehensive web site, Producing for the Web includes: * an introduction to the Internet and the World Wide Web * illustrated examples of good page design and site content * on-line support, tutorials and information on latest technologies * advice on content, maintenance and how to use sites effectively * how best to maximise available programmes and applications * tips on writing and style * a discussion about ethics and regulation * an extensive list of resources and Internet terminology.
Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.
Praise for the previous edition: 'Gives an excellent insight into the main issues of creating a website and offers a good foundation of knowledge.' – i.net Producing for Web 2.0 is a clear and practical guide to the planning, set up and management of a website in web 2.0. It gives readers an overview of the current technologies available for online communications and shows how to use them for maximum effect when planning a website. Producing for Web 2.0 sets out the practical toolkit needed for web design and content management. It is supported by a regularly updated and comprehensive Companion Website at: www.producingforweb2.com where readers can see examples of programming and demonstrations of concepts discussed in the book, as well as trying things out themselves. Producing for Web 2.0 includes: illustrated examples of good design and content advice on content, maintenance and how to use sites effectively tips on using multimedia, including video, audio, flash, and images a chapter on ethics and internet regulations for journalists and writers tutorials for the main applications used in website design step by step guides to difficult areas with screenshots guides to good practice for all those involved in publishing news online.
Web Production for Writers and Journalists is a clear and practical guide to planning, setting up and managing a website. Supported by a regularly updated and comprehensive website at www.producing.routledge.com, the book includes: *illustrated examples of good page design and site content *online support tutorials and information at www.producing.routledge.com *advice on content, maintenance, and how to use sites effectively *an extensive list of resources and Internet terminology. Now written specifically for journalists and writers, the second edition includes: *a comprehensive section on how ethics and regulation affect web producers *tutorials for the main applications used by web producers today *information on incorporating Flash and video into a website *guides to good practice for students of journalism, broadcasting and media studies.
Web designers are no longer just web designers. To create a successful web product that's as large as Etsy, Facebook, Twitter, or Pinterest-or even as small as a tiny app-you need to know more than just HTML and CSS. You need to understand how to create meaningful online experiences so that users want to come back again and again. In other words, you have to stop thinking like a web designer or a visual designer or a UX designer or an interaction designer and start thinking like a product designer. In this breakthrough introduction to modern product design, Etsy Creative Director Randy Hunt explains the skills, processes, types of tools, and recommended workflows for creating world-class web products. After reading this book, you'll have a complete understanding of what product design really is and you'll be equipped with the best practices necessary for building your own successful online products.
Gain a thorough understanding of the nuanced and multidimensional role producers play in television and emerging media today to harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field. Producing for TV and New Media, Fourth edition is your guide to avoiding the obstacles and pitfalls commonly encountered by new and aspiring producers. This fourth edition has been updated to include: "Focus on Emerging Media" sections that highlight emerging media, web video, mobile format media and streaming media Sample production forms and contracts Review questions accompanying each interview and chapter Interviews with industry professionals that offer practical insight into cutting-edge developments in television and emerging media production Fresh analysis of emerging media technologies and streaming media markets Written especially for new and aspiring producers with an insight that simply cannot be found in any other book, this new edition of a text used by professors and professionals alike is an indispensable resource for anyone looking to find success as a television or emerging media producer.
Television shows, feature films, live sporting events - just about anything can be watched on phones, computers, tablets and a host of devices. As the new media marketplace continues to expand, so does demand for original content and opportunities for filmmakers. Online distributors such as Youtube, Hulu and Funny or Die are interested in aquiring web series that attract audiences and appeal to advertisers. Finally there is a book which provides advice and expertise to help readers create their own original, successful online series, and then market it.
Do you want to build web pages but have no prior experience? This friendly guide is the perfect place to start. You’ll begin at square one, learning how the web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multicolumn pages that adapt for mobile devices. Each chapter provides exercises to help you learn various techniques and short quizzes to make sure you understand key concepts. This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels. It is simple and clear enough for beginners, yet thorough enough to be a useful reference for experienced developers keeping their skills up to date. Build HTML pages with text, links, images, tables, and forms Use style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effects Learn how JavaScript works and why the language is so important in web design Create and optimize web images so they’ll download as quickly as possible NEW! Use CSS Flexbox and Grid for sophisticated and flexible page layout NEW! Learn the ins and outs of Responsive Web Design to make web pages look great on all devices NEW! Become familiar with the command line, Git, and other tools in the modern web developer’s toolkit NEW! Get to know the super-powers of SVG graphics