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Print magazines were the original niche medium, creating communities long before the internet allowed audiences to find specialized content and interact with like-minded readers. Consumer magazines provided information, inspiration, empathy and advocacy for readers with specific goals and concerns. The targeted advertising business model of magazines was an early precursor of contemporary algorithms and metrics behind social media marketing. The cultural niches 20th century consumer magazines created and covered were powerful social influences on a wide variety of readers, from farmers to feminists, and covered everything from big ideas to political ideologies. With missions to serve specific readers and editors who were champions of their interests, even the most practical magazines were cultural influences well beyond their pages. This book is a curated collection of case studies that collectively shed light on the cultural niches that American consumer magazines of the 20th century covered and created. The chapters examine how cultural niches were cultivated, how they changed over time, and how they influenced broader cultural conversations. This sweeping view of 20th-century American magazines illuminates how this particular media form created, cultivated, and served specific communities, laying the groundwork for contemporary media forms to continue that role today.
Lenora Mattingly Weber (1895-1971) was best known for her mid-20th century girls book series, especially those about a plucky girl named Beany Malone. Weber was an industrious widow with six children, who also had a lesser-known career as a magazine columnist. From 1946 to 1967, Weber wrote "Mid Pleasures and Problems" for Extension, a monthly Catholic magazine in the mold of the Saturday Evening Post. In her columns, she commented on the social issues of a large swathe of the 20th Century. In the 1940s, she described post-World War II life; in the 1950s she ruminated on the pros and cons of working mothers; and in the 1960s, she addressed Catholicism after Vatican II as well as racism and segregation. Her fans have brought her girls series books back into print, spurring a mini-Weber renaissance of her fiction. However, the 266 columns she wrote for Extension magazine have remained all but lost. Until now. This collection, curated and edited by Betsy Edgerton, contains 50 of Weber's best columns and showcases her most personal writing.
Formula One 2022, the world's bestselling Grand Prix handbook, is the essential resource for the season ahead. Formula 1 fans will be kept fully up to speed with detailed examinations of all the teams racing in 2022 (from Mercedes and Red Bull to Ferrari and Aston Martin), every driver in competition (including Charles Leclerc, Max Verstappen and Lewis Hamilton), and all the tracks featured on the packed Grand Prix calendar. It also reviews the 2021 season with race-by-race reports and statistics; highlights changes to the rules and regulations for 2022, and discusses major talking points in F1. As well as the drivers' and constructors' world championship tables from 2021, there is a fill-in guide for 2022, so each book can become a personalised record of the Formula One season. Complementing Bruce Jones's insightful text are dozens of color photographs, detailed circuit maps and a statistics section containing the major records from more than 70 years of the world's most thrilling and glamorous motor sport.
Helpful hints and directions for making Beany Malone's favorite dishes, from hors d'oeuvres to main dishes to foods for festive occasions.
Further adventures of the Malone family in 1940s Denver, as sixteen-year-old Beany falls head over heels for a senior, Mary Fred tries to get into a sorority, and Don finally comes home from the war.
"Princess Marie Adelheid of Lippe-Biesterfeld was a rebellious young writer who became a fervent Nazi. Heinrich Vogeler was a well-regarded artist who was to join the German Communist Party. Ludwig Roselius was a successful businessman who had made a fortune from his invention of decaffeinated coffee. What was it about the revolutionary climate following World War I that induced three such different personalities to collaborate in the production of a slim volume of poetry -- entitled Gott in mir -- about the indwelling of the divine within the human? Lionel Gossman's study situates this poem in the ideological context that made the collaboration possible. The study also outlines the subsequent life of the Princess who, until her death in 1993, continued to support and celebrate the ideals and heroes of National Socialism"--Publisher's description.