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This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
This book builds on the consolidated research field of Political Discourse Analysis and attempts to provide an introduction suitable for adoption amongst a readership wishing to understand some of the principles underlying such research, and above all to appreciate how the tools of discourse analysis might be applied to actual texts. It summarises some of the work that has been done in this field by authorities such as Halliday, Fairclough, Wodak, Chilton, Van Dijk, Martin, Van Leeuwen and others to provide the would-be analyst with practical ideas for their own research. Naturally, this would not be the first time that such a handbook or introductory reference book has been proposed. Fairclough himself recently produced one; however, his work, simply entitled Political Discourse Analysis, inevitably includes theoretical insights from his own research. The beginning analyst can, at times, experience a sense of bewilderment at the mass of theoretical writing in linguistics, in the search for some practical, usable tools. I explain a variety of such tools, demonstrating their usefulness in application to the analysis of a number of political speeches, from different historical periods and diverse social contexts. The author’s hope is that would-be students of political rhetoric, of whatever level and from a variety of research areas, will be able to pick up this book and find tools and techniques that will assist them in actual work on texts. Naturally, it is also hoped that they will be inspired to follow up the suggestions for further reading which they will find in the bibliography.
There were four strong contenders when the Republican party met in June of 1940 in Philadelphia to nominate its candidate for president: the crusading young attorney and rising Republican star Tom Dewey, solid members of the Republican establishment Robert Taft and Arthur Vandenberg, and dark horse Wendell Willkie, utilities executive, favorite of the literati and only very recently even a Republican. The leading Republican candidates campaigned as isolationists. The charismatic Willkie, newcomer and upstager, was a liberal interventionist, just as anti-Hitler as FDR. After five days of floor rallies, telegrams from across the country, multiple ballots, rousing speeches, backroom deals, terrifying international news, and, most of all, the relentless chanting of "We Want Willkie" from the gallery, Willkie walked away with the nomination. The story of how this happened — and of how essential his nomination would prove in allowing FDR to save Britain and prepare this country for entry into World War II — is all told in Charles Peters' Five Days in Philadelphia. As Peters shows, these five action-packed days and their improbable outcome were as important as the Battle of Britain in defeating the Nazis.