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The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
This publication is about winning in combat. Winning requires many things: excellence in techniques, an appreciation of the enemy, exemplary leadership, battlefield judgment, and focused combat power. Yet these factors by themselves do not ensure success in battle. Many armies, both winners and losers, have possessed many or all of these attributes. When we examine closely the differences between victor and vanquished, we draw one conclusion. Success went to the armies whose leaders, senior and junior, could best focus their efforts-their skills and their resources-toward a decisive end. Their success arose not merely from excellence in techniques, procedures, and material but from their leaders' abilities to uniquely and effectively combine them. Winning in combat depends upon tactical leaders who can think creatively and act decisively.
Disha’s ‘Mission IAS’ is acclaimed as one of the most authoritative and comprehensive books of high-quality reference materials to understand the pattern, syllabus, level & Scope of IAS exam and to devise a strategy to prepare and crack the exam. The Main features of the thoroughly Revised & Updated 2nd edition book are -- • Exclusively designed to cater to the aspirants of IAS - Prelims & Main Exam. • Covers exam patterns of CSAT (Prelims & Main - English, GS & optional subjects) as well as Interview. • Covers service profile -- recruitment, training, functions, promotions, designations, remunerations of ‘All India Services’ & ‘Central Civil Service’ -Group ‘A’ & ‘B’ under UPSC -- Civil Service Exams like IAS, IPS, IFS, IRS, etc. • Infographics, bar charts and data in tabular form facilitating information quickly and clearly. • Language is lucid making problem-solving fun to candidates of diverse backgrounds. • Keeping the whole coverage of the book in accordance with the syllabus and pattern of the exam, it will act as a standard reference and preparation material for all the needs of aspirants of CSAT. • Preparation material is in line with the analysis of Previous Years' Exams Papers which will help aspirants know the trend of the questions and the difficulty level of the same.