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True Storytelling is a new method of studying, planning, facilitating, ensuring, implementing and evaluating ethical and sustainable changes in companies, organizations and societies. True Storytelling is both a method with seven principles and a mindset to help managers and researchers to work with change. True Storytelling stresses that we need to balance the resources of the Earth, our wellbeing and the economy when we are dealing with change. It is not only a book about how to prevent climate change, it is also a book about how we can navigate through crisis, create less stress and achieve better life in organizations and in society as a whole. You will learn how to create innovative start-ups with a purpose and fund money for sustainable projects and good ideas. The book combines practical cases, interviews with managers and CEOs, theory and philosophy to define the method and to teach the Seven True Storytelling Principles: 1 You yourself must be true and prepare the energy and effort for a sustainable future 2 True storytelling makes spaces that respect the stories already there 3 You must create stories with a clear plot, creating direction and helping people prioritize 4 You must have timing 5 You must be able to help stories on their way and be open to experiment 6 You must consider staging, including scenography and artefacts 7 You must reflect on the stories and how they create value This book is a guide to implementing these core principles to boost leadership practices, create a storytelling culture and staff buy-in. The method is also useful as an analytical tool for organizations, managers and consultants in order to prepare, plan and execute the implementation of strategies. It is valuable reading for researchers and students at master level as well as leaders and consultants in charge of ethical and sustainable changes.
The new, Third Edition of this successful text covers the basic theory of integration in a clear, well-organized manner. The authors present an imaginative and highly practical synthesis of the "Daniell method" and the measure theoretic approach. It is the ideal text for undergraduate and first-year graduate courses in real analysis. This edition offers a new chapter on Hilbert Spaces and integrates over 150 new exercises. New and varied examples are included for each chapter. Students will be challenged by the more than 600 exercises. Topics are treated rigorously, illustrated by examples, and offer a clear connection between real and functional analysis. This text can be used in combination with the authors' Problems in Real Analysis, 2nd Edition, also published by Academic Press, which offers complete solutions to all exercises in the Principles text. Key Features: * Gives a unique presentation of integration theory * Over 150 new exercises integrated throughout the text * Presents a new chapter on Hilbert Spaces * Provides a rigorous introduction to measure theory * Illustrated with new and varied examples in each chapter * Introduces topological ideas in a friendly manner * Offers a clear connection between real analysis and functional analysis * Includes brief biographies of mathematicians "All in all, this is a beautiful selection and a masterfully balanced presentation of the fundamentals of contemporary measure and integration theory which can be grasped easily by the student." --J. Lorenz in Zentralblatt für Mathematik "...a clear and precise treatment of the subject. There are many exercises of varying degrees of difficulty. I highly recommend this book for classroom use." --CASPAR GOFFMAN, Department of Mathematics, Purdue University
Through a multi-methodology approach, Principles and Methods of Social Research, Fourth Edition covers the latest research techniques and designs and guides readers toward the design and conduct of social research from the ground up. Applauded for its comprehensive coverage, the breadth and depth of content of this new edition is unparalleled. Explained with updated applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters cover topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. The book has chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis to cover these essential methodologies. Notable features include an emphasis on understanding the principles that govern the use of a method to facilitate the researcher’s choice of the best technique for a given situation; use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs; and coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly. The new edition features: Increased attention to the distinction between conceptual replication and exact replication and how each contributes to cumulative science. Updated research examples that clarify the operation of various research design operations. More learning tools including more explanation of the basic concepts, more research examples, and more tables and figures, such as additional illustrations to include internet content like social media. Extensive revisions and expansions of all chapters. A fuller discussion of the dangers of unethical treatment to research participants. Principles and Methods of Social Research, Fourth Edition is intended for graduate or advanced undergraduate courses in research methods in psychology, communication, sociology, education, public health, and marketing, and further appeals to researchers in various fields of social research, such as social psychology and communication.
This single volume provides a comprehensive introduction and explanation of both the theory and practice of 'Planar Near-Field Antenna Measurement' from its basic postulates and assumptions, to the intricacies of its deployment in complex and demanding measurement scenarios. To do this the book initially examines the properties of antennas that allow them to enhance the free space interaction of electronic systems and this leads into a full description of the theory of 'Planar Near-Field Scanning'.
This is a graduate text introducing the fundamentals of measure theory and integration theory, which is the foundation of modern real analysis. The text focuses first on the concrete setting of Lebesgue measure and the Lebesgue integral (which in turn is motivated by the more classical concepts of Jordan measure and the Riemann integral), before moving on to abstract measure and integration theory, including the standard convergence theorems, Fubini's theorem, and the Carathéodory extension theorem. Classical differentiation theorems, such as the Lebesgue and Rademacher differentiation theorems, are also covered, as are connections with probability theory. The material is intended to cover a quarter or semester's worth of material for a first graduate course in real analysis. There is an emphasis in the text on tying together the abstract and the concrete sides of the subject, using the latter to illustrate and motivate the former. The central role of key principles (such as Littlewood's three principles) as providing guiding intuition to the subject is also emphasized. There are a large number of exercises throughout that develop key aspects of the theory, and are thus an integral component of the text. As a supplementary section, a discussion of general problem-solving strategies in analysis is also given. The last three sections discuss optional topics related to the main matter of the book.
If there is any one author in the history of moral thought who has come to be associated with the idea of natural law, it is Saint Thomas Aquinas. Many things have been written about Aquinas’s natural law teaching, and from many different perspectives. The aim of this book is to help see it from his own perspective. That is why the focus is metaphysical. Aquinas’s whole moral doctrine is laden with metaphysics, and his natural law teaching especially so, because it is all about first principles. The book centers on how Aquinas thinks the first principles of practical reason, which for him are what make up natural law, function as laws. It is a controversial question, and the book engages a variety of readers of Aquinas, including Francisco Suárez, Jacques Maritain, prominent analytical philosophers, Straussians, and the initiators of the New Natural Law theory. Among the issues addressed are the relation between natural law and natural inclination, how far natural law depends on knowledge of human nature, what its obligatory force consists in, and, above all, how it is related to what for Aquinas is the first principle of all being, the divine will.
You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future. That's where this groundbreaking marketing guide comes into play. From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.
A ground shaking exposé on the failure of popular cyber risk management methods How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current "risk management" practices, and offers a series of improvement techniques that help you fill the holes and ramp up security. In his bestselling book How to Measure Anything, author Douglas W. Hubbard opened the business world's eyes to the critical need for better measurement. This book expands upon that premise and draws from The Failure of Risk Management to sound the alarm in the cybersecurity realm. Some of the field's premier risk management approaches actually create more risk than they mitigate, and questionable methods have been duplicated across industries and embedded in the products accepted as gospel. This book sheds light on these blatant risks, and provides alternate techniques that can help improve your current situation. You'll also learn which approaches are too risky to save, and are actually more damaging than a total lack of any security. Dangerous risk management methods abound; there is no industry more critically in need of solutions than cybersecurity. This book provides solutions where they exist, and advises when to change tracks entirely. Discover the shortcomings of cybersecurity's "best practices" Learn which risk management approaches actually create risk Improve your current practices with practical alterations Learn which methods are beyond saving, and worse than doing nothing Insightful and enlightening, this book will inspire a closer examination of your company's own risk management practices in the context of cybersecurity. The end goal is airtight data protection, so finding cracks in the vault is a positive thing—as long as you get there before the bad guys do. How to Measure Anything in Cybersecurity Risk is your guide to more robust protection through better quantitative processes, approaches, and techniques.
In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.