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Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
This book offers a new framework that facilitates the development of more intelligent systems and methods for data analysis and international information sharing, such as the use of satellite imaging and geospatial data to predict changes in weather conditions and shifts in water levels, and to assess the extent of the forest cover remaining on Earth that is visible from space. It brings together the many aspects of science and technology, as well as formula and analytical approaches required for more informed decision-making. It also highlights the vital importance of understanding the technological, economic and social dimensions of environmental projects that have short-term results and long-term impacts. It is unique in that it clearly distinguishes between environmental project management (EnvPM) and green project management (GreenPM), and presents an amalgamation of environmental management and project management concepts, using geospatial methods to form an EnvPM concept. The book sets a benchmark for the professionalism with which environmental projects should be planned, executed, monitored, assessed and delivered. While primarily intended for professionals responsible for the management of environmental projects or interested in improving the overall efficiency of such projects, it is also a useful handbook for managers in the private, public and non-for-profit sectors. It is a valuable resource for students at both undergraduate and master’s levels and an indispensable guide for anyone wanting to develop their skills in modern project management, environmental management and geospatial techniques. ``We are the first generation to feel the impact of climate change, and the last generation that can do something about it.'' US President Obama's address to the United Nations on Climate Change and Global warming (2015) hison: This book provides an in-depth, well-researched and science-based approach to applying key project-management and spatial tools and practices in environmental projects. An important read for leaders considering projects that balance social-economic growth against minimising its ill-effects on Planet Earth. - Todd Hutchison, Global Chairman of Peopleistic group.
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Projects continue to grow larger, increasingly strategic, and more complex, with greater collaboration, instant feedback, specialization, and an ever-expanding list of stakeholders. Now more than ever, effective project management is critical for the success of any deliverable, and the demand for qualified Project Managers has leapt into nearly all sectors. Project Management provides a robust grounding in essentials of the field using a managerial approach to both fundamental concepts and real-world practice. Designed for business students, this text follows the project life cycle from beginning to end to demonstrate what successful project management looks like on the ground. Expert discussion details specific techniques and applications, while guiding students through the diverse skill set required to select, initiate, execute, and evaluate today's projects. Insightful coverage of change management provides clear guidance on handling the organizational, interpersonal, economic, and technical glitches that can derail any project, while in-depth cases and real-world examples illustrate essential concepts in action.
Papers on the use of computer-aided design, robotics, computer graphics, control systems and expert systems, in offshore engineering, including drilling platforms and pipelines, in Arctic ocean conditions.
Reprints and five new papers present a top-down view of the subject. Covers software engineering and SE project management planning, organizing, staffing, directing, and controlling a SE project. No index. Annotation copyright Book News, Inc. Portland, Or.