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Build Next-Generation In-Database Predictive Analytics Applications with Oracle Data Miner “If you have an Oracle Database and want to leverage that data to discover new insights, make predictions, and generate actionable insights, this book is a must read for you! In Predictive Analytics Using Oracle Data Miner: Develop & Use Oracle Data Mining Models in Oracle Data Miner, SQL & PL/SQL, Brendan Tierney, Oracle ACE Director and data mining expert, guides you through the basic concepts of data mining and offers step-by-step instructions for solving data-driven problems using SQL Developer’s Oracle Data Mining extension. Brendan takes it full circle by showing you how to deploy advanced analytical methodologies and predictive models immediately into enterprise-wide production environments using the in-database SQL and PL/SQL functionality. Definitely a must read for any Oracle data professional!” --Charlie Berger, Senior Director Product Management, Oracle Data Mining and Advanced Analytics Perform in-database data mining to unlock hidden insights in data. Written by an Oracle ACE Director, Predictive Analytics Using Oracle Data Miner shows you how to use this powerful tool to create and deploy advanced data mining models. Covering topics for the data scientist, Oracle developer, and Oracle database administrator, this Oracle Press guide shows you how to get started with Oracle Data Miner and build Oracle Data Miner models using SQL and PL/SQL packages. You'll get best practices for integrating your Oracle Data Miner models into applications to automate the discovery and distribution of business intelligence predictions throughout the enterprise. Install and configure Oracle Data Miner for Oracle Database 11g Release 11.2 and Oracle Database 12c Create Oracle Data Miner projects and workflows Prepare data for data mining Develop data mining models using association rule analysis, classification, clustering, regression, and anomaly detection Use data dictionary views and prepare your data using in-database transformations Build and use data mining models using SQL and PL/SQL packages Migrate your Oracle Data Miner models, integrate them into dashboards and applications, and run them in parallel Build transient data mining models with the Predictive Queries feature in Oracle Database 12c
Automate the predictive analytics process using Oracle Data Miner and Oracle R Enterprise. This book talks about how both these technologies can provide a framework for in-database predictive analytics. You'll see a unified architecture and embedded workflow to automate various analytics steps such as data preprocessing, model creation, and storing final model output to tables. You'll take a deep dive into various statistical models commonly used in businesses and how they can be automated for predictive analytics using various SQL, PLSQL, ORE, ODM, and native R packages. You'll get to know various options available in the ODM workflow for driving automation. Also, you'll get an understanding of various ways to integrate ODM packages, ORE, and native R packages using PLSQL for automating the processes. Data Science Automation Using Oracle Data Miner and Oracle R Enterprise starts with an introduction to business analytics, covering why automation is necessary and the level of complexity in automation at each analytic stage. Then, it focuses on how predictive analytics can be automated by using Oracle Data Miner and Oracle R Enterprise. Also, it explains when and why ODM and ORE are to be used together for automation. The subsequent chapters detail various statistical processes used for predictive analytics such as calculating attribute importance, clustering methods, regression analysis, classification techniques, ensemble models, and neural networks. In these chapters you will also get to understand the automation processes for each of these statistical processes using ODM and ORE along with their application in a real-life business use case. What you'll learn Discover the functionality of Oracle Data Miner and Oracle R Enterprise Gain methods to perform in-database predictive analytics Use Oracle's SQL and PLSQL APIs for building analytical solutions Acquire knowledge of common and widely-used business statistical analysis techniques Who this book is for IT executives, BI architects, Oracle architects and developers, R users and statisticians.
Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics: Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant, with exclusive password-protected instructor content Data Mining and Predictive Analytics will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives.
Put Predictive Analytics into ActionLearn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, business intelligence and data warehousing professionals and for anyone who wants to learn Data Mining.You’ll be able to:1. Gain the necessary knowledge of different data mining techniques, so that you can select the right technique for a given data problem and create a general purpose analytics process.2. Get up and running fast with more than two dozen commonly used powerful algorithms for predictive analytics using practical use cases.3. Implement a simple step-by-step process for predicting an outcome or discovering hidden relationships from the data using RapidMiner, an open source GUI based data mining tool Predictive analytics and Data Mining techniques covered: Exploratory Data Analysis, Visualization, Decision trees, Rule induction, k-Nearest Neighbors, Naïve Bayesian, Artificial Neural Networks, Support Vector machines, Ensemble models, Bagging, Boosting, Random Forests, Linear regression, Logistic regression, Association analysis using Apriori and FP Growth, K-Means clustering, Density based clustering, Self Organizing Maps, Text Mining, Time series forecasting, Anomaly detection and Feature selection. Implementation files can be downloaded from the book companion site at www.LearnPredictiveAnalytics.com Demystifies data mining concepts with easy to understand language Shows how to get up and running fast with 20 commonly used powerful techniques for predictive analysis Explains the process of using open source RapidMiner tools Discusses a simple 5 step process for implementing algorithms that can be used for performing predictive analytics Includes practical use cases and examples
Master the Big Data Capabilities of Oracle R Enterprise Effectively manage your enterprise’s big data and keep complex processes running smoothly using the hands-on information contained in this Oracle Press guide. Oracle R Enterprise: Harnessing the Power of R in Oracle Database shows, step-by-step, how to create and execute large-scale predictive analytics and maintain superior performance. Discover how to explore and prepare your data, accurately model business processes, generate sophisticated graphics, and write and deploy powerful scripts. You will also find out how to effectively incorporate Oracle R Enterprise features in APEX applications, OBIEE dashboards, and Apache Hadoop systems. Learn to: • Install, configure, and administer Oracle R Enterprise • Establish connections and move data to the database • Create Oracle R Enterprise packages and functions • Use the R language to work with data in Oracle Database • Build models using ODM, ORE, and other algorithms • Develop and deploy R scripts and use the R script repository • Execute embedded R scripts and employ ORE SQL API functions • Map and manipulate data using Oracle R Advanced Analytics for Hadoop • Use ORE in Oracle Data Miner, OBIEE, and other applications
Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors. Written in clear, non-technical language, Predictive Analytics for Marketers contains case studies from the author's more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics can be used to successfully achieve a range of business purposes.
With many recent advances in data science, we have many more tools and techniques available for data analysts to extract information from data sets. This book will assist data analysts to move up from simple tools such as Excel for descriptive analytics to answer more sophisticated questions using machine learning. Most of the exercises use R and Python, but rather than focus on coding algorithms, the book employs interactive interfaces to these tools to perform the analysis. Using the CRISP-DM data mining standard, the early chapters cover conducting the preparatory steps in data mining: translating business information needs into framed analytical questions and data preparation. The Jamovi and the JASP interfaces are used with R and the Orange3 data mining interface with Python. Where appropriate, Voyant and other open-source programs are used for text analytics. The techniques covered in this book range from basic descriptive statistics, such as summarization and tabulation, to more sophisticated predictive techniques, such as linear and logistic regression, clustering, classification, and text analytics. Includes companion files with case study files, solution spreadsheets, data sets and charts, etc. from the book. FEATURES: Covers basic descriptive statistics, such as summarization and tabulation, to more sophisticated predictive techniques, such as linear and logistic regression, clustering, classification, and text analytics Uses R, Python, Jamovi and JASP interfaces, and the Orange3 data mining interface Includes companion files with the case study files from the book, solution spreadsheets, data sets, etc.
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Data Mining and Analytics provides a broad and interactive overview of a rapidly growing field. The exponentially increasing rate at which data is generated creates a corresponding need for professionals who can effectively handle its storage, analysis, and translation.