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ABSTRACT: This dissertation focuses on supply chain management (SCM) decisions under various marketing strategies in the Operations Management (OM) / Marketing interface research area. It is composed of three primary research chapters. The first research chapter examines optimal inventory and pricing decisions under advance selling. Advance selling is a marketing strategy in which consumers have a chance to reserve a product in an advance sales period which occurs prior to the sales period. The retailer in this scenario must make an inventory order decision before the advance sales period begins to best meet demand in both the advance sales and consumption periods. I derive optimal inventory and pricing policies. The second research chapter focuses on optimal pricing and time-to-market decisions in a new product technology (NPD) environment. I consider two generations of a new technology product considering both price and diffusion effects on sales. I derive optimal pricing and time-to-market decisions for three different sales functions. The final research chapter considers the innovation speed of new technologies in a pricing and time-to-market model. I determine the optimal number of generations to offer of a new product in this scenario. All three research chapters contribute to the OM/Marketing research literature by solving business problems from a combined OM and Marketing perspective.
The Handbook is a comprehensive research reference that is essential for anyone interested in conducting research in supply chain. Unique features include: -A focus on the intersection of quantitative supply chain analysis and E-Business, -Unlike other edited volumes in the supply chain area, this is a handbook rather than a collection of research papers. Each chapter was written by one or more leading researchers in the area. These authors were invited on the basis of their scholarly expertise and unique insights in a particular sub-area, -As much attention is given to looking back as to looking forward. Most chapters discuss at length future research needs and research directions from both theoretical and practical perspectives, -Most chapters describe in detail the quantitative models used for analysis and the theoretical underpinnings; many examples and case studies are provided to demonstrate how the models and the theoretical insights are relevant to real situations, -Coverage of most state-of-the-art business practices in supply chain management.
This remarkable volume highlights the importance of Production and Operations Management (POM) as a field of study and research contributing to substantial business and social growth. The editors emphasize how POM works with a range of systems—agriculture, disaster management, e-commerce, healthcare, hospitality, military systems, not-for-profit, retail, sports, sustainability, telecommunications, and transport—and how it contributes to the growth of each. Martin K. Starr and Sushil K. Gupta gather an international team of experts to provide researchers and students with a panoramic vision of the field. Divided into eight parts, the book presents the history of POM, and establishes the foundation upon which POM has been built while also revisiting and revitalizing topics that have long been essential. It examines the significance of processes and projects to the fundamental growth of the POM field. Critical emerging themes and new research are examined with open minds and this is followed by opportunities to interface with other business functions. Finally, the next era is discussed in ways that combine practical skill with philosophy in its analysis of POM, including traditional and nontraditional applications, before concluding with the editors’ thoughts on the future of the discipline. Students of POM will find this a comprehensive, definitive resource on the state of the discipline and its future directions.
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.