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This critical account of the American Girl brand explores what its books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American. Emilie Zaslow begins by tracing the development of American Girl and situates the company’s growth and popularity in a social history of girl power media culture. She then weaves analyses of the collection’s narrative and material representations with qualitative research on mothers and girls. Examining the dolls with both a critical eye and a fan’s curiosity, Zaslow raises questions about the values espoused by this iconic American brand.
Since the advent of the American toy industry, children’s cultural products have attempted to teach and sell ideas of American identity. By examining cultural products geared towards teaching children American history, Playing With History highlights the changes and constancies in depictions of the American story and ideals of citizenship over the last one hundred years. This book examines political and ideological messages sold to children throughout the twentieth century, tracing the messages conveyed by racist toy banks, early governmental interventions meant to protect the toy industry, influences and pressures surrounding Cold War stories of the western frontier, the fractures visible in the American story at a mid-century history themed amusement park. The study culminates in a look at the successes and limitations of the American Girl Company empire.
Introduction: Play -- Childhood and play in colonial America -- Domesticating children, 1800-1850 -- The arrival of toys, 1850-1900 -- The invasion of children's play culture, 1900-1950 -- The golden age, 1900-1950 -- The commercialization of children's play, 1950 to the present -- Children's play goes underground, 1950 to the present -- Conclusion
Which American Girl are you? Are you a Molly (a patriotic overachiever with a flair for drama)? Felicity (the original horse girl)? Kirsten (a cottagecore fan who seems immune to cholera), Samantha (a savior complex in a sailor suit), or Josefina (who dealt with grief by befriending a baby goat)? Have you ever wondered how Britney Spears or Michelle Kwan would answer that question? And why do we care so much which girl we are? Combining history, travelogue, and memoir, Dolls of Our Lives follows Allison Horrocks and Mary Mahoney on an unforgettable journey to the past as they delve into the origins of this iconic brand. Continuing the conversations that began on their podcast, they set out to answer the lingering questions that keep them up at night. What did American Girl inventor Pleasant Rowland hope to say to children with these dolls? Was girl power something that could be ordered from a catalogue, described by a magazine, or modeled in the plot lines of books? And how - and why - did this brand shape an entire generation? Through interviews with a legion of devoted doll lovers, a field trip to Colonial Williamsburg, a place that inspired Pleasant to create American Girl, and an exploration of their own (complicated) fandom, this is a deep dive into one of the 90s most coveted products - the American Girl doll.
Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. The haunted doll has long been a trope in horror movies, but like many fears, there is some truth at its heart. Dolls are possessed-by our aspirations. They're commonly used as a tool to teach mothering to young girls, but more often they are avatars of the idealized feminine self. (The word "doll" even acts as shorthand for a desirable woman.) They instruct girls what to strive for in society, reinforcing dominant patriarchal, heteronormative, white views around class, bodies, history, and celebrity, in insidious ways. Girls' dolls occupy the opposite space of boys' action figures, which represent masculinity, authority, warfare, and conflict. By analyzing dolls from 17th century Japanese Hinamatsuri festivals, to the '80s American Girl Dolls, and even to today's bitmoji, “Doll” reveals how the objects society encourages us to play with as girls shape the women we become. Object Lessons is published in partnership with an essay series in The Atlantic.
Memorable children's narratives immerse readers in imaginary worlds that bring them into the story. Some of these places have been constructed in the real world--like Pinocchio's Tuscany or Anne of Green Gables' Prince Edward Island--where visitors relive their favorite childhood tales. Theme parks like Walt Disney World and Harry Potter World use technology to engineer enchanting environments that reconnect visitors with beloved fictional settings and characters in new ways. This collection of new essays explores the imagined places we loved as kids, with a focus on the meaning of setting and its power to shape the way we view the world.
In Made to Play House, Miriam Formanek-Brunell traces the history of nineteenth- and twentieth-century dolls and explores the origins of the American toy industry's remarkably successful efforts to promote self fulfillment through maternity and materialism. She tells the fascinating story of how inventors, producers, entrepreneurs—many of whom were women—and little girls themselves created dolls which expressed various notions of female identity.