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Colors are so universally used that every designer should consider when designing. They are so important that they to some degree decide the overall design. This book introduces two systems of printing colors--CMYK and PMS--in a plain way, explaining how they are produced and the principles behind them with texts and illustrations. Meanwhile, it showcases a substantial selection of projects for reader's well-rounded understanding of printing colors and their functions.
Due to demand Computer Color has been revised and expanded and now features 14,000 more process colours. A perforated card is included to facilitate matching colours and the book is spiral-bound for ease of use.
The principles of color - Color correction, manipulation, and proofing systems - Color images - Color management - Resolution - Color in print: getting the results you want - Working with your printer - Colorful words from the pressroom - Digital printers - Color on the web - Type - Paper - Workflow - Binding and finishing.
Two-Color Graphics is the latest installment in Rockport's series that includes Minimal Graphics, Touch Graphics, Large Graphics, Small Graphics, and Color Graphics. Two-color graphics offer a range of effects from somber and elegant to edgy and bold. More importantly, they're inexpensive to print, which perhaps explains why two-color printing is so widely used. Despite its popularity, however, two-color printing has a stigma of looking cheap compared to four-color pieces. This book puts that myth to rest by showing how dynamic effects can be achieved with simple, inexpensive two-color printing. Besides its simplicity, it has a style all its own, which can convey sophistication, elegance, and integrity. Included is a "color finder" section designed to show readers a variety of color combinations for various projects. Each featured project is also shown in thumbnail size in 15 to 20 different two-color combinations.
This is the go-to guide for designers as it outlines and details the essential color design skills needed to create successful, meaningful, and aesthetically compelling designs. Along with hands-on projects, it offers unique insights into strategy and business when working in the real world with real clients. Color Works starts with basic information on color practices and fundamentals, and then delves more deeply into theory and application on a project-by-project basis. Illustrated with real-world projects and case studies, this book offers a behind-the-scenes take on the design process and the necessary steps to go from concept to final outcome, including the challenges encountered along the way.
Color is an essential factor in design, considering that it has a significant impact on the performance of the brand's communication, marketing, and sales. The color should not be chosen just because we like it or because we think it looks good since these are subjective values. There must be research on their meanings and associations, always remembering that they depend on cultural perceptions and that it is, therefore, important to know the audience we are working for. We often face the situation of not knowing which colors to choose for each of our designs due to the lack of knowledge about color theory and psychology. Unfortunately, the internet is full of inaccurate information. Still, in this e-book, we have addressed these topics correctly, so the color selection process for each of your projects become an easy task.
1000's of colour combinations.
A revered classic of American design delights anew with the freshness and ingenuity of its approach Bradbury Thompson (1911-1995) remains one of the most admired and influential graphic designers of the twentieth century, having trained a generation of design students while on the faculty of the Yale School of Art for more than thirty years. The art director of Mademoiselle and design director of Art News and Art News Annual in the decades after World War II, Thompson was also a distinguished designer of limited-edition books, postage stamps, rationalized alphabets, corporate identification programs, trademarks, and sacred works (most notably the Washburn College Bible). Thompson also designed more than sixty issues of Westvaco Inspirations, a magazine that was published by the Westvaco Corporation and distributed to thousands of printers, designers, and teachers to show the range and versatility of printing papers. Thompson was especially revered for his ability to adapt classic typography for the modern world. Bradbury Thompson: The Art of Graphic Design is a landmark in the history of fine bookmaking. First published by Yale University Press in 1988 and designed by Thompson himself, it was praised by the New York Times as a book in which "art and design are gloriously and daringly mixed." Original texts by the author and other notable designers, critics, and art historians, including J. Carter Brown, Alvin Eisenman, and Steven Heller, explore Thompson's methods and design philosophy, and a newly commissioned afterword by Jessica Helfand attests to the enduring importance of his work. Both a retrospective and a manifesto, the book surveys Thompson's timeless contributions to American graphic design, including his experimental work and his work in magazines, typography, books, simplified alphabets, and contemporary postage stamps. Published for the first time in paperback, this classic text is now available for a new generation of designers and students.
"Multimedia Computing" is a comprehensive guide that explores the fascinating world of digital media through the lens of computing. This book provides an in-depth understanding of multimedia technologies, including audio, video, image processing, and computer graphics. Readers will learn about the underlying concepts, algorithms, and techniques used to create and manipulate multimedia content. The book also covers topics such as multimedia databases, multimedia networking, and multimedia applications, providing a holistic view of the field. Whether you're a student, researcher, or industry professional, this book is an essential resource for anyone interested in multimedia computing and its applications.