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The dates sector is an important business sector for Jordan because of its potential to contribute to Jordan's economic growth, to increase livelihoods for farmers and workers including women and to adhere to water efficient practices. It is important that Jordan positions this sector competitively among global direct and non-direct competitors. In this book, the reader will learn about the study to establish a market positioning strategy for Jordanian date products through conducting market, competition and trade analysis, identifying Jordan’s competitive advantage and unique selling propositions (USPs) in the date’s sector, performing demographic, geographic and behavioural segmentation of the date’s sector in Jordan, and establishing targeting, and positioning strategy for the sector.
Jordan Mineral & Mining Sector Investment and Business Guide - Strategic and Practical Information
Jordan Investment and Business Guide - Strategic and Practical Information
Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.
Jordan Investment and Business Guide Volume 1 Strategic and Practical Information
In an increasingly complex and fast-changing business environment, strategy is vital to outmaneuver competitors and lead organizations forward. This book presents 36 compelling case studies spanning diverse companies across industries, geographies and business models. Real-world examples bring strategy principles to life - how visionary leaders anticipated change, set bold directions and built capabilities to deliver results. From turnarounds at Starbucks and Adidas to global expansion by Indian motorcycle maker Bajaj Auto, these 35 cases illustrate how strategy must align with specific organizational contexts. While drawing upon core principles, there is no one-size-fits-all approach - only creative application and adaption. Case contexts range from startups like Airbnb to incumbents like IBM reshaping themselves for the future. Industries profiled include tech giants Microsoft and Apple, consumer firms Nike and Reliance Jio, entertainment powerhouses Netflix and Disney, and manufacturing leaders Amul and Tesla. Each chapter follows a structured analysis of strategic context, key choices, execution and impact. The rich learning journey equips readers with frameworks and judgment to formulate strategy tailored to their unique business challenges and objectives. An interconnected world demands strategic thinking integrating global insight, local understanding and technological foresight. This casebook provides a powerful toolkit to build enduring companies in the digital age based on customer insight, disruptive innovation, operational excellence and purposeful leadership.
Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth. The content has been fully revised and updated to reflect recent developments in the business environment and strategy research. Features of the text include: 10 chapters covering all the topics in a typical one-semester course. Concise and integrated treatment of strategy implementation focusing on strategy in practice. Integration of the not-for-profit sector. Opening and closing chapter case studies covering a range of real-world, global examples. Featured Example and Case Insight boxes throughout chapters to give an additional dimension to the subject matter. An extensive range of learning and teaching materials accompany this text including instructor manual, case teaching notes, test bank and PowerPoint slides, for instructors. Resources for students include self-test quizzes and glossary flashcards to check understanding.
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.