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Para-Interactivity and the Appeal of Television in the Digital Age focuses on broadcast television's attempts to transition from a mass medium to one which addresses viewers as potentially active participants in simulated interactive communication. It explores both the transformations and the continued popularity of television in an age of social media and competition from interactive digital media. It presents the concept of “para-interactivity,” which contains features or elements that echo interactive communication processes considered characteristic of digital media and participatory culture translated into television's language. This novel idea helps to understand contemporary television and identify current and traditional strategies it employs in order to survive in a changing media environment.
The use of interactive technology in the arts has changed the audience from viewer to participant and in doing so is transforming the nature of experience. From visual and sound art to performance and gaming, the boundaries of what is possible for creation, curating, production and distribution are continually extending. As a consequence, we need to reconsider the way in which these practices are evaluated. Interactive Experience in the Digital Age explores diverse ways of creating and evaluating interactive digital art through the eyes of the practitioners who are embedding evaluation in their creative process as a way of revealing and enhancing their practice. It draws on research methods from other disciplines such as interaction design, human-computer interaction and practice-based research more generally and adapts them to develop new strategies and techniques for how we reflect upon and assess value in the creation and experience of interactive art. With contributions from artists, scientists, curators, entrepreneurs and designers engaged in the creative arts, this book is an invaluable resource for both researchers and practitioners, working in this emerging field.
Proposing a conceptual framework for evaluating "hand-held" books, Dresang (information studies, Florida State U.) explains how books are changing along with developments in digital information and how librarians, teachers, and parents can recognize and use books to create connections for and among young people using digital concepts and designs that emphasize multilayered, nonlinear stories and information. Annotation copyrighted by Book News, Inc., Portland, OR
Drawing on cultural theory and interviews with fans, cast members and producers, this book places the reality TV trend within a broader social context, tracing its relationship to the development of a digitally enhanced, surveillance-based interactive economy and to a savvy mistrust of mediated reality in general. Surveying several successful reality TV formats, the book links the rehabilitation of 'Big Brother' to the increasingly important economic role played by the work of being watched. The author enlists critical social theory to examine how the appeal of 'the real' is deployed as a pervasive but false promise of democratization.
Inhaltsangabe:Abstract: With the recent emergence of Interactive Television (iTV) in Europe, the TV set will rival the PC as an interface for interactive services in the European home. The purpose of this report is to look at the current situation and future prospects of Internet provision via TV in order to then identify possible changes within the traditional Internet world. Based on these findings, the study will give recommendations to Internet businesses regarding the appropriate choice of strategies to be pursued. In a first step, however, this report will introduce Interactive Television (iTV) and sum up its current and predicted market situation in Europe. This report consists of five chapters. Chapter 1 provides an introduction to Interactive Television and the Internet and states why the Net on TV stands the chance to influence the PC-based Internet world. In Chapter 2a detailed picture of Interactive Television and its features is created. Further, the European TV landscape is analyzed, looking at the current situation and future prospects of Interactive Television. After an assessment of the implications of TV-based Internet access, possible changes in the traditional Internet world are indicated. Chapter 3 outlines the methods used for the information gathering process of the primary and secondary research. Chapter 4 complements and evaluates the information stated in Chapter 2 with insights obtained from three industry specialists. Finally, Chapter 5 summarizes the key findings of this report and gives recommendations to Internet ventures regarding the appropriate choice of strategy in order to exploit the opportunities arising from iDTV. Inhaltsverzeichnis:Table of Contents: DECLARATION OF ORIGINALITYI EXECUTIVE SUMMARYII ACKNOWLEDGEMENTSIV TABLE OF CONTENTSV TABLE OF FIGURESVIII TABLE OF TABLESIX CHAPTER 1: INTRODUCTION1 1.1Intro1 1.2Introducing The Protagonists2 1.2.1What Is Interactive Television?2 1.2.2Internet - Some Facts And Figures3 1.2.2.1Medium Internet4 1.2.2.2Penetration And Growth5 1.2.2.3Access Devices6 1.2.2.4Commerce7 1.3iTV Might Have An Impact On The Internet World9 1.4Objectives And Scope Of The Study10 1.4.1Principal Aims10 1.4.2General Limitations10 1.4.3Geographical Scope10 1.4.4Technological Scope12 CHAPTER 2: SECONDARY RESEARCH13 2.1Introduction13 2.2Characteristics And Features Of iTV13 2.2.1Broadcasting And Interactivity13 2.2.1.1Television Transmission [...]
Family Engagement in the Digital Age: Early Childhood Educators as Media Mentors explores how technology can empower and engage parents, caregivers and families, and the emerging role of media mentors who guide young children and their families in the 21st century. This thought-provoking guide to innovative approaches to family engagement includes Spotlight on Engagement case studies, success stories, best practices, helpful hints for media mentors, and "learn more" resources woven into each chapter to connect the dots between child development, early learning, developmentally appropriate practice, family engagement, media mentorship and digital age technology. In addition, the book is driven by a set of best practices for teaching with technology in early childhood education that are based on the National Association for the Education of Young Children (NAEYC) and Fred Rogers Center joint position statement on Technology and Interactive Media. Please visit the Companion Website at http://teccenter.erikson.edu/family-engagement-in-the-digital-age
Educational TV in the post-war years was a cornerstone for delivering high-quality knowledge over a geographically-dispersed and culturally-segregated public. As de facto massive learning, virtual environments have been shaped by both open university initiatives and corporate courseware activities. The educational technology institutes seek a new paradigm for delivering instruction and simultaneously expanding higher education. Advanced Technologies and Standards for Interactive Educational Television: Emerging Research and Opportunities is a critical scholarly publication that examines the concept of promoting learning through mass communication through the use of extended augmentation and visualization interaction methodologies and the deployment of wide-area collaborative practices. Featuring a range of topics such as gamification, mobile technology, and digital pedagogy, this book is ideal for communications specialists, media producers, audiovisual engineers, broadcasters, computer programmers, legal experts, STEM educators, professors, teachers, academicians, researchers, policymakers, and students.
The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment. Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.