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About five hundred years ago, Śri Caitanya Mahaprabhu predicted that His name would be chanted in every town and village of the world. Traveling on foot for almost six years, He inundated the Indian subcontinent with the mahamantra and established the superiority of kṛṣṇa-bhakti. Gaurāṅga traveled only in India, and to accomplish the phenomenal task of spreading the “great mantra for deliverance” to every nook and cranny of the planet, He sent His empowered senāpatī-bhakta – commander-in-chief and pure devotee – Śrīla Prabhupāda.
How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
On the cult of Gaṅgā, Hindu deity.
Report of an expedition to review the implementation of socialist policies of the Government of India and resolutions on current national and international issues.
This book on NDA/NA deals with the whole gamut of General Knowledge and English that an aspirant requires to prepare for National Defence Academy/Naval Academy and other exams held by UPSC. As it contains detailed notes on Indian History, Geography and Indian Polity followed by MCQs that have appeared in various competitive exams, it would prove to be very useful for other competitive exams as well. Besides notes on subjects mentioned above, , it has over 7000 Multiple Choice Questions (MCQs) on subjects/topics specified by UPSC in the syllabus of NDA/NA. This book on ‘General Knowledge & English’ has been written after lot of research. It contains MCQs that have appeared in previous 20 years question papers of NDA/ Naval Academy and other competitive exams. The detailed notes on History, Geography and Indian Polity with MCQs and MCQs on Indian Economy, Indian Culture, Environment, General Science and Defence & Para Military Forces make it a very useful for all competitive Exams held by UPSC. In addition, in the English Chapter, besides 16 solved question papers of English of NDA, Parts of Speech, Direct – Indirect, Active & Passive Voice, Antonyms, Synonyms, One Word and Idioms & Phrases that have appeared in various exams, have also been included. “Most have wished to be winners in life, but very few had the will to prepare for it, BE A WINNER FOR LIFE!”
In Bombay Is My Office, His Holiness Lokanath Swami captures events and experiences with Srila Prabhupada during a notable epoch in the history of ISKCON’S founding in India.
Vraja-maṇḍala Darśana is not only a guide through Vṛndāvana but a means to live in Vraja. Lokanāth Mahārāja has narrated Kṛṣṇa’s pastimes in his simple yet erudite style so we may learn to live with Kṛṣṇa and thus be insulated from the Lord’s external potency. In this way, our dormant attachment for Vraja and its residents will gradually awaken in our hearts.