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Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers’ social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.
“A beautifully illustrated reference book covers the origins, ecology and history of popular garden plants.” —Shelf Awareness The oldest rose fossil was found in Colorado and dates to 35 million years ago. Marigolds, infamous for their ability to self-seed, are named for an Etruscan god who sprang from a ploughed field. And daffodils—an icon of spring—were introduced to Britain by the Romans more than 2,000 years ago. Every garden plant has an origination story, and Garden Flora, by noted garden designer Noel Kingsbury, shares them in a beautifully compelling way. This lushly illustrated survey of 133 of the most commonly grown plants explains where each plant came from and the journey it took into home gardens. Kingsbury tells intriguing tales of the most important plant hunters, breeders, and gardeners throughout history, and explores the unexpected ways plants have been used. Richly illustrated with an eclectic mix of new and historical photos, botanical art, and vintage seed packets and catalogs, Garden Flora is a must-have reference for every gardener and plant lover.
«Таинственный сад» – любимая классика для читателей всех возрастов, жемчужина творчества Фрэнсис Ходжсон Бернетт, роман о заново открытой радости жизни и магии силы. Мэри Леннокс, жестокое и испорченное дитя высшего света, потеряв родителей в Индии, возвращается в Англию, на воспитание к дяде-затворнику в его поместье. Однако дядя находится в постоянных отъездах, и Мэри начинает исследовать округу, в ходе чего делает много открытий, в том числе находит удивительный маленький сад, огороженный стеной, вход в который почему-то запрещен. Отыскав ключ и потайную дверцу, девочка попадает внутрь. Но чьи тайны хранит этот загадочный садик? И нужно ли знать то, что находится под запретом?.. Впрочем, это не единственный секрет в поместье...
First published in 1926, this is the fascinating account of plant-hunter and explorer Frank Kingdon Ward's most important epedition. Kenneth Cox, Kenneth Storm, Jr., and Ian Baker have spent the last fifteen years retracing Ward's route.
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