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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
New Religious Movements (NRMs) can involve vast numbers of followers and in many cases are radically changing the way people understand and practice religion and spirituality. Moreover, many are having a profound impact on the form and content of mainstream religion. The Encyclopedia of New Religious Movements provides uniquely global coverage of the phenomenon, with entries on over three-hundred movement from almost every country in the world. Coverage includes movements that derive from the major religions of the world and to neo-traditional movements, movements often overlooked in the study of NRMs. In addition to the coverage of particular movements there are also entries on topics, themes, key thinkers and key ideas, for example the New Age Movement, Neo-Paganism, New Religion and gender, NRMs and cyberspace, NRMs and the law, the Anti-Cult Movement, Swedenborg, Jung, Teilhard de Chardin, Lovelock, Gurdjieff, al-Banna, Qutb. The marked global approach and comprehensiveness of the encyclopedia enable an appreciation of the innovative energy of NRMs, of their extraordinary diversity, and the often surprising ways in which they can propagate geographically. The most ambitions publication of its sort, the Encyclopedia of New Religious Movements is a major addition to the reference literature for students and researchers of the field in religious studies and the social sciences. Entries are cross-referenced with short bibliographies for further reading. There is a full index.